Campaign Ads Airing Nationally On MTVN's TV Land and Nick at Nite
NEW YORK, Dec. 20 /PRNewswire/ -- Visible World, the leading video
advertising technology and services company, and MTV Networks, a division
of Viacom (NYSE: VIA, VIA.B), today announced that they are partnering with
Kmart, a division of Sears Holdings Corporation (Nasdaq: SHLD) this holiday
season to deploy dynamically customized ads on MTVN's TV Land and Nick at
Nite. The effort is being supported by Sears Holdings' agencies, DraftFCB
and MPG.
Kmart is using the Visible World solution to support its national
holiday TV ad campaign, leveraging Visible World's innovative automated
trafficking functionality to air a variety of TV ads according to the
company's planned communications strategy. Visible World's dynamic update
capabilities allow Kmart to be more responsive to business conditions by
making for real-time changes regarding which TV ads will be featured.
Said Sears CMO, Bill Stewart, "With Visible World, we are exploring
ways to be more focused and nimble with our national messaging."
"We are pleased to be one of the first national cable programmers to
provide advertisers with the ability to dynamically optimize their creative
messages in real time. We are committed to providing our advertisers with
solutions to provide the most relevant and engaging messages to our
audiences," said Hank Close, President, U.S. Ad Sales, MTV Networks. "In
this case, MTVN is able to deliver a timely and targeted holiday product
message to help Kmart achieve their marketing objectives.
For advertisers seeking to deliver a more relevant experience to
consumers, the Visible World intelliSpot solution makes it efficient to
change ad content on-the-fly so that the creative automatically updates
when it runs to reflect the context in which it appears. For media
companies, Visible World can increase the value of ad inventory by making
it possible to deliver more relevant impressions for marketers and brands.
Said Tara Walpert, President of Visible World, "Today's TV ads can be
more compelling and effective than ever, delivering greater value for both
advertisers and media companies. We are excited to be at the forefront of
this space by enabling innovative partners like Kmart and MTVN to create
and deliver increasingly targeted messages."
About Sears Holdings Corporation
Sears Holdings Corporation is the nation's fourth largest broad-line
retailer with over $50 billion in annual revenues and approximately 3,800
full-line and specialty retail stores in the United States and Canada.
Sears Holdings is the leading home appliance retailer as well as a leader
in tools, lawn and garden, home electronics, and automotive repair and
maintenance. Key proprietary brands include Kenmore, Craftsman, and
DieHard, and a broad apparel offering, including such well-known labels as
Lands' End, Jaclyn Smith, and Joe Boxer, as well as the Apostrophe and
Covington brands. It also has Martha Stewart Everyday products, which are
offered exclusively in the U.S. by Kmart and in Canada by Sears Canada. The
company is the nation's largest provider of home services, with more than
13 million service calls made annually. For more information, visit Sears
Holdings' website at http://www.searsholdings.com.
ABOUT MTV NETWORKS
MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the
world's leading creators of programming and content across all media
platforms. MTV Networks, with more than 145 channels worldwide, owns and
operates the following television programming services - MTV: MUSIC
TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV
LAND, SPIKE TV, CMT, NOGGIN/THE N, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL
and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services,
all of these networks trademarks of MTV Networks. MTV Networks connects
with its audiences through its robust consumer products businesses and its
more than 300 interactive properties worldwide, including online,
broadband, wireless and interactive television services and also has
licensing agreements, joint ventures, and syndication deals whereby all of
its programming services can be seen worldwide.
ABOUT VISIBLE WORLD
Visible World provides a complete, cross-platform solution for
electronically creating, delivering, and monitoring dynamically customized
video ads within any media plan. Our integrated intelliSpot(R) solution
enables advertisers to edit their content on-the-fly, automatically,
anywhere and anytime they run to reflect the time, location, and context in
which the ads appear. Visible World was founded in 2000 by advertising and
media veterans and is based in New York, NY. http://www.visibleworld.com
SOURCE MTV Networks
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Related links:
http://www.mtv.com
http://www.visibleworld.com http://www.searsholdings.com
CONTACT:
Amy Janzen, for Visible World,
+1-917-209-6819, amy@sutherlandgold.com; Neena Kadian, for MTV
Networks, +1-212-846-8394, Neena.kadian@mtvnmix.com
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