SAN MATEO, Calif., Dec. 11 /PRNewswire-FirstCall/ -- E.piphany, Inc.
(Nasdaq: EPNY), a full-suite provider of customer relationship management
(CRM) solutions, today announced that the E.piphany(R) E.6(TM) CRM software
suite received the highest scores in three categories of Forrester Research's
recently released Consumer Marketing Platforms TechRankings(TM) software
assessment. The E.piphany E.6 CRM software suite ranked first in the
Marketing Analytics, Campaign Execution and Measurement, and Market Presence
categories. E.piphany received the highest score in more categories than any
other vendor included in the survey.
(Photo: http://www.newscom.com/cgi-bin/prnh/20020724/EPNYLOGO )
"In a fiercely competitive market, E.piphany's leadership in this survey
underscores why the E.6 CRM software suite is the platform-of-choice for
consumer-facing firms," said Phil Fernandez, president and chief operating
officer, E.piphany. "This TechRankings evaluation further validates why
Fortune 100 companies choose E.piphany to deploy, manage, and measure inbound
and outbound marketing campaigns."
E.piphany was noted for its best-in-class in marketing analytics due in
part to the strong visual reporting and ad hoc analysis tools incorporated
into the E.piphany E.6 software suite. The evaluation also cites E.piphany
for demonstrating the strongest market presence of all vendors considered in
the survey, boosted by strong relationships with key systems integrators and a
strong international customer base. The evaluation also recognizes the
E.piphany E.6 software suite for its functionality in call center scripting, a
strong email execution module and capabilities to deliver marketing messaging
in real-time.
The Forrester Consumer Marketing Platforms TechRankings provides an
objective, scenario-based product testing and evaluation process for firms
that are searching for the right software for managing, exploring, and
segmenting their customer data, and designing, executing, and measuring their
marketing communications programs. Forrester evaluated the architecture,
marketing analytics, campaign management, campaign execution and measurement,
market presence, cost and other capabilities of six of the leading software
vendors in the market.
About E.piphany
The E.piphany(R) E.6(TM) CRM software suite enables global organizations
to align touchpoints, processes and technologies around the customer. Built
on the industry's most advanced, service-oriented architecture, the E.piphany
6.5 software solution creates benefits that cross departments and geographies,
and result in rapid, measurable ROI. With the E.piphany 6.5 suite of
Marketing, Sales and Service software solutions, every customer interaction is
driven by real-time intelligence, enabling businesses to better understand
their customers and optimize every interaction from both a revenue generation
and customer retention viewpoint. More than 460 companies, including nearly
40 of the Fortune 100, use E.piphany software products to enhance their
customers' experiences while, at the same time, realizing the companies'
business objectives. With worldwide headquarters in San Mateo, California,
E.piphany serves customers in more than 40 countries worldwide. For more
information, visit us at http://www.epiphany.com.
SOURCE E.piphany, Inc.
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Related links:
http://www.epiphany.com
Photo Notes:
NewsCom:
http://www.newscom.com/cgi-bin/prnh/20020724/EPNYLOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, 1-888-776-6555 or +1-212-782-2840
CONTACT:
press, Courtney Zoog of E.piphany,
+1-650-356-5863, or czoog@epiphany.com; or Lindsay Stewart of
Access Communications, +1-415-844-6217, or lstewart@accesspr.com,
for E.piphany; or investors, Todd Friedman of E.piphany,
+1-650-356-3934, or tfriedman@epiphany.com
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