SAN MATEO, Calif., Dec. 16 /PRNewswire-FirstCall/ -- E.piphany, Inc.
(Nasdaq: EPNY), a full-suite provider of customer relationship management
(CRM) solutions, today announced that it has been ranked a market leader in
META Group's recently released METAspectrum(SM) for Enterprise Marketing
Portfolio Management (EMM). META Group (Nasdaq: METG) is a leading research
and consulting firm that focuses on information technology and business
transformation strategies.
(Photo: http://www.newscom.com/cgi-bin/prnh/20020724/EPNYLOGO )
The METAspectrum EMM evaluation provides an objective assessment of
companies that provide solutions for planning, executing, monitoring, and
managing an organization's marketing efforts.
E.piphany was positioned in the leadership segment of the METAspectrum
analysis based on its EMM vision and core competency, business model support,
feature/function depth (especially in campaign management and associated
analytics), depth of marketing knowledge, customer referenceability, and
agility. E.piphany was specifically recognized for its innovations around
industry-specific real-time recommendation technology and its strong
reputation and overall mind share in the industry.
"The METAspectrum rankings re-affirm E.piphany's leadership position in
the EMM market, and recognize our real-time technology as the best in the
industry," said Ellen Olson, senior vice president of worldwide marketing at
E.piphany. "The E.piphany(R) E.6(TM) CRM software suite provides real-time
customer intelligence capabilities that are transforming marketing, and
changing the way businesses around the world interact with their customers to
turn all customer interactions into revenue generating opportunities."
"The EMM market is being driven today by organizations seeking ways to
mitigate the lost leverage associated with lack of visibility into customer
interactions across all channels and lines of business," said Liz Roche, vice
president, Technology Research Services, META Group. "The METAspectrum market
leaders are able to address this concern today, and are uniquely positioned
for continued success as these same organizations further integrate marketing
with the rest of the CRM technology ecosystem, and require more effective
marketing across every stage of the customer life cycle to inform marketing
programs."
The E.piphany E.6 software suite delivers next-generation solutions across
marketing, sales, and service that are driven by rich, real-time customer
intelligence. With the E.piphany E.6 software solutions, organizations can
transform the customer experience by enabling interactions that are more
intelligent, informed, and consistent. The E.piphany E.6 software suite is
built on the industry's most modern and innovative service-oriented
architecture. Leveraging the Java 2 platform, Enterprise Edition (J2EE), the
E.6 CRM software suite provides maximum flexibility for faster implementation
and integration with other enterprise systems, and allows IT organizations to
reuse skills for increased productivity and lower total cost of ownership.
About METAspectrum
METAspectrum(SM) evaluations from META Group (Nasdaq: METG) provide IT
professionals with a view into critical market success factors and vendor
positioning. METAspectrum delivers comprehensive evaluations of both
technology markets and vendor product offerings. There are multiple market
evaluations planned for release in 2003 and beyond. METAspectrum evaluations
are updated quarterly, biannually, or annually, depending on the
characteristics of individual markets. To view completed market evaluations,
or learn more about the METAspectrum methodology, visit
http://www.metagroup.com/metaspectrum.
About E.piphany
The E.piphany(R) E.6(TM) CRM software suite enables global organizations
to align touchpoints, processes and technologies around the customer. Built on
the industry's most advanced, service-oriented architecture, the E.piphany 6.5
software solution creates benefits that cross departments and geographies, and
result in rapid, measurable ROI. With the E.piphany 6.5 suite of Marketing,
Sales and Service software solutions, every customer interaction is driven by
real-time intelligence, enabling businesses to better understand their
customers and optimize every interaction from both a revenue generation and
customer retention viewpoint. More than 460 companies, including nearly 40 of
the Fortune 100, use E.piphany software products to enhance their customers'
experiences while, at the same time, realizing the companies' business
objectives. With worldwide headquarters in San Mateo, CA, E.piphany serves
customers in more than 40 countries worldwide. For more information, visit us
at http://www.epiphany.com.
E.piphany and the E.piphany logo are registered trademarks and E6 is a
trademark of E.piphany, Inc. All other trademarks are the property of their
respective owners.
METAspectrum(SM) market evaluations and results are the sole property of
META Group, Inc. and are Copyright (C) 2002 META Group, Inc. All rights
reserved. Permission to use the results requires prior written approval from
META Group, and should not be deemed an endorsement of any company or product.
SOURCE E.piphany, Inc.
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Related links:
http://www.epiphany.com
Photo Notes:
NewsCom:
http://www.newscom.com/cgi-bin/prnh/20020724/EPNYLOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, 1-888-776-6555 or +1-212-782-2840
CONTACT:
Press, Courtney Zoog of E.piphany,
+1-650-356-5863 or czoog@epiphany.com, or Cassie Divine of Access
Communications, +1-415-844-6248 or cdivine@accesspr.com, for
E.piphany; or Investors, Todd Friedman of E.piphany,
+1-650-356-3934 or tfriedman@epiphany.com
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