East Tropicana Store is One of Eight Former Raley's to be Converted to the
                              Food 4 Less Banner

    LAS VEGAS, Dec. 17 /PRNewswire/ -- Food 4 Less, the nation's leading
price-impact supermarket chain, will open its eighth store in Clark County on
Thursday December 19 at 8 a.m.  The former Raley's store is located at
2475 East Tropicana Avenue in Las Vegas.
    The 43,000 square-foot store is one of eight former Raley's locations
currently undergoing conversion to the Food 4 Less banner.
    Featuring a state-of-the-art store design, the new East Tropicana
Food 4 Less will offer supermarket quality with a diverse selection of
products, destination departments and customer services -- all at the lowest
prices in town.  For a 24-hour town, the store will be open 24 hours a day,
seven days a week.
    "We are very pleased to cast a vote of confidence in Las Vegas with this
major investment in the community," said Dave Hirz, president of Food 4 Less.
"We look forward to introducing Food 4 Less' special brand of friendly service
to customers who appreciate quality, variety and exceptional value."
    Food 4 Less acquired the East Tropicana store as part of an agreement
reached by its parent company, The Kroger Co., to purchase 18 Raley's stores
in the Greater Las Vegas Area.
    Eight of the stores are being converted to the Food 4 Less banner.
The rest will be operated by Smith's Food & Drug Stores, which is also a
division of the Cincinnati-based Kroger Co.
    "We're excited about the potential of all of these supermarkets and look
forward to defining the future of supermarket shopping in Clark County by
providing state-of-the-art and value-added services for busy consumers,"
Hirz said.  "Food 4 Less offers a level of quality, selection and low prices
that has been embraced by consumers in each of the communities we serve.  With
these additional stores, we have an opportunity to expand Food 4 Less's unique
approach to more communities in the Greater Las Vegas Area."
    Shoppers visiting the new East Tropicana Food 4 Less will see many of the
same friendly people they came to know and count on when the store served the
community as a Raley's.  Several former Raley's associates have joined
Food 4 Less, including Store Director Darrin Read.
    Read is excited about his store's conversion to the Food 4 Less banner.
    "Our conversion to Food 4 Less is one of the best things that has happened
to this store in years," he said.  "Food 4 Less is committed to making this
store the best supermarket in the community."
    Read added that his team of 60 full-time and part-time associates "will
continue to work hard to provide their customers with the finest in quality,
selection, service and value."
    There will be something for everyone in the new East Tropicana Food 4 Less
store: from an abundance of farm fresh fruits and vegetables, as well as
quality meats and poultry and a grocery department stocked with thousands of
products at Food 4 Less' low everyday prices.  Shoppers will also enjoy the
store's large club pack section and famous "Wall of Values," featuring many
name brand products at discounted prices.
    In the spirit of offering shoppers a true, one-stop-shopping experience,
the new Food 4 Less will also feature several specialty departments, including
a fresh deli/bakery with a delicious selection of deli meats and cheeses,
party trays, freshly baked breads and decorated cakes, and a floral department
with fresh flowers and plants for any occasion.
    Customers will also appreciate a wide range of other special services,
including postage stamps, motorized shopping carts for shoppers with mobility
impairments and specially designed shopping carts with infant carriers.
The modern store also features state-of-the-art equipment, energy-efficient
lighting and environmentally safe refrigeration.
    "We are sure that customers will enjoy the great selection of groceries,
as well as all of the added services we will be offering at our new store,"
Hirz said.
    As an introduction to the community, Food 4 Less will make donations
totaling $2,000 to Basic High School and Robert L. Taylor Elementary School.
    Hirz welcomed the opportunity to assist the community.
    "Food 4 Less takes an active role in every community we serve," he said.
"It is our intention to be a good corporate citizen.  We will remain open to
new ways to meet community needs and to participate in neighborhood
improvement projects."
    A number of special events have also been scheduled as part of the store's
grand opening celebration, including free food samples and appearances by
several popular costumed characters.  For children, the store will offer a
free moon bounce ride on Saturday and Sunday, December 21 and 22.
    "Food 4 Less is committed to the community and to providing our customers
with exceptional service and value," Hirz said.  "We want our shoppers to let
us know what they think about their new store and urge them to tell our store
staff.  We look forward to serving the community for many years to come."
    Food 4 Less has been serving the resident of Clark County since 1999 when
it acquired five former Price Rite stores.  Today, Food 4 Less operates nine
stores in the county.

    Food 4 Less operates 121 price-impact, warehouse-format supermarkets under
the banners Food 4 Less in Southern California, Nevada, Illinois and Indiana,
and Foods Co in Northern California.  Food 4 Less is a division of The Kroger
Co., (NYSE: KR), one of the nation's largest grocery retailers, headquartered
in Cincinnati, Ohio.

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