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Red Brick Teams With ProLink Services for Telecommunications Data Warehousing Solutions

    LOS GATOS, Calif., Dec. 21 /PRNewswire/ -- Red Brick(R) Systems, Inc.
(Nasdaq: REDB) today announced a strategic partnership with ProLink Services
to deliver telecommunications data warehousing solutions based on Red Brick's
high-performance data warehousing products.  ProLink Services brings a high
level of consulting and integration expertise in telecommunications and will
incorporate Red Brick DecisionScape(SM) products to power data warehousing
solutions such as churn analysis, customer profitability and segmentation
analysis.  These solutions are designed to give business managers an edge in
improving the selection and retention of profitable customer relationships and
assessing their lifetime value.
    ProLink Services provides complete solutions for data management/data
warehousing, total quality management (TQM), Web/intranet development,
client/server software development and systems administration/networking.
These solutions include a combination of expertise and the highest quality and
most innovative technology available to deliver quantitative results based on
client requirements and reasonable cost.
    Red Brick DecisionScape includes integrated products, services,
methodology and partnerships designed specifically for data warehousing
projects.  Red Brick's history of expertise and innovative technology for data
warehousing provides a rich and comprehensive base on which to build
successful business analytic solutions.
    "ProLink's understanding of the complexities in the telecommunications
market has enabled it to design high-value solutions that take advantage of
the strengths of data warehousing," said Paul Rodwick, vice president of
Marketing at Red Brick.  "We're very pleased to provide the power behind these
solutions that will help increase the speed, performance and accuracy of
analysis of telecommunications data."
    "Red Brick's products are recognized for their highly-optimized
architecture and scalability that support high data availability and complex
data models," said Nick Perdikis, executive vice president and CEO at ProLink
Services.  "Telecommunications analysis requires access to multi-terabytes of
quickly-changing data, and Red Brick's innovative products have proven to be
very good in efficiency and accuracy.  The use of Red Brick products steps up
our ability to create and support highly differentiated solutions."

    The Red Brick-ProLink Services Partnership Agreement
    The Red Brick-ProLink partnership makes Red Brick products available for
resale through ProLink's data warehousing solutions.
    Red Brick offers software products designed specifically for data
warehousing and decision support.  Red Brick Warehouse is an open relational
database management system built from the ground up to support data
warehousing.  Red Brick Warehouse offers significant capabilities for a data
warehousing environment such as:

    * A family of leading, unique join and indexing technologies
    * A high-performance loader
    * Red Brick Vista(TM), server-integrated aggregate navigation and
      management
    * Intelligent parallelism
    * Red Brick Warehouse Administrator(TM), a GUI administration tool
    * Real-time data updates with query concurrency
    * Superior support for very large, complex data models and high numbers of
      users

    Red Brick Formation(TM) is a data extraction, transformation and movement
tool designed to ease complex data transformations for large amounts of data
in an easy-to-use, graphical, data flow paradigm.
    Red Brick also offers SQL-BackTrack(TM) for Red Brick Warehouse, a leading
backup and recovery solution for very large database administration
requirements.

    About ProLink Services
    ProLink Services, LLC is a high-end consulting firm specializing in IT
consulting to the Telecommunications industry.  By focusing on the issues
plaguing telecommunications companies, ProLink Services can deliver high
impact solutions that provide immediate benefits to its clients.  Through the
combined strengths of its Practice Areas, highly skilled employees and
partners such as Red Brick, ProLink Services is able to leverage technologies
that have lasting value to its clients.  ProLink Services' expertise includes
Data Warehousing & Decision Support, Internet & Web Development, Project
Management, Analysis, Client/Server, Quality Assurance, and Technology
Management.  ProLink Services has offices in Northern Virginia and Atlanta
with service delivery spanning North America and Europe.  For further
information, please contact ProLink Services at 703-827-8881.

    About Red Brick
    Red Brick Systems, Inc. is a premier provider of data warehousing
solutions.  Through Red Brick DecisionScape, a comprehensive, integrated
environment of products, services, methodology and partnerships, Red Brick
helps its customers and partners improve the quality, speed and accuracy of
their business decision-making.  Red Brick's leading expertise and innovative,
server-integrated technology deliver scalable decision support solutions for
data warehousing, data marts, OLAP and data mining.
    Information about Red Brick is available on the World Wide Web at
http://www.redbrick.com.  News releases and corporate background information may also
be retrieved by fax. For an index of available materials, please call
800-758-5804, and enter PIN #105756.
    NOTE:  Red Brick and the Red Brick logo are registered trademarks, Red
Brick Vista, Red Brick Formation, Red Brick Data Mine and Red Brick Warehouse
Administrator are trademarks and Red Brick DecisionScape is a service mark and
a trademark of Red Brick Systems, Inc.  SQL-BackTrack is a trademark of BMC
Corporation.  All other trademarks and registered trademarks are the property
of their respective holders.
    Except for the historical information contained herein, the matters
discussed in this news release include forward-looking statements that involve
risks and uncertainties described from time to time in Red Brick's filings
with the Securities and Exchange Commission (SEC).  The Company refers you to
the "Risk Factors" in the most recent Annual Report filed with the SEC on Form
10-K for the year ended December 31, 1997 and the most recent Quarterly Report
filed with the SEC on Form 10-Q for the quarter ended June 30, 1998.  These
documents contain and identify important factors that could cause the actual
results to differ materially from those contained herein, including, without
limitation:  Competition; Sales and Marketing Repositioning; Dependence on New
Products and Rapid Technological Change; Feasibility of In-Process Technology;
Dependence upon Key Personnel; and Dependence on Continued Growth of the Data
Warehouse Market.


SOURCE Red Brick Systems, Inc.




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Related links:
  • http://www.redbrick.com
    Company News On-Call:
  • http://www.prnewswire.com/comp/105756.html or fax,
    800-758-5804, ext. 105756
    CONTACT:
    Carolyn Hughes of Red Brick Systems, Inc.,
    408-399-7216, or chughes@redbrick.com; or Nick Perdikis of
    ProLink Services, 703-827-8874, or
    nick.perdikis@prolinkservices.com