For the First Time, NBC Universal, Broadway Video Entertainment and
Cingular Wireless Bring America's Longest Running TV Comedy to the Small
Screen
NBC Universal and Broadway Video Entertainment Team Up to Offer Cingular
Customers Exclusive Access to 'Saturday Night Live' Mobile Content on Their
Wireless Phones
NEW YORK and ATLANTA, Dec. 19 /PRNewswire/ -- Cingular customers no
longer have to wait until Saturday night to enjoy what is undoubtedly the
most influential sketch comedy show of all time. NBC Universal, Broadway
Video Entertainment, and Cingular Wireless today announced the launch of
Saturday Night Live (SNL) Mobile on Cingular handsets, marking the first
time SNL content has been made available on the mobile phone.
(Photo: http://www.newscom.com/cgi-bin/prnh/20061219/CLTU103 )
Cingular Video subscribers can enjoy exclusive mobile access to
Saturday Night Live content, including video clips from classic and current
episodes, as well as original material produced especially for the mobile
screen. Cingular customers can also purchase and download a diverse
collection of SNL- themed ringtones and graphics -- both from current and
classic seasons.
"For more than 30 years, SNL has entertained television audiences
throughout the world with some of the most memorable comedic sketches Now,
with the introduction of Saturday Night Live Mobile, Cingular becomes the
first wireless carrier to deliver classic and current SNL shorts, as well
as newly produced original content, to the mobile stage-exclusively for the
enjoyment of our customers," said John Burbank, vice president of
marketing, Cingular Wireless.
"Saturday Night Live is a legendary comedy brand that consistently
makes an impact on pop culture," Salil Dalvi, Vice President, Wireless, NBC
Universal. "We are proud to have Cingular as our first wireless partner to
showcase this program to their customers."
"This is a landmark deal for NBC Universal and Cingular, said Ron
Lamprecht, Vice President, New Media, NBC Universal Television Networks
Distribution. "This agreement will allow consumers to watch NBC's Emmy
Award- winning late-night comedy showcase, SNL, in a way that's convenient
for them. NBC Universal is committed to providing our customers with
content on a variety of platforms to meet their needs."
SNL Mobile Content: Cingular Video
Cingular Video subscribers will have exclusive access to an evolving
library of more than 100 video shorts, ranging in duration of 2-3 minutes
each, from current and classic SNL episodes, as well as some original
shorts produced solely for Cingular Video. Shorts from the current season
will appear on Cingular Video the day after the Saturday night premiere
Cingular Video uses the power of 3G phones as well as Cingular's new
high- speed 3G wireless broadband network which is currently available in
145 major metropolitan areas including 65 of the top 100 largest cities in
33 states, Puerto Rico and Washington D.C.
To access Cingular Video, consumers need to purchase a 3G phone and
sign up for the $19.99 MEdia Net Unlimited package, which includes Cingular
Video.
SNL Mobile: Ringtone & Graphics
Cingular customers will also be able to purchase and download Music
Tone ringtones and wallpaper graphics from current and classic SNL
episodes, such as the SNL theme song and memorable sketch lines.
To download your favorite SNL Music Tone or wallpaper graphic from a
GSM phone, Cingular customers should:
* Go to MEdia Mall on their phone's main menu
* Select "Shop Ringtones & Graphics"
* Select "Movies/TV Hits"
* Follow the onscreen prompt to download the ringtone and/or graphic
Cingular customers will be charged a one-time download fee of $2.49 for
each Music Tone ringtone and $1.99 for each SNL wallpaper graphic.
For more information on Cingular Video and Cingular's exclusive SNL
Mobile content, visit http://www.cingular.com/cingularvideo. Artwork
available upon request.
Cingular Wireless is the largest wireless carrier in the United States,
serving 58.7 million customers. Cingular, a joint venture between AT&T Inc.
(NYSE: T) and BellSouth Corporation (NYSE: BLS), has the largest digital
voice and data network in the nation -- the ALLOVER(TM) network -- and the
largest mobile-to-mobile community of any national wireless carrier.
Cingular is a leader in third generation wireless technology. Its 3G
network is the first widely available service in the world to use HSDPA
(High Speed Downlink Packet Access) technology. Cingular is the only U.S.
wireless carrier to offer Rollover(R), the wireless plan that lets
customers keep their unused monthly minutes. Details of the company are
available at http://www.cingular.com. Get Cingular Wireless press releases
emailed to you automatically. Sign up at http://cingular.mediaroom.com.
The nation's first broadcast network, NBC has evolved into a diverse,
international media company. In addition to the NBC Television Network and
14 NBC television stations, the company owns CNBC, operates MSNBC in
partnership with Microsoft, and maintains interests in a number of
programming services, including the A&E Network, the History Channel,
ValueVision, Inc. (ShopNBC), Paxson Communications, and Rainbow Media
Holdings. In addition, NBC owns Telemundo, the nation's second-largest
Spanish-language media company. NBC also has equity stakes in several new
media companies. International holdings include CNBC Europe and CNBC Asia
Pacific, which are services of NBC and Dow Jones, and an equity position in
National Geographic Channels International.
Members of the media can get more information about NBC and its
programming on the NBC Media Village Web site at http://www.nbcmv.com.
Broadway Video Entertainment is one of New York's leading
post-production services companies and a major independent producer of
television and film entertainment. Founded in 1979 by Lorne Michaels, Emmy
Award-winning creator and executive producer of the landmark television
comedy "Saturday Night Live," its Broadway Video Enterprises division
manages the company's extensive library of original and acquired
entertainment content, distributing it to television and home video markets
worldwide. Broadway Video Entertainment also develops and produces popular
feature film and television entertainment through its motion picture
division, Broadway Video Film Production, and its television production
arm, Broadway Video Television. In addition Broadway Video provides
award-winning design, video and audio production services, as well as
duplication, encoding and DVD authoring services for leading entertainment
and corporate clients. For information: http://www.broadwayvideo.com.
-- Broadway Video Entertainment --
SOURCE Cingular Wireless
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Related links:
http://www.cingular.com
http://cingular.mediaroom.com http://www.nbcmv.com
http://www.broadwayvideo.com/
Photo Notes:
NewsCom: http://www.newscom.com/cgi-bin/prnh/20061219/CLTU103
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
CONTACT:
Kelleigh Scott Beal of Cingular Wireless,
+1-404-236-6321, kelleigh.scott@cingular.com; or Marc Liepis,
Saturday Night Live, +1-212-664-5424, marc.liepis@nbcuni.com, or
Amy Zelvin, NBC Universal, +1-212-664-7436,
amy.zelvin@nbcuni.com, or Mary Ellen Mooney, NBC Universal,
+1-212-664-6333, maryellen.mooney@nbcuni.com, all of NBC
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