9 August 2000 -- Heinz is embarking on an unprecedented new product
development and launch programme that will change the face of the UK frozen
food market.
The company has fully incorporated the significant list of new brands it
secured at the end of last year, following the acquisition of United Biscuits
Frozen and Chilled Foods. Heinz is now poised to introduce new ideas and
products across its newly expanded portfolio.
Philip Connolly, Heinz European Frozen and Chilled Foods General Manager,
said: "Heinz has an unrivalled portfolio of brands, from pizzas to desserts;
meat-free and potato products to ready meals. We are set to change the way
consumers think about frozen food."
The San Marco, Linda McCartney, Ross, Hula Hoops and Harry Ramsden's
brands all combine to give Heinz strong, leading brand presence across the
pizza, meat-free and value-added potato categories of the market.
McVitie's American Dream, Jane Asher and Go Ahead! further augment the
strong presence that Heinz already enjoys in both the desserts and frozen
ready meals categories through the global Weight Watchers from Heinz brand.
Heinz, with its expertise as an added value frozen foods manufacturer, is
now poised to drive growth across each of these categories in turn. The need
for added value products provides a constant theme in the company's aim for
long term growth.
Connolly said: "Heinz operates in the high value, high growth categories.
That's where the future lies -- and where the leverage of the Heinz brand can
play a key role. The strength, the appeal and the trust that lie at the heart
of Heinz can help to develop the market."
Heinz is also targeting new trade channels, combining the expertise and
distribution capacity that were brought together after the acquisition.
Connolly said: "The combination of Heinz and the individual brands is a
potent mix -- and that's true for new product development, too. Looking
further afield, there are brands in our portfolio that we can develop on a
global scale."
Heinz is also considering ways of making the in-store shop a more
interesting experience.
"Too many consumers shop the fixture on `auto pilot' at present," Connolly
said. "It's our mission to add interest to the category, use key brands as a
sign post, and bring the shopping experience alive. New products, new ideas,
new flavours -- Heinz will keep the ideas coming."
Issued on behalf of: For further information:
H J Heinz Christian Cull - 0171 298 6514 or
6 Roundwood Avenue Angharad Powell - 0171 298 6508
Stockley Park Heinz Press Office
Uxbridge UB11 1HZ
SOURCE H. J. Heinz Company
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Related links:
http://www.heinz.com
Company News On-Call:
http://www.prnewswire.com/comp/575757.html or fax,
800-758-5804, ext. 575757
CONTACT:
Christian Cull, 0171 298 6514; Angharad
Powell, 0171 298 6508, both of Heinz Press Office
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