Red Brick's Specialized Data Warehouse RDBMS Joins Acxiom's Extensive
            Demographic, Socio-Economic and Lifestyle Information

    LOS GATOS, Calif., Sept. 17 /PRNewswire/ -- Red Brick(TM) Systems,
Inc. (Nasdaq: REDB), The Data Warehouse Company(TM), and Acxiom(R) Corporation
today announced an agreement to combine Acxiom's consumer-based data
warehousing and decision support capabilities with Red Brick's data warehouse
relational database (RDBMS).
    The result is a solution that can enable decision makers in many
industries to access, analyze and utilize Acxiom's extensive demographic,
socio-economic and lifestyle information to make better customer-focused
decisions.  The Red Brick/Acxiom relationship also will provide companies with
an open data warehousing and decision support strategy that minimizes capital
investment, reduces implementation time and creates a migration strategy to an
in-house solution.
    Acxiom builds and manages all aspects of data warehouses and DSS
applications for large consumer-based Fortune 1000 companies in
telecommunications, finance, insurance, retail and publishing.  Red Brick
is a leading provider of RDBMS products and service for data warehouse
applications.
    "Acxiom is a recognized pioneer in data warehousing and decision support
services, while Red Brick is an acknowledged pioneer in data warehouse RDBMS
technology," said Peter Grey, manager of worldwide channels for Red Brick.
"The obvious, natural advantages of the combination of our expertise and
offerings present a powerful and compelling solution for any company seeking a
competitive edge."
    "The inclusion of Acxiom's extensive demographic, socio-economic and
lifestyle data with Red Brick's RDBMS technology further enriches the DSS
analytical capabilities that help companies better understand the customer
characteristics affecting their business," said David Wilson, business
executive for Acxiom's Channels Business Unit.  "Red Brick's specialized data
warehouse RDBMS is the right technology to take full advantage of the richness
and currency of the oceans of data we provide."
    In addition to external consumer demographic, socio-economic and lifestyle
data, Acxiom will complement Red Brick's technology with data integration and
enhancement services.  As part of the data warehouse development process,
Acxiom will provide National Change of Address (NCOA), address
standardization, delivery sequence file coding, deduplication processing and
appending of external data from Acxiom's InfoBase(TM) consumer database.
    "Acxiom's Decision Support Integration Lab evaluated the Red Brick
relational data warehouse products on various hardware platforms.  This
certification process has enabled us to dramatically reduce the implementation
time requirements to build a data warehouse for our customers," added Wilson.

    About Acxiom Corporation
    Acxiom provides a wide spectrum of data products, data integration
services, mailing list processing services, as well as data warehousing and
decision support services to major firms in the United States and United
Kingdom.  Founded in 1969, Acxiom is headquartered in Conway, Arkansas,
with operations throughout the United States and the United Kingdom.

    About Red Brick Systems, Inc.
    Red Brick Systems, Inc. is a leading provider of relational database
products and service for data warehouse applications.  The company, based in
Los Gatos, Calif., specializes in software products used for fast, accurate,
and confident business decision-making on large client/server databases.

    Information about Red Brick is available on the World Wide Web at
http://www.redbrick.com.  News releases and corporate background information
may also be retrieved by fax.  For an index of available materials, please
call (800) 758-5804, and enter PIN #105756.

    For toll-free information about Acxiom Corporation, please call (800)
922-9466.  Acxiom's Web page is http://www.acxiom.com.

    Red Brick and logo is a registered trademark, and Red Brick and The Data
Warehouse Company are trademarks of Red Brick Systems, Inc.  All other
trademarks and registered trademarks are the property of their respective
holders.

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