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PCA International, Inc. Reports Third Quarter Results; Sales Up 65% And Net Income Up 200%

    MATTHEWS, N.C., Dec. 3, 1997 /PRNewswire/ -- PCA International, Inc.
(Nasdaq: PCAI), reported sales for its third quarter ended November 2, 1997,
increased 65 percent to $61.2 million from $37.1 million reported in the
comparable quarter one year ago.  The Company reported net income for the 1997
third quarter was up 200 percent to $1.9 million, or $0.22 per share, compared
to net income of $0.6 million, or $0.08 per share, in the 1996 third quarter.
Third quarter results reflect increased operating benefits resulting from the
American Studios acquisition and include $1.7 million in interest expense, or
$0.12 per share after-tax, and $0.5 million in amortization of intangible
assets related to the acquisition.
    PCA sales for the nine months increased 60 percent to $167.1 million from
$104.3 million in the corresponding period one year ago.  The Company reported
net income for the 1997 nine months of $0.9 million, or $0.11 per share,
versus net income of $2.0 million, or $0.25 per share, in the 1996 nine
months.  Earnings for the 1997 nine months include the costs and expenses
incurred during the first half of the year to complete the American Studios
integration and the digital studio conversion initiatives, as well as the
closing of underperforming portrait photography studios during the period.
    John Grosso, PCA President and Chief Executive Officer stated, "The
Company's strong third quarter results, as evidenced by a 386 percent increase
in income from operations, demonstrate our successful integration of American
Studios and the improved operating performance of our studio business.  During
the quarter we saw the positive impact of our transformed studio asset base
which resulted in increased earnings, improved operating margins, and cash
flow."
    During the third quarter, the Company opened 95 new digital studios in
host retail stores with a total of 173 new digital portrait studios opened
thus far in 1997.  As of November 2, 1997, the Company operated 2,069 portrait
studios worldwide, with 1,950 in the United States and 119 internationally.
    The Company's Board of Directors also announced today a cash dividend of
$0.07 per share, payable January 7, 1998, for shareholders of record as of
December 15, 1997.
    PCA is the largest operator of discount retail portrait studios worldwide.
The Company operates more than 2,000 permanent portrait studios within Kmart
and Wal-Mart stores and supercenters.  PCA also operates traveling promotions
in more than 1,400 Wal-Mart locations and offers on-site photography services
to churches and other institutions. The Company's studios are located in the
United States, Canada, Mexico, Puerto Rico, and South America.

                    PCA INTERNATIONAL, INC. AND SUBSIDIARIES
                      CONDENSED CONSOLIDATED BALANCE SHEETS
                                   (Unaudited)

                                      November 2,         February 2,
    ASSETS:                               1997               1997
    Current Assets:
      Cash and cash equivalent     $   3,936,773        $  1,536,234
      Other current assets            28,002,875          25,464,269

       Total Current Assets           31,939,648          27,000,503

    Net Property and Equipment        57,778,354          58,264,560

    Intangible Assets                 61,219,697          60,256,854

    Other Assets                       2,334,974           1,139,305

       TOTAL ASSETS                 $153,272,673       $ 146,661,222

    LIABILITIES AND SHAREHOLDERS' EQUITY:
    Current Liabilities:
      Short-term borrowings         $  9,000,000       $           --
      Current portion of
       long-term debt                  5,000,000                   --
      Accounts payable-trade          21,499,788           19,799,067
      Other current liabilities       22,709,734           25,672,985

       Total Current Liabilities      58,209,522           45,472,052

    Long-Term Debt                    49,576,925           58,679,770

    Deferred Income Taxes                347,941                   --

    Other Liabilities                  8,226,405            8,868,660

    Shareholders' Equity              36,911,880           33,640,740

      TOTAL LIABILITIES AND
        SHAREHOLDERS' EQUITY        $153,272,673         $146,661,222


                     CONSOLIDATED STATEMENTS OF INCOME
                                (Unaudited)

                             Three Months Ended          Nine Months Ended
                         November 2,   October 27,   November 2,   October 27,
                           1997          1996          1997           1996

    SALES              $61,235,465   $37,093,025   $167,064,104  $104,297,847

    COSTS AND EXPENSES:
     Advertising and
      promotional costs  5,218,214     4,799,759     13,194,294    11,864,291
     Costs of photographic
      sales             21,411,971    13,005,884     61,907,588    36,256,693
     Store commissions
      and selling costs 20,309,908    12,121,559     56,599,036    34,434,883
     General and
      administrative
      expenses           8,409,817     6,054,604     27,177,110    18,219,525
     Amortization of
      intangibles          482,477            --      1,447,052            --
      Total costs and
       expenses         55,832,387    35,981,806    160,325,080   100,775,392

    INCOME FROM
     OPERATIONS          5,403,078     1,111,219      6,739,024     3,522,455

     Interest
      expense, net       1,719,380        48,178      4,989,876        83,485

    INCOME BEFORE
     INCOME TAXES        3,683,698     1,063,041      1,749,148     3,438,970

    INCOME TAX PROVISION 1,763,854       421,929        825,598     1,426,783

    NET INCOME          $1,919,844      $641,112       $923,550    $2,012,187

    WEIGHTED AVERAGE NUMBER
     OF COMMON SHARES:
     Primary             8,659,875     8,131,921      8,413,323     8,019,678
     Fully Diluted       8,702,670     8,132,376      8,641,240     8,147,005

    PRIMARY AND FULLY DILUTED
     EARNINGS PER COMMON SHARE:
     Net Income              $0.22         $0.08          $0.11         $0.25

    CASH DIVIDENDS PER
     COMMON SHARE            $0.07         $0.07          $0.14         $0.21


SOURCE PCA International, Inc.




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CONTACT:
Jean Veatch, Director, Investor Relations and
Corporate Communications, PCA International, Inc., 704-847-8011