14 December 2000 -- Heinz is revamping Hula Hoops Mealtime Potato Rings
which is set to attract new impulse purchasers to the frozen potato sector as
well as liven up children's mealtimes.
Kids will love the 'new crunchier recipe' which features as a flash on
pack - Hula Hoops Mealtime Potato Rings are coated in a crispier coating which
delivers on taste and quality. The bright new pack design also brings the
frozen product in line with the KP ambient snack pack.
Chris Phillips, Marketing Controller, Heinz Potatoes said: "Hula Hoops
Mealtime Potato Rings speaks for itself. It delivers a crunchier taste
sensation in a convenient easy cook format, and is synonymous with 'fun.'
The new pack carries the endorsement from Heinz Tomato Ketchup: "Why not try
Hula Hoops Mealtime Potato Rings with the World's Favourite Ketchup?" which
will further increase trial among mums, eager to purchase nutritious foods
they can trust - and which their kids will want to eat."
Hula Hoops Mealtime Potato Rings was the first snack brand to move into
frozen food in August 1998. Currently holding a 6.3% share of the 129 million
British pounds sterling Potato Products Market, Hula Hoops Mealtime Potato
Rings has reached value sales from IR of 8.1 million pounds (MAT 8/8/00).
Ninety per cent of all potatoes consumed by children come from the kids
potato product sector. Sales of kids potato products have increased by 470% -
from 5.8 million pounds in 1995 to 33.5 million pounds at the end of 1999.
Phillips said: "The phenomenal growth of the frozen potato market can be
explained in one word - innovation. With the major brands as the driving
force it is imperative that we continue to adapt and advance our products to
suit our consumers' needs as well as attracting new shoppers to the market.
We are confident that all product improvements will help further establish
Hula Hoops Mealtime Potato Rings as one of the top selling potato products."
The crunchier recipe and new pack design and size reflect Heinz's
innovation to offer consumers the very best. The move to a 750g bag and a new
lower pack price of MRRP 1.49 pounds will attract impulse buyers who are
searching for a tasty fun alternative to the traditional potato
accompaniments.
Hula Hoops Mealtime Potato Rings is running an eight week pack price
promotion of 99p and a range of in-store activities.
Issued on behalf of: For further information:
H J Heinz Christian Cull - 0171 298 6514 or
6 Roundwood Avenue Angharad Powell - 0171 298 6508
Stockley Park Heinz Press Office
Uxbridge UB11 1HZ
SOURCE H. J. Heinz Company
 back to top
Related links:
http://www.heinz.com
Company News On-Call:
http://www.prnewswire.com/comp/575757.html or fax,
800-758-5804, ext. 575757
CONTACT:
Christian Cull - 0171 298 6514 or Angharad
Powell - 0171 298 6508, both of H J Heinz
|
