New Role Recognizes the Importance of Nutritional Information and Choices
To the 7.9 Million Daily Worldwide BURGER KING(R) Guests
MIAMI, Dec. 23 /PRNewswire/ -- Burger King Corporation today announced the
appointment of Dr. Joanne V. Lichten, Ph.D, RD to Chief Nutritionist. This new
position fills a critical role for Burger King Corporation that recognizes the
importance of nutritional information and choices to the 7.9 million Guests
around the world who visit BURGER KING(R) restaurants each day. In her new
role, Dr. Lichten will be responsible for bringing a consumer-driven,
nutritional sensibility to the current BURGER KING menu, as well as future
product innovations. Dr. Lichten will report to Glad Markunas, senior vice
president, consumer insights and strategic branding.
(Logo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20031014/BKLOGO )
In addition to overseeing the nutritional profile of every BURGER KING
product, Dr. Lichten will be the nutritional voice of the BURGER KING brand,
fulfilling the Company's Vision of " ... Serving the Best Burgers and a
Variety of Other Great-Tasting, Healthy Foods Cooked Over an Open Fire." She
will bring clarity, accuracy and nutritional guidance to the research and
development stages of BURGER KING products while offering consumers dietary
options for balanced lifestyles, personal responsibility and choice.
"Dr. Jo brings to BURGER KING and our Guests a rich understanding of how
to integrate sound nutrition into everyday living," said Russ Klein, chief
marketing officer, Burger King Corporation. "As consumer perspective continues
to shift, her insights will be key as we evaluate how to best meet our Guests'
needs while balancing great tasting menu choices with our HAVE IT YOUR WAY(R)
philosophy."
"For years I have been on a mission to help busy families stay healthy and
sane," said Dr. Lichten. "I am delighted to see an industry leader like Burger
King Corporation focusing so much energy on raising awareness and expanding
choices -- truly making it convenient for its Guests to eat healthy on the
run."
Dr. Lichten comes to Burger King Corporation with more than two decades of
nutrition training. Most recently, she served as President of Nutrifit
Consulting, a Houston-based group that provides nutrition and wellness
seminars for large companies and associations in the technology, hospitality,
food, and professional services industries. She also conducted seminars as a
trainer for CareerTrack Seminars and is the author of three nutrition books
including "Dining Lean," "How to Stay Healthy & Fit on the Road" and "Dr. Jo's
No Big Deal Diet."
Dr. Lichten also developed the four-year undergraduate program in
Dietetics for Pan American University, which is now the University of
Texas/Pan American in Edinburg, Texas. A registered dietitian, she has a
doctorate in adult education from Texas A&M University, a Master's degree in
Human Nutrition from Virginia Polytechnic Institute and a Bachelor's degree in
Foods, Nutrition and Institutional Management from the State University of New
York at Plattsburgh. Dr. Lichten has relocated to Miami with her husband Lorin
and daughter Alexandra.
About Burger King Corporation
We Take Pride in Serving Our Guests the Best Burgers and a Variety of
Other Great-Tasting, Healthy Foods Cooked Over an Open Fire. That's What We're
All About.
The BURGER KING system operates more than 11,350 restaurants in all 50
states and in 57 countries and territories around the world. Ninety-one
percent of BURGER KING restaurants are owned and operated by independent
franchisees, many of them family-owned operations that have been in business
for decades.
Burger King Holdings, Inc., the parent company, is private and
independently owned by an equity sponsor group comprised of Texas Pacific
Group, Bain Capital and Goldman Sachs Capital Partners. In fiscal year ending
June 30, 2003, Burger King Corporation had system-wide sales of $11.1 billion.
To learn more about BURGER KING, please visit the company's website at
http://www.burgerking.com.
SOURCE Burger King Corporation
 back to top
Related links:
http://www.burgerking.com
Photo Notes:
NewsCom:
http://www.newscom.com/cgi-bin/prnh/20031014/BKLOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
Company News On-Call:
http://www.prnewswire.com/comp/124650.html
CONTACT:
Laina Hanna, Burger King Corporation,
+1-305-378-7277, or lhanna@whopper.com
|
