CHICAGO, Dec. 13 /PRNewswire-FirstCall/ -- SSA Global(TM) (Nasdaq: SSAG),
a leading provider of extended enterprise solutions and services, today
announced that HSBC Mexico has won the 2005 Gartner CRM Excellence Award based
on its comprehensive customer relationship management (CRM) strategy. HSBC
Mexico leverages SSA CRM, powered by Epiphany, to deliver on its vision to
become the number one financial services group from the customers'
perspective.
(Logo: http://www.newscom.com/cgi-bin/prnh/20051213/CGTU005LOGO )
HSBC Mexico currently utilizes SSA CRM to deliver targeted marketing
offers via e-mail and direct mail channels, and to drive intelligent
interactions in their call center, automatic teller machine (ATM) networks and
bank branches with a 33% offer acceptance rate. They recently completed an
initial rollout to 750 ATMs. HSBC Mexico attributes over 63% of their new
credit card accounts and 71% of their personal loan sales to their SSA CRM
Implementation.
"To achieve our vision, of being Mexico's leading financial services
company in the eyes of our customers, HSBC Mexico needed to create a corporate
culture focused on customer needs, employ and develop the best people, and
find and implement the best solutions on the market," stated Gustavo Martinez,
CRM director, HSBC Mexico. "SSA Global provides the CRM solutions and support
we need to realize our vision. SSA CRM is playing a critical role in helping
us instill customer loyalty and increase our market share."
SSA CRM enables HSBC Mexico to send event-driven communications across
outbound and inbound touch points. For example, when completing a service
request, SSA CRM enables HSBC Mexico to combine customer history and
preferences with real-time analysis, taking into account a variety of
variables including likelihood of acceptance, customer value, and the bank's
business strategies. Therefore, HSBC Mexico can offer the most relevant
message for the customer.
"SSA Global helps businesses worldwide meet the demands of their
customers," said Graeme Cooksley, executive vice president, SSA Global. "SSA
CRM is helping HSBC Mexico realize their vision to be number one. We believe
this well-deserved recognition is confirmation that HSBC has the strategy and
solutions to achieve highest levels of customer satisfaction."
The HSBC Mexico is the sixth customer using an Epiphany solution that has
won the Gartner CRM Excellence Award and the first that won the award for the
second time; HSBC Mexico also won the award in 2002. Past winners include
Bankinter (Spain) and KLM Royal Dutch Airlines (The Netherlands). Epiphany was
acquired by SSA Global in September.
A review team of Gartner analysts selected the CRM Excellence Award
finalists based on extensive applications outlining the finalists' CRM
initiatives. The winner of the award was chosen by attendees of the CRM
Summit, November 2, in San Diego. For more information about the Gartner CRM
Excellence Awards please visit http://www.gartner.com/us/crmexcellence .
To find out more about SSA CRM, powered by Epiphany, visit
http://www.ssaglobal.com/solutions/crm .
About SSA Global
SSA Global(TM) (Nasdaq: SSAG) is a leading provider of extended ERP
solutions for manufacturing, distribution, retail, services and public
organizations worldwide. In addition to core ERP applications, SSA Global
offers a full range of integrated extension solutions including corporate
performance management, customer relationship management, product lifecycle
management, supply chain management and supplier relationship management.
Headquartered in Chicago, SSA Global has 63 locations worldwide and its
product offerings are used by approximately 13,000 active customers in over 90
countries. For additional information, visit the SSA Global web site at
http://www.ssaglobal.com .
SSA Global(TM) is the corporate brand for product lines and subsidiaries
of SSA Global Technologies, Inc. SSA Global, SSA Global Technologies and SSA
GT are trademarks of SSA Global Technologies, Inc. Other products mentioned in
this document are registered, trademarked or service marked by their
respective owners.
Forward-Looking Statements
These materials may contain "forward-looking statements." Forward-looking
statements include, without limitation, any statement that may predict,
forecast, indicate or imply future results, performance or achievements, and
may contain the words "believe," "anticipate," "expect," "estimate," "intend,"
"project," "plan," "will be," "will likely continue," " will likely result,"
or words or phrases with similar meaning. All of these forward-looking
statements are based on estimates and assumptions made by our management that,
although we believe to be reasonable, are inherently uncertain. Forward-
looking statements involve risks and uncertainties, including, but not limited
to, economic, competitive, governmental and technological factors outside of
our control, that may cause our business, strategy or actual results to differ
materially from the forward-looking statements. We operate in a changing
environment in which new risks can emerge from time to time. It is not
possible for management to predict all of these risks, nor can it assess the
extent to which any factor, or a combination of factors, may cause our
business, strategy or actual results to differ materially from those contained
in forward-looking statements. Factors you should consider that could cause
these differences include, among other things:
-- General economic and business conditions, including exchange rate
fluctuations in the United States and abroad;
-- Our ability to identify acquisition opportunities and effectively and
cost-efficiently integrate acquisitions;
-- Our ability to maintain effective internal control over financial
reporting;
-- Our ability to attract and retain personnel, including key personnel;
-- Our success in developing and introducing new services and products;
-- Competition in the software industry, as it relates to both our
existing and potential new customers.
SOURCE SSA Global
 back to top
Related links:
http://www.ssaglobal.com
Photo Notes:http://www.newscom.com/cgi-bin/prnh/20051213/CGTU005LOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
CONTACT:
Press, Maria Diecidue of SSA Global,
+1-312-258-6000, maria.diecidue@ssaglobal.com , or Scott Goldberg
of Edelman, +1-312-297-7414, scott.goldberg@edelman.com ; or
Investors, Dawn Drella of SSA Global, +1-312-474-7694,
dawn.drella@ssaglobal.com
|
