New Specialized Digital Unit to Develop Marketing Solutions Across
Company's Online Portfolio
NEW YORK, Dec. 11 /PRNewswire/-- MTV Networks (MTVN), a unit of Viacom
(NYSE: VIA, VIA.B), today announced the creation of Digital Fusion, a
specialized unit focused on developing advertising and marketing solutions
that incorporate original and customized creative content across the
company's digital portfolio. Operating within MTVN's Digital Advertising
group, Digital Fusion will leverage the company's targeted websites, mobile
properties and digital creative teams to more deeply connect advertisers
with consumers. The new unit is led by Jason Witt, Senior Vice President
and General Manager, Digital Fusion, who will report to Nada Stirratt,
Executive Vice President, Digital Advertising, MTVN.
"Our marketing partners want solutions that take full advantage of our
greatest strength -- creating innovative and engaging content," said Nada
Stirratt, Executive Vice President, Digital Advertising. "Digital Fusion
will empower marketers to further tap into our iconic brands, and access
customized digital marketing solutions with the same ingenuity and
inventiveness as our music, entertainment, comedy and pop culture content."
Digital Fusion will work across the company's digital portfolio to
create entirely new digital ad products, from creative uses of existing
inventory to original interactive experiences, including video content,
online games, microsites and widgets. Drawing on the resources of MTVN's
Product Development, Ad Operations and Research teams, the new unit will
develop solutions that incorporate unique consumer insights, as well as
tools and features used for MTVN's digital content. Digital Fusion will
cover all of MTVN's digital platforms, including the company's expanding
roster of highly targeted niche sites, its mobile offerings and its growing
stable of virtual worlds.
The announcement of MTVN's Digital Fusion unit follows several recent
digital highlights and milestones achieved across the company. In October,
MTVN attracted 90 million unique visitors globally, according to comScore
Media Metrix. The company recently began to roll out Flux, a
next-generation social media platform that will grow to span the company's
young adult-and adult-directed websites and be open across the Internet.
MTVN also announced a development slate of two dozen targeted websites that
bring the company's global website portfolio to more than 300. The company
also announced that it will invest more than $500 million over the next two
years in the development and distribution of its gaming business, to deeper
serve and drive engagement among its core demographic audiences.
MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the
world's leading creators of programming and content across all media
platforms. MTV Networks, with more than 145 channels worldwide, owns and
operates the following television programming services - MTV: MUSIC
TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV
LAND, SPIKE TV, CMT, NOGGIN/THE N, VH1 CLASSIC, MTVN INTERNATIONAL and THE
DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of
these networks trademarks of MTV Networks. MTV Networks connects with its
audiences through its robust consumer products businesses and its more than
300 interactive properties worldwide, including online, broadband, wireless
and interactive television services and also has licensing agreements,
joint ventures, and syndication deals whereby all of its programming
services can be seen worldwide.
SOURCE MTV Networks
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Related links:
http://www.mtv.com
CONTACT:
Mark Jafar, MTV Networks, +1-212-846-8961,
mark.jafar@mtvstaff.com
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