13 November 2000 -- A new range from Heinz is set to transform the UK soya
market.
With a choice of two distinct new products, including a unique vanilla
flavoured organic option, Heinz is focusing on the growing number of consumers
looking to reduce their dairy intake.
Made under licence by Haldane Foods, Heinz Organic Vanilla and Heinz
Sweetened Added Calcium are both ambient products, with shelf lives of six and
ten months respectively.
The recipes are based upon the Westsoy products, already the market leader
in the US.
Managing Director, Heinz European Grocery, Nigel Clare said: "We have high
hopes for Soyamilk. We are introducing a new dimension in terms of taste and
choice, and all the beans that we use are organic. No one can match the
flavour, or the creamy texture of our Organic Vanilla milk. It contains
organic brown rice syrup -- but no GM ingredients, and no `beanie' or `watery'
taste."
The soya milk market, which is currently valued at 32 million British
pounds sterling*, is expected to grow to 75 million pounds* within five years.
Heinz plans to fuel growth by appealing to consumers keen to reduce their
dairy intake and cut down on both fat and cholesterol.
Clare said: "We want to broaden soya's appeal. It's an excellent source
of protein, iron, calcium and fibre. There's no cholesterol in it, and it's
lactose free and totally non-dairy. You can use it in tea, coffee, milkshakes
or cereal -- or enjoy it on its own, straight from the carton."
There are many exciting developments in terms of the potential health
benefits of Soya, and Heinz will be driving the category behind these
benefits.
Heinz Organic Vanilla and Heinz Sweetened Calcium are both available in
one litre cartons, with an MRRP of 1.55 pounds.
Heinz has already launched a host of organic products this year: Tomato
Ketchup, Baked Beans and Spaghetti; and an infant feeding range of purees and
meals.
The UK organics market is currently worth 570 million pounds (ACNielsen).
At present, 70% of all sales stem from only 10% of organic consumers. With
40-50% year on year growth forecast for each of the next five years,
calculations from ACNielsen project a market value of 2 billion pounds by
2003.
[Source: * all data, ACNielsen]
For further information, please contact:
Heinz Press Office
Christian Cull/Angharad Powell/Claire Willis-McNeilly
0207 298 6514/0207 298 6508/0207 298 6505
SOURCE H. J. Heinz Company
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Related links:
http://www.heinz.com
Company News On-Call:
http://www.prnewswire.com/comp/575757.html or fax,
800-758-5804, ext. 575757
CONTACT:
Christian Cull, 0207 298 6514, Angharad
Powell, 0207 298 6508, Claire Willis-McNeilly, 0207 298 6505, all
of Heinz
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