POWAY, Calif., Dec. 17 /PRNewswire-FirstCall/ -- Gateway (NYSE: GTW) today
announced the Gateway Trade-in Program that makes it easy for Gateway PC
buyers to properly dispose of their old technology, no matter the brand. The
new web-based program allows customers to trade in their used equipment for
rebates on new Gateway technology.(1)
(Photo: http://www.newscom.com/cgi-bin/prnh/20020930/LAM050LOGO )
The Gateway Trade-In Program offers both businesses and consumers a rebate
when they purchase a PC or other products from Gateway and trade in a
pre-owned PC, server or peripheral product. The service, performed for
Gateway customers by TradeUps, Inc., will pay customers current trade-in value
for their pre-owned desktop and notebook PCs, servers, monitors, printers and
plotters.
"This new program has advanced web-based features that make it fast and
easy for our customers who want to trade in their old PCs," said Dave Turner,
Gateway's senior vice president of sales and marketing. "Customers,
especially those in business, can get real value for their pre-owned equipment
and help reduce the cost of refreshing outdated or obsolete technology while
knowing their trade-in will be disposed of properly. It's another way Gateway
supports our customers through the technology lifecycle."
To participate in the program, customers must purchase a new Gateway
product. Gateway customers should go to http://www.gateway.tradeups.com and
enter information about their existing products, using easy-to-use navigation
and pull-down menus. The customer is quickly given an offer for their current
product from a comprehensive, proprietary TradeUps database that provides the
highest possible trade value.
After accepting the value provided, the customer is mailed a pre-paid
shipping label to be used in returning their system. The trade-in rebate will
be issued approximately 30 days after the receipt and inspection of the
traded-in product and receipt of the new Gateway product proof-of-purchase.
Gateway Unlimited Trade-In Offer
For a limited time, in addition to the trade-in rebate, consumers trading
in older PCs can qualify for a $100 Gateway Unlimited credit toward a future
Gateway purchase. To take advantage of the program, customers must purchase a
new Gateway desktop or portable PC, Gateway Profile 4 or a remanufactured
system. The $100 Gateway Unlimited credit can be used on any future Gateway
purchase. For complete details log onto http://www.gateway.com/unlimited .
About Gateway
Gateway, Inc. (NYSE: GTW), a personal technology company, improves
people's lives through a combination of the latest and best hardware,
communication tools, applications, training and service, all offered with a
custom financing package. The company takes a localized approach, utilizing
its Web site, call centers and nationwide network of Gateway retail stores to
build direct relationships with consumers, small and medium businesses and
government and education institutions. In 2001, Gateway's products and
services received more than 45 awards and accolades and the company was ranked
number one in repurchase brand loyalty for PCs(2). For more information,
visit Gateway's Web site at http://www.gateway.com .
(1) When you purchase a Gateway PC, Gateway will offer you the average
wholesale value on the trade-in of any notebook or desktop PC or
server in good condition based on the current wholesale price for a
specific product on the open market. There is no limit on the number
of system trade-ins per Gateway PC purchase. The Gateway trade-in
program is managed by TradeUps, Inc. Other terms & conditions apply.
Call for details.
(2) Source: MetaFacts Technology User Profile, 2001 Annual Edition.
Based on a survey of 6,799 home PC owners.
About TradeUps, Inc.
Founded in 1999, Atlanta-based TradeUps provides a fully outsourced,
web-based trade-in solution that accelerates sales of the manufacturer's
products by creating value for their customer's pre-owned products. TradeUps
provides comprehensive services to support the trade-in solution including
logistics, customer service, and back-office support eliminating inventory
exposure for the manufacturer and dramatically reducing costs normally
associated with managing a trade-in program.
SOURCE Gateway, Inc.
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Related links:
http://www.gateway.com
Photo Notes:
NewsCom:
http://www.newscom.com/cgi-bin/prnh/20020930/LAM050LOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, +1-888-776-6555 or +1-212-782-2840
CONTACT:
Media, Greg Lund of Gateway, Inc.,
+1-858-848-2512, greg.lund@gateway.com
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