WASHINGTON, Dec. 14 /PRNewswire/ -- Nanotechnology is hailed by some
scientists, venture capitalists, and government officials as the next
industrial revolution. But two media experts at a program sponsored by the
Wilson Center's Project on Emerging Nanotechnologies report that, compared to
other areas of science, nanotechnology newspaper coverage is scarce.
"The most notable characteristic of media coverage of nanotechnology is
the lack of it," according to Andrew Laing, president of Cormex Research.
Laing's findings are drawn from a 2004 survey of top U.S. and Canadian
newspapers funded by the government of Canada.
"On average, Canadian and American news outlets surveyed published
slightly more than one news item of substance on nanotechnology per month last
year. To put that in context, the survey of twelve American print publications
-- including outlets like the Wall Street Journal, New York Times and
Washington Post -- found an average of eight items per month in 2004 on stem
cell research, and over two items on agricultural biotechnology," said Laing.
"Over half (52%) of U.S. nanotechnology coverage appeared in business
pages, and 15 percent in newspaper health and in science and technology
sections. American reporting of nanotechnology tended to emphasize the
benefits of nanotechnology to a much greater extent than the possible risks
associated with it. Almost 71 percent of the American news items surveyed
highlighted at least one benefit associated with nanotechnology. Twenty-four
percent of U.S. news items noted a risk -- with investment risk cited most
often (35%)," according to Laing.
In a larger, baseline study analyzing the content of selected U.S. and
U.K. newspaper articles obtained during 2000-2004 from the Lexis-Nexis
newspaper and newswire database, Lehigh University professor Sharon M.
Friedman discovered that "The number of newspaper articles found about health
and environmental risks was low for both American and British coverage. Only
71 U.S. and 50 U.K. health and environmental risk articles were found between
2000 and 2004, with The New York Times (13) and Washington Post (9) running
the most." These findings were reported by Friedman and co-author Brenda Egolf
in the Winter 2005 issue of IEEE Technology and Society Magazine.
"While in both countries, news stories were overall balanced, article
headlines were not," said Friedman. "Close to half of them were negative: 48
percent in the U.S. and 44 percent of the U.K. articles. Only about 23 percent
of the U.S. and 14 percent of the U.K. headlines were positive, the rest were
either neutral or mixed. Often the study found that negative headlines did not
reflect the more moderate articles they topped."
Despite negative headlines, Friedman believes that from her analysis, it
does not appear that U.S. or U.K. newspapers and wire services published
articles from 2000 to 2004 that would negatively influence public opinion
about nanotechnology. This is because the health and environmental risk
coverage has been generally positive, even when containing negative
information.
Citing a 2004 public opinion survey showing that 80 percent of the
American public had heard little or nothing about nanotechnology, Friedman
warned government officials and industry that, "The current public calm
surrounding nanotechnology -- and the public's lack of awareness about
nanotech -- could change radically. All it would take would be mass media
coverage of a research finding of a potentially dangerous health effect to
consumers who are currently unknowingly exposed to nanoparticles in their
sunscreens or cosmetics," according to Friedman.
Julia A. Moore, deputy director of the Project on Emerging
Nanotechnologies, stated that both the Laing and Friedman studies showed the
need for stepped-up public education and information efforts on
nanotechnology. "The need to engage the public in a dialogue about nano's
potential benefits and risks, and how government proposes to manage them, has
never been greater or more propitious. Without such an effort,
nanotechnology's benefits could be lost in a sea of scary headlines and
confused publics."
The Project on Emerging Nanotechnologies was launched in 2005 by the
Woodrow Wilson International Center for Scholars and The Pew Charitable
Trusts. It is dedicated to helping business, governments, and the public
anticipate and manage the possible health and environmental implications of
nanotechnology.
Contact: Sharon McCarter
Phone: (202) 691-4016
sharon.mccarter@wilsoncenter.org
SOURCE Woodrow Wilson International Center for Scholars
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Related links:
http://www.wilsoncenter.org
CONTACT:
Sharon McCarter of Woodrow Wilson
International Center for Scholars, +1-202-691-4016, or
sharon.mccarter@wilsoncenter.org
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