Focused Initiatives to Expand Field of Network Distributors
Delivers 12% Month-Over-Month Growth in November 2005
DENVER, Dec. 15 /PRNewswire-FirstCall/ -- VitaCube Systems Holdings, Inc.,
d/b/a/ XELR8 Holdings, Inc. (Amex: PRH), a provider of nutritional foods,
beverages and supplements, today reported that for the month ended November
30, 2005 the number of XELR8 network distributors grew to 1,843 --
representing a 12% increase over the 1,650 distributors on board at the end of
the prior month.
(Logo: http://www.newscom.com/cgi-bin/prnh/20050926/FLM015LOGO )
In late September 2005, XELR8 unveiled a detailed strategy to re-brand its
corporate identity and product platform; to leverage its relationships with
professional and Olympic athlete supporters and endorsers to build and enhance
brand credibility and loyalty; and to aggressively expand its national network
of leaders and distributors through local, regional and national marketing
events and rallies.
According to Doug Ridley, President of XELR8 Holdings, "Early response to
our exciting new growth strategy is reflecting that the network marketing
community is embracing the XELR8 business opportunity and new product mix.
Corporate initiatives focused on promoting participation in local and regional
rallies in the months of October and November have helped to drive notable
month-over-month distributor growth. In light of this early success and after
factoring plans for perpetuating these initiatives through the first six
months of next year, we feel confident that XELR8 remains on pace to achieve
our goals for 2006."
About XELR8 Holdings, Inc.
VitaCube Systems Holdings, Inc., d/b/a/ XELR8 Holdings, Inc., is a
provider of nutritional foods and beverages designed to help enhance physical
health and overall performance. XELR8 has developed a comprehensive line of
nutritional supplements and functional foods designed in systems that are easy
to take, simple to understand, and conveniently fit within a lifestyle.
XELR8's commitment to quality, science, and research has earned them a loyal
following of over 350 world-class athletes, such as 5-Time Cy Young Award
Winner Randy Johnson; Super Bowl Champions Mike Alstott, Lawyer Milloy and
Head Coach Mike Shanahan; Olympic Medalists Briana Scurry and Caroline Lalive;
Stanley Cup Winner Blake Sloan; and PGA Tour Professional Tom Pernice, Jr.
XELR8 products are only available through independent distributors located
throughout the nation. For more information about XELR8, please visit
http://www.xelr8.com.
Forward-looking Statements
This press release contains forward-looking statements within the meaning
of the Private Securities Litigation Reform Act of 1995, including prospects
for XELR8's distribution network. Actual results may differ from those
discussed in such forward-looking statements. These forward looking statements
include risks and uncertainties that include the Company's ability to attract
and retain distributors; changes in demand for the Company's products; changes
in the level of operating expenses; changes in general economic conditions
that impact consumer behavior and spending; product supply; the availability,
amount, and cost of capital for the Company; and the Company's use of such
capital. More information about factors that potentially could affect the
Company's financial results is included in the Company's filings with the
Securities and Exchange Commission, including its Annual Report on Form 10-KSB
for the year ended December 31, 2004 and all subsequent filings. Certain
statements in this release regarding the Company's agreements are in
accordance with the guidelines established by the Federal Trade Commission for
endorsements in advertising.
Company Contacts: VitaCube d/b/a XELR8 Holdings, Inc.
Earnest Mathis, CEO
(303) 316-8577, x228
emathis@xelr8.com
Elite Financial Communications Group, LLC
Dodi Handy, President and CEO
407-585-1080
prh@efcg.net
SOURCE XELR8 Holdings, Inc.
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Related links:
http://www.vitacube.com
Photo Notes:
NewsCom:
http://www.newscom.com/cgi-bin/prnh/20050926/FLM015LOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
CONTACT:
Earnest Mathis, CEO, VitaCube d/b/a XELR8
Holdings, Inc., +1- 303-316-8577, ext. 228, or emathis@xelr8.com;
or Dodi Handy, President and CEO, Elite Financial Communications
Group, LLC, +1-407-585-1080, or prh@efcg.net, for XELR8
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