FORT LAUDERDALE, Fla., Dec. 14 /PRNewswire-FirstCall/ -- World class
tennis star Andy Roddick has signed an exclusive license agreement with
Parlux Fragrances, Inc. (Nasdaq: PARL) to launch a signature fragrance
under his own name. Parlux expects to launch the fragrance before spring
2006. Roddick will play a creative role in product development. Financial
terms of the agreement were not disclosed.
"I am excited about this new venture," said Roddick. "I was told scent
is the strongest sense tied to memory so I'm jazzed to share input on
something that can create such a lasting impression. Most people know I
like to be an original both on and off the court, and I feel fragrance can
be such a personal expression. It will be exciting to see what we come up
with."
Ilia Lekach, Chairman and CEO of Parlux, added, "Andy is an extremely
charismatic young man with superb athletic ability. His poise and
magnetism attract a growing following of U.S. and international fans on
and off the tennis court and we are excited to welcome Andy into our
family of fragrances."
Donald Dell, Roddick's Marketing Advisor and Senior Vice President of
Clear Channel Entertainment, describes the union between the tennis
phenomenon and Parlux Fragrances, "This is a solid indication that Andy
Roddick's popularity and reach transcend tennis on a global level." Dell
continues, "Parlux is a well regarded company and wonderful team player.
We envision a long and happy relationship."
Parlux Fragrances, Inc. is a manufacturer and international
distributor of prestige fragrances and holds the licenses to manufacture
and distribute the designer fragrance brands of Perry Ellis, GUESS, Paris
Hilton, Maria Sharapova, Ocean Pacific (OP), and Fred Hayman Beverly
Hills.
The Company may periodically release forward-looking statements
pursuant to the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995. Such forward-looking statements involve
known and unknown risks, uncertainties and other factors that may cause
actual results, performance or achievements of the Company or its industry
to be materially different from any future results, performance or
achievements expressed or implied by such forward-looking statements.
These risks and uncertainties include, among others, future trends in
sales and the Company's ability to introduce new products in a cost-
effective manner. Readers are cautioned not to place undue reliance on
these forward-looking statements, which speak only as of the date thereof.
The Company undertakes no obligation to publicly release the result of any
revisions to these forward-looking statements that may be made to reflect
events or circumstances after the date hereof or to reflect the occurrence
of unanticipated events.
SOURCE Parlux Fragrances, Inc.
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Related links:
http://www.parlux.com
Company News On-Call:
http://www.prnewswire.com/comp/674987.html
CONTACT:
Ilia Lekach, Chairman & CEO of Parlux
Fragrances, Inc., +1-954-316-9008, ext. 116; or Audrey D'Onofrio
of SFX Sports Group, +1-202-721-7257, or Audrey.donofrio@sfx.com
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