Red Brick Warehouse-based Data Warehouse Solutions Now Available From Industry
                           and Application Experts

    LOS GATOS, Calif., Sept. 17 /PRNewswire/ -- Red Brick(TM) Systems, Inc.
(Nasdaq: REDB), The Data Warehouse Company(TM), today announced a major
expansion of the third-party sales channels through which it markets, sells
and supports its relational database (RDBMS) products and service for data
warehouse applications in the United States and Canada.
    Red Brick data warehouse products are now available through more than 20
value-added resellers, system integrators and consulting partners in the U.S.
and Canada.
    Information technology (IT) management and business analyst end-users in a
wide range of industries can work with these data warehousing experts to build
Red Brick-based data warehouse solutions.
    Red Brick's channel partners can create decision support solutions for
their customers by combining their industry-specific expertise with best-of-
breed technology from Red Brick's data warehouse RDBMS to hardware platforms
and front-end tools.
    "Our channel partners have recognized the need for a specialized RDBMS to
meet the requirements of data warehousing applications in their markets," said
Peter Grey, manager of worldwide channels for Red Brick.  "Their expertise,
applications and products, together with Red Brick Warehouse, can give their
customers a competitive edge."

    Builds on Success of Red Brick's PaVER Program
    The channel expansion announced today builds on the success of Red Brick's
Partner and Value-Extended Reseller (PaVER) program, launched in 1993.  Red
Brick's PaVER program was created to foster relationships with third-party
organizations whose products and services complement Red Brick's data
warehouse business strategy.
    The first phase of the PaVER program emphasized building relationships
with software tool vendors to support Red Brick Warehouse.  Red Brick built
one of the industry's largest data warehouse application partner programs with
almost 70 innovative software vendor partners by the end of 1995.
    The second phase of the PaVER program, announced today, emphasizes value-
extended resellers and the growth in the number of organizations building data
warehouse solutions on Red Brick.  Red Brick's network includes some of the
most recognized organizations in data warehousing and database marketing
including Acxiom, ALTA Analytics, james martin + co, Unisys, Vento Software
and VIPS.
    "The combination of Red Brick's and ALTA Analytics' unique technology and
expertise will help LEXIS-NEXIS deliver unprecedented interactive data
analysis solutions to the law enforcement and intelligence communities," said
Mert McGill, vice president of government information services for LEXIS-
NEXIS.

    Expanded Network Focuses on Fastest-Growing Data Warehouse Markets
    The expansion of Red Brick's channel network will focus on three main
classes of organizations:
    -- Value-added Resellers (VARs) - organizations that develop specific
applications that bundle Red Brick licenses with hardware and other
software, usually for sale to vertical markets.
    -- System Integrators - organizations that integrate hardware,
software and services to provide end-users with complete data warehouse
solutions.
    -- Consulting Partners - market, application or technology
organizations that provide design and implementation services and
recommend, but do not sell, hardware or other software.
    Red Brick's channel programs will focus on developing relationships
with partners who are experts in the fastest-growing markets for data
warehouse applications:  retail, consumer packaged goods, healthcare,
insurance, telecommunications and information services companies.

    New Additions to Red Brick Reseller Channel Network
    The following value-added resellers and system integrators have been added
to Red Brick's third-party sales network in the U.S. and Canada:

     Acxiom Corp., Conway, AR
     ALTA Analytics, Arlington, VA
     Braun Technology Group, Chicago, IL
     Consumer Card Marketing, Inc., Braintree, MA
     Forsythe/Solutions Group, Skokie, IL
     Hall-Mark Computer Products, Tempe, AZ
     HiTech Data Communications, Inc., Memphis TN
     MRJ, Inc., Charlotte, NC
     Pacific Access, Rancho Cordova, CA
     Relational Solutions, North Olmsted, OH
     Retail Dynamics, Inc., Vancouver, B.C., CAN
     SYSIX Technologies, Chicago, IL
     Systems Builders, Cedar Knolls, NJ
     Total Tec Systems, Edison, NJ
     Unique Systems Solutions, Calgary, Alberta, CAN
     Vento Software, Miami, FL
     VIPS, Towson, MD
     ZYGA Corporation, Bethesda, MD

    In addition, the following consulting partners have been added to Red
Brick's network:

     4GL Solutions, Long Beach, CA
     Cornerstone Concepts, Littleton, CO
     Inventa Corp., Santa Clara, CA
     james martin + co, Seal Beach, CA
     Millenia Vision Corp., Mountain View, CA
     Vision Associates, Inc., White Plains, NY

    About Red Brick Systems, Inc.
    Red Brick Systems, Inc. is a leading provider of relational database
products and service for data warehouse applications.  The company, based in
Los Gatos, Calif., specializes in software products used for fast, accurate,
and confident business decision-making on large client/server databases.

    Information about Red Brick is available on the World Wide Web at
http://www.redbrick.com.  News releases and corporate background information
may also be retrieved by fax.  For an index of available materials, please
call (800) 758-5804, and enter PIN #105756.

    Red Brick and logo is a registered trademark, and Red Brick and The Data
Warehouse Company are trademarks of Red Brick Systems, Inc.  All other
trademarks and registered trademarks are the property of their respective
holders.

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