21 November 2000 -- A series of new labels will make consumers look twice
the next time they buy Heinz Tomato Ketchup.
The collectable range of six humorous message labels is available on 570g
glass bottles and 700g plastic bottles of Heinz Tomato Ketchup.
Designed to look exactly the same as the conventional classic Heinz Tomato
Ketchup design, the limited edition labels feature the following eye-catching,
amusing messages:
(570g glass bottle labels)
Best Worn Your Sausages Are Your
With Food Will French Fries
Thank You Lonely?
(700g plastic bottle labels)
A Mate Go On Quiet Please
On Your Plate You Know Tomatoes
You Want Some Meeting Inside
Sharon Ellis, Heinz Category Manager, Tomato Ketchup and Hot Condiments,
said: "Heinz Tomato Ketchup is a brand with a great, strong personality,
attitude and a sense of humour. So it deserves to speak for itself!"
The new designs will appear on approximately one million bottles, packaged
and positioned alongside standard bottles of Heinz Tomato Ketchup.
This is the latest initiative in Heinz's ongoing drive to invigorate and
innovate the sauces and condiments market. Heinz Tomato Ketchup is already a
60 million British pounds sterling brand,* commanding a 58% share of the 100
million pounds ketchup market.
Ellis said: "You don't expect groceries to speak to you when you go
shopping, so the new labels will certainly make people stop and look twice
next time they reach the fixture. Positive interest in store is good news for
the trade. It's a winning combination: the power of the Heinz Tomato Ketchup
brand, and a lively sense of humour.
"Heinz Tomato Ketchup is the `must have' sauce. It's a classic, but it's
contemporary and fun, too."
Limited edition Heinz Tomato Ketchup message labels are available from the
end of November.
*[Source: TN Sofres, MAT to 17 Sep 2000].
Issued on behalf of: For further information:
H J Heinz Christian Cull - 020 7298 6514 or
6 Roundwood Avenue Angharad Powell - 020 7298 6508 or
Stockley Park Claire Willis-McNeilly - 0207 298 6505
Uxbridge UB11 1 Heinz Press Office
SOURCE H. J. Heinz Company
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Related links:
http://www.heinz.com
Company News On-Call:
http://www.prnewswire.com/comp/575757.html or fax,
800-758-5804, ext. 575757
CONTACT:
Christian Cull, 020 7298 6514, Angharad
Powell, 020 7298 6508, Claire Willis-McNeilly, 0207 298 6505, all
of H. J. Heinz
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