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PRLine and PR Newswire Announce Major New Distribution Alliance

    PARIS, Dec. 17 /PRNewswire/ -- Information distribution leaders PRLine and
PR Newswire have joined forces to deliver corporate news to the French media,
investment community and web sites through an extensive new distribution
network, the companies announced today.
    The new alliance provides companies with the best delivery options
available in France from PRLine, http://www.prline.com , the leading
electronic distributor of financial news releases in France, and the most
comprehensive cutting-edge public relations and investor relations services
from PR Newswire, http://www.prnewswire.com , the global leader in news
release dissemination.
    The new distribution network, effective immediately, now covers major
French media, including newspapers, business publications, TV and radio
stations, news agencies, financial institutions, financial databases, online
services and French web sites including brokerage sites.  The distribution
will continue to grow over the next several months.
    "PRLine and PR Newswire are creating an unparalleled service for French
and international companies that want to reach the French press and financial
community," said Vicky Unwin, managing director of PR Newswire Europe, the
company's European headquarters.  "Our combined expertise and cutting-edge
technology will ensure that companies receive the best communication tools
including news release distribution in France."
    PRN Europe's Paris bureau was created in late 1998, providing
communication services to an ever-growing client base that includes France's
leading companies and public relations agencies.
    Established in April 1998, PRLine distributes financial information from
news releases to annual reports for companies listed on the different markets
of the Paris Bourse.  Their clients include about 50 percent of the CAC 40,
the top French public companies.  PRLine transmits to the major French media
and the financial community in French and in English via a variety of
electronic mediums, and is part of the French economic feed of Reuters.
    PR Newswire and PRLine have had a successful commercial agreement since
January 1999.  PR Newswire now has added a link to the PRLine web site,
http://www.prline.com , from its main web site, http://www.prnewswire.com ,
and its European web site, http://www.prnewswire.co.uk , to give visitors easy
access to French news releases.
    "Since January, our customers have had the opportunity to utilize
PR Newswire's extensive distribution, and we are now creating a powerful
distribution vehicle for them," said Pierre-Michel Amiel, managing partner of
PRLine.  "We have established strong long-term partnerships with the main
actors in French investor relations, who now have even better tools to reach
their audiences worldwide."

    PRLine successfully introduced the concept of electronic distribution of
corporate financial information to France in April 1998.  An independent
company, PRLine serves the needs of French corporations and investor relations
agencies by reaching an audience specifically interested in corporate news in
France, including the media, analysts, fund managers and investors.  Its
extensive network includes a distribution agreement with Reuters France and
other main financial information distributions.  In addition, PRLine offers
annual reports, analysts presentations and possible data mining in news
releases from its web site.

    PR Newswire Europe, headquartered in London, is the leading supplier of
public relations and investor relations support services in Europe.  It
specialises in the immediate, high-speed electronic distribution of full-text
news releases to the world's media, financial markets and consumers.
PR Newswire, its parent company based in New York, is the global leader in
information distribution directly from companies and institutions through its
cutting-edge wire, fax, satellite and Internet network.


SOURCE PR Newswire




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Related links:
  • http://www.prnewswire.com
  • http://www.prnewswire.co.uk
  • http://www.prline.com
    CONTACT:
    Donna Severyns, Sales and Marketing Manager
    of the Paris Bureau of PR Newswire Europe, +33-1-47-56-51-58, or
    Donna_Severyns@prnewswire.com; or Renu K. Aldrich, Public
    Relations Manager of PR Newswire, 212-282-1929, or
    Renu_Aldrich@prnewswire.com; or Pierre-Michel Amiel, Managing
    Partner of PRLine, +33-1-42-78-50-08, or pma@prline.com