And There on the Table the Fred Meyer Ads
Have Plenty of Answers for Desperate Dads
PORTLAND, Ore., Dec. 18 /PRNewswire/ -- As Christmas approaches, the
single biggest sales week of the year has arrived for Fred Meyer, and a key
reason is that the men have finally started shopping.
While the day after Thanksgiving is the number one sales day of the year
for Fred Meyer, the second biggest is the day before Christmas eve, December
23, which, in turn, anchors the top seven-day sales period of the year.
All the folks who waited until the last minute in pursuit of the best
bargains start hitting the stores hard. They are joined by those who meant to
shop sooner but were delayed by their busy schedules.
But the biggest group contributing to the final rush to the stores are the
harried husbands, befuddled boyfriends, and desperate dads. They may have
tagged along earlier with the ladies to help shop for family and friends. But
now they are on their own. Their mission: take care of that special someone.
These men finally start shopping in force.
What's On Their Lists Today?
Some of the men have the foresight to venture out with shopping lists in
hand. They listened to their ladies, took notes, and are now after what their
women really want. They are on task and want to get it done as quickly and
easily as possible.
The one-stop shopping at Fred Meyer is perfect for them. Whatever is on
the list, there's a good chance they'll find it all at Fred Meyer in just one
easy trip.
Still, they often need help. When the list says "Pilates," it doesn't mean
a milk and coffee drink. A friendly Fred Meyer clerk will show them that
Pilates refers to exercise kits and accessories that are really hot this year
and that offer a number of gift choices for the lady with Pilates on her list.
Men who like tools may ask their wives about tools for the kitchen when
they make out their lists. Three of the most popular kitchen appliances this
year are electric crock pots, electric griddles, and George Foreman electric
grills.
Tips For Men Seeking Inspiration
But it's more common to see men heading out without a list and in search
of inspiration. The opportunity at Fred Meyer to find so much in one place at
great prices is heaven-sent for such shoppers.
With so many men looking for ways to please their loved ones, it's no
surprise that the final week before Christmas is the number one week of the
year at Fred Meyer for the sale of designer fragrances and bath and body
therapies. They are great as stocking stuffers. They also can be turned into
lovely gift baskets. All it takes is to buy a pretty basket or decorative box
and fill it with a mixture of fragrances, bath oils, shower gels, body mists,
lotions, and accessories like a body sponge or aromatherapy candle. Wrap it up
and you have a personalized present any lady would love.
Sleepwear and robe sales also skyrocket at Fred Meyer during the last week
before Christmas. The most popular PJs for ladies this year feature
conversation prints where pictures, cartoons, or words demand attention. Micro
fiber and flannel are the most popular materials.
It's hard to go wrong with a nice sweater. Now is the number one time of
the year for sweater sales. The weather is right for them and there are lots
of special promotions as the stores start selling down their winter clothes to
make way for spring apparel. The most popular colors for sweaters this year
are wine, grape, and brown.
Initials are particularly popular this year for accessories. A handbag,
coin purse, pendant, bracelet, or charm with the initial of her first or last
name will be cherished for years. Other popular gifts in accessories are
coordinated hats, gloves, and scarves. The ladies love the soft and luxurious
feathered chenille and marshmallow fabrics.
December 23rd is the number one sales day of the year for Fred Meyer
Jewelers, a national retailer that is the fourth largest fine jewelry chain in
the country and has shops inside all large Fred Meyer stores. The most popular
gifts it sees year after year on that day are diamond earrings and pendants.
Also big are gold chain necklaces and bracelets in 14-karat white and yellow
gold. Three-stone diamond jewelry representing the past, present, and future
have been particularly popular the past three years.
Boxed and ready to wrap nearby in the Fred Meyer gift section are jewelry
boxes that make great gifts for the ladies to store any new jewelry and help
organize what they already have.
The Home Electronics Department at Fred Meyer also offers a wealth of
popular gifts. Hot items to consider for the ladies this year are digital
cameras, personal CD players, and the personal MP3 players that load up with
music from computers. DVDs and CDs are always great stocking stuffers and
offer the variety needed to match up with the types of movies and music a
man's loved one would like.
One Final Tip For The Guys
When it comes to wrapping presents, nothing is easier than to skip it
entirely. A great alternative for guys is to use the large selection of
decorative hat boxes and steamer trunk boxes that Fred Meyer offers in a
variety of design motifs, shapes, and sizes. They look great, need no
wrapping, and can be reused year-round by the ladies for storage or
decorating.
Fred Meyer is headquartered in Portland, Ore. and has a total of 134
multidepartment stores in Washington, Oregon, Alaska, Idaho, and Utah. Fred
Meyer is a division of The Kroger Co. (NYSE: KR), which is one of the nation's
largest grocery retail chains.
SOURCE Fred Meyers Stores
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Related links:
http://www.fredmeyerstores.com
CONTACT:
Rob Boley of Fred Meyers Stores,
+1-503-797-7176
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