Fast-Growing Company Hires Media Veteran Howard Mortman to Direct
ARLINGTON, Va., Dec. 13 /PRNewswire/ -- New Media Strategies, the industry
pioneer and market leader in Online Market Intelligence, Brand Promotion and
Brand Protection services, today announced that it has created a new Public
Affairs Practice to serve leading industry associations, political committees
and issue advocacy campaigns, and that seasoned media veteran Howard Mortman
has been hired to direct the new division.
"What is being said in blogs and online is having a profound impact on how
Washington does business," said New Media Strategies Founder and CEO Pete
Snyder, former pollster to many top politicians, including former NYC Mayor
Rudy Giuliani. "Given the explosion of growth and activity in the
blogosphere, savvy politicians and public policy makers are turning to blogs
to help them keep in touch with what Americans are really thinking and
feeling. Just as Madison Avenue is shifting advertising budgets online in
droves, so too will Capitol Hill and K Street."
The seven-year-old Online Intelligence and Word of Mouth marketing company
will look to the former "Hardball" producer and editor of National Journal's
The Hotline to develop and lead its Public Affairs Practice.
"Politics is a rough business. Howard knows how to play hardball," said
Snyder of the former MSNBC producer and columnist. "Howard was a true online
pioneer and innovator during his tenure at The Hotline and Hardball, and we
expect him build upon our record of rapid growth and blaze new ground in the
public affairs sector."
Mortman, who will begin early January, brings to NMS nearly 18 years of
experience in the Washington media and political community. Currently senior
adviser to the Broadcasting Board of Governors, the federal agency that runs
America's non-military international broadcasting, Mortman was formerly editor
and columnist for National Journal's The Hotline, regarded in political
circles as the Bible of American politics.
In addition to editing the daily on-line political briefing, Mortman wrote
the regular column "Extreme Mortman," which drew a cultish Internet following
of political junkies looking for his original political and media insight and
dry humor. He later worked for MSNBC, where he produced "Hardball with Chris
Matthews" during the 2002 and 2004 election cycles and wrote a regular column
for the MSNBC.com web site. Mortman has also written political comedy and has
performed stand-up comedy at such venues as the DC Improv.
About New Media Strategies
New Media Strategies pioneered the Online Brand Promotion and Protection
industry. An Online Market Intelligence and Word of Mouth marketing firm, NMS
uses the power of the Internet to give clients and their brands a competitive
advantage online, while safeguarding their products and services from the
effects of negative perceptions and attacks. Working closely with many of the
world's leading corporations, NMS serves as the "eyes, ears, and voice" online
for some of the biggest and best known brands. Leading companies and
organizations such as American Airlines, Dreamworks, HBO, McDonald's, The
National Center for Missing and Exploited Children and USA Network all use NMS
to add value to their brands and guard their bottom lines. Headquartered in
Arlington, Virginia, NMS was founded by former pollster Pete Snyder, who also
serves as CEO. New Media Strategies has been featured in the two most recent
editions of Washingtonian Magazine's "50 Great Places to Work," and for the
past two years, NMS has also been named one of the "Fastest Growing Companies
in America" by Inc Magazine. To learn more, visit
http://www.newmediastrategies.net.
SOURCE New Media Strategies
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Related links:
http://www.newmediastrategies.net
CONTACT:
Sarah Nicholson, +1-202-298-7600, ext. 201,
or Sarah@dbcpr.com, for New Media Strategies
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