More than 120 Million Visitors Have Spent an Equivalent of 1,500 Years on
ElfYourself.com
NAPERVILLE, Ill., Dec. 21 /PRNewswire/ -- OfficeMax(R) Incorporated
(NYSE: OMX), a leader in office products and services, today announced that
ElfYourself.com continues its reign as one of the hottest holiday greeting
websites for the second year in a row, attracting an unprecedented number
of site visits and elf creations. Since the launch of the site in
mid-November, more than 120 million ElfYourself.com visitors have spent the
equivalent of more than 1,500 years creating more than 75 million elves to
share with friends and family.
On average, 60 elves are being created every second. Considered a pop
culture phenomenon for two years standing, ElfYourself.com has surpassed
its 2006 record of 11 million unique sessions with over 40 million visits.
The site continued to attract visitors after going dark in January 2006,
and in October 2007, ElfYourself.com traffic resumed with growing user
anticipation for the launch of its 2007 version.
ScroogeYourself.com, ElfYourself.com's counterpart, has attracted more
than five million visitors since the launch, and users have created more
than 1.9 million Scrooges to date.
"ElfYourself.com is averaging about five million new elves per day,"
said Ryan Vero, executive vice president and chief merchandising officer
for OfficeMax. "At this rate, we are on track to surpass the 100 million
elf mark. The only question is whether it will happen before Christmas or
not."
ElfYourself.com's popularity began primarily on personal blogs, and
then spread to industry blogs and social networks like Flickr, Digg and
Facebook, followed by mainstream media coverage in USA Today, ABC World
News Now, CNN American Morning, The Today Show, CBS Early Morning, and US
Weekly's "Buzz-O-Meter."
OfficeMax's ElfYourself.com allows visitors to upload a maximum of four
photos and record a synchronized message through a special toll-free phone
number. The faces are then attached to an animated elf body, the voice is
processed to sound elf-like and the result is dancing and talking elves
that can be forwarded to family or friends, or posted to personal web sites
or blogs.
ElfYourself.com and ScroogeYourself.com holiday web sites were
concepted, designed and produced for OfficeMax by New York-based
advertising agency Toy NY and partner EVB, a digital content agency. Both
sites are currently hosted by Media Temple, a web hosting and software
application services company based in Los Angeles, California.
Last year Toy NY created one of the most successful viral campaigns in
history for OfficeMax when it developed 20 holiday websites, including the
first generation of ElfYourself.com. OfficeMax brought back eight popular
online holiday games that were first introduced during the 2006 holiday
campaign. In addition to ElfYourself.com and ScroogeYourself.com the other
sites include:
Reindeer Arm Wrestling (http://www.ReindeerArmWrestling.com)
Roast A Turkey (http://www.RoastATurkey.com)
Greetings from the North Pole (http://www.GreetingsFromTheNorth.com)
Shake the Globe (http://www.ShakeTheGlobe.com)
Yes I'm Working (http://www.YesImWorking.com)
Save the Snowman (http://www.SaveTheSnowman.com)
Faux Charity Donation Generator (http://www.FauxCharity.com)
North Pole Dancing (http://www.NorthPoleDancing.com)
Customers looking to give gifts that inspire creativity and imagination
can check out OfficeMax's featured holiday products online at
http://www.officemax.com . OfficeMax is offering an expanded selection of
technology and digital photo gift bundles as well as a larger selection of
personalized calendars and gift cards through OfficeMax ImPress(TM),
OfficeMax's print and document services.
*Years on site calculated by total ElfYourself.com visits multiplied by
average time per visit.
About OfficeMax
OfficeMax Incorporated (NYSE: OMX) is a leader in both
business-to-business office products solutions and retail office products.
The OfficeMax mission is simple. We help our customers do their best work.
The company provides office supplies and paper, in-store print and document
services through OfficeMax ImPress(TM), technology products and solutions,
and furniture to consumers and to large, medium and small businesses.
OfficeMax customers are served by more than 36,000 associates through
direct sales, catalogs, e-commerce and more than 900 stores. To find the
nearest OfficeMax, call 1-877-OFFICEMAX. For more information, visit
http://www.officemax.com.
OfficeMax makes no proprietary claim to any third party names,
trademarks or service marks appearing in this press release. Any third
party names, trademarks, and service marks are the properties of their
respective owners.
OfficeMax Media Contacts OfficeMax Investor Contact
Bill Bonner Jennifer Rook John Jennings
630 864 6066 630 864 6057 630 864 6820
SOURCE OfficeMax Incorporated
 back to top
Related links:
http://www.officemax.com
CONTACT:
media, Bill Bonner, +1-630-864-6066, or
Jennifer Rook, +1-630-864-6057, or investors, John Jennings,
+1-630-864-6820, all of OfficeMax Incorporated
|
