Tournament of Roses Royal Court Smiling White Courtesy of BriteSmile

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Tournament of Roses Royal Court Smiling White Courtesy of BriteSmile
        BriteSmile Dentist Dr. Hanfu Lee Offers State-of-the-Art Teeth
                 Whitening Procedure to Rose Queen and Court

    WALNUT CREEK, Calif., Dec. 20 /PRNewswire/ -- What do all the women of the
Pasadena Tournament of Roses Royal Court have in common?  In addition to being
talented and beautiful, Rose Queen Caroline Hsu and the six women who make up
the Royal Court also have dazzling smiles.  Thanks to BriteSmile Professional
Teeth Whitening (Nasdaq: BSML), these seven alluring women will join the
hundreds of thousands of patients worldwide who have benefited from
BriteSmile's state-of-the-art, light-activated teeth whitening technology.
    BriteSmile has offered its professional whitening services to all the
members of the court, who graciously accepted the opportunity to whiten their
teeth to their optimal, natural whiteness. BriteSmile affiliated dentist Dr.
Hanfu Lee of Arcadia will perform all of the procedures, which are completed
in a single office visit in a little over an hour.
    Queen Caroline Hsu and her Court were among the nearly 1,000 young women
vying for the honor of riding the symbolic rose-adorned float that escorts the
Royal Court through the Rose Parade and to the Rose Bowl Game. The Court
selection includes a month-long interview process that is designed to find
those participants with the right combination of poise, personality, public
speaking ability and scholastic achievement.  In addition to the thousands of
spectators and millions of television viewers who enjoy the Tournament of
Roses festivities every year, The Rose Queen(R) and six Rose Princesses will
also attend nearly 150 additional public and media functions during their year
in the spotlight
    "At BriteSmile, we believe that a person's smile is one of their greatest
assets.  This is especially true for the Members of the Tournament of Roses
Royal Court," said Mike Whan, BriteSmile's President of Worldwide Marketing.
"BriteSmile is a perfect fit for these outgoing, busy women.  As ambassadors
for the Tournament of Roses and the City of Pasadena, their responsibility is
to deliver a positive impression.  The BriteSmile procedure offers the
efficacy and ease these women need to ensure that they put their best smile
forward."
    The members of the Rose Court join a growing number of high profile
clients and celebrities, including Holly Robinson Peete, Dennis Hopper, Tony
Bennett, Angie Everhart, Chris Tucker, Kevin Costner, and Michelle Kwan who
have already had their teeth whitened by BriteSmile.  But thanks to
BriteSmile's amazing, scientifically proven results and unique, one-hour
delivery system, over 200,000 additional clients now boast their own superstar
smiles.
    BriteSmile has developed and manufactures the most advanced teeth-
whitening technology available, as well as manages state-of-the-art BriteSmile
Professional Teeth Whitening Centers. BriteSmile Centers are currently
operating in Beverly Hills, Irvine, Palo Alto, Walnut Creek and La Jolla, CA;
Honolulu, HI; Houston, TX; Denver, CO; Boston, MA; Boca Raton, FL; Atlanta,
GA; New York, NY; Chicago, IL; and, Phoenix, AZ. In addition to BriteSmile
Centers, the Company has established more than 4,000 Associated Centers. Of
the BriteSmile Associated Centers, more than 500 are located outside of the
United States, in countries around the world including Argentina, Japan,
Singapore, Switzerland, France, Holland, Italy and Belgium. For more
information about BriteSmile's procedure, call 800-BRITESMILE or visit the
Company's Website at http://www.britesmile.com .
SOURCE BriteSmile
http://www.britesmile.com
CONTACT:
Heather Fass, +1-212-515-1965, for BriteSmile