SAN MATEO, Calif., Dec. 17 /PRNewswire-FirstCall/ -- With millions of
consumers visiting websites and malls across America in search of the best
deals and the hottest new items, holiday season shopping is a "make or break"
time for retailers. Smart retailers use customer relationship management
("CRM") software from E.piphany, Inc. to build closer customer relationships,
attract new customers, and ensure that their customers' holiday shopping
experience is both enjoyable and rewarding. The holiday shopping season is the
best opportunity retailers have to build deep customer loyalty that lasts
throughout the year.
(Logo: http://www.newscom.com/cgi-bin/prnh/20020724/EPNYLOGO )
E.piphany Inc. (Nasdaq: EPNY), a full-suite provider of CRM solutions,
gives retailers the tools to understand their customers better, develop and
execute inbound and outbound marketing campaigns, and provide personalized
customer service at the website, in the stores, and on the phone. Leading
retailers leveraging the advantages of using E.piphany software solutions
include Auchan, Borders Group, Inc., Burlington Coat Factory, Carphone
Warehouse, Gap Inc., General Nutrition Centers (GNC), GSI Commerce, Home
Depot, LifeWay Bookstores, Peet's Coffee and Tea, Petco, Pier 1 Imports,
Reflect-True Custom Beauty, Sears, Staples, Inc., and Zale Corporation.
"Throughout the year, retailers are faced with the difficult challenge of
attracting and retaining customers in an extraordinarily competitive
landscape, and with an increasingly dynamic consumer population," said Ellen
Olson, senior vice president of worldwide marketing at E.piphany. "These
challenges can become critical during the holiday season if retailers are ill-
prepared. E.piphany CRM software solutions provide a competitive advantage by
helping retailers manage customer relationships to increase the bond between
retailer and consumer. Our software solutions are also built to easily
integrate into existing IT infrastructures to reduce costs and generate
positive returns on investments."
"Consumers have a lot of options when shopping," commented Matt Doyel,
chief CRM architect for Reflect-True Custom Beauty. Reflect creates
customized beauty products to help each woman achieve her individual beauty
needs and desires. "Our relationship with each customer is very special, and
our use of the E.piphany software suite allows us to communicate with each
individual Reflect customer in a manner that is relevant and specific to her.
E.piphany empowers us with the ability to interact with our customers in a
highly individual and personal manner. Customers appreciate our respect of
their privacy, our depth of knowledge about their beauty needs and desires,
and our messages and offers that are both relevant and timely. This level of
customer service is what keeps customers loyal to Reflect."
About E.piphany
The E.piphany(R) E.6(TM) CRM software suite enables global organizations
to align touchpoints, processes and technologies around the customer. Built on
the industry's most advanced, service-oriented architecture, the E.piphany 6.5
software solution creates benefits that cross departments and geographies, and
result in rapid, measurable ROI. With the E.piphany 6.5 suite of Marketing,
Sales and Service software solutions, every customer interaction is driven by
real-time intelligence, enabling businesses to better understand their
customers and optimize every interaction from both a revenue generation and
customer retention viewpoint. More than 460 companies, including nearly 40 of
the Fortune 100, use E.piphany software products to enhance their customers'
experiences while, at the same time, realizing the companies' business
objectives. With worldwide headquarters in San Mateo, CA, E.piphany serves
customers in more than 40 countries worldwide. For more information, visit us
at http://www.epiphany.com.
E.piphany and the E.piphany logo are registered trademarks and E6 is a
trademark of E.piphany, Inc. All other trademarks are the property of their
respective owners.
SOURCE E.piphany, Inc.
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Related links:
http://www.epiphany.com
Photo Notes:
NewsCom:
http://www.newscom.com/cgi-bin/prnh/20020724/EPNYLOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, 1-888-776-6555 or +1-212-782-2840
CONTACT:
Press, Courtney Zoog of E.piphany,
+1-650-356-5863 or czoog@epiphany.com, or Cassie Divine of Access
Communications, +1-415-844-6248 or cdivine@accesspr.com, for
E.piphany; or Investors Todd Friedman of E.piphany,
+1-650-356-3934 or tfriedman@epiphany.com
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