RICHMOND, Va., Sept. 30 /PRNewswire/ -- James River Corporation (NYSE: JR)
announced today that Gary Kurlancheek, 42, has been named as vice president,
market research.  He will be responsible for all market research activities in
North America and Europe.  Previously, this position had been vacant.
    Prior to joining James River, Mr. Kurlancheek held a number of market
research management positions in the consumer products industry.  Most
recently, he was responsible for the market research for several key brands
including Old El Paso and Progresso of The Pillsbury Company in Minneapolis,
Minn.  From 1991 to 1995, he served as vice president, market research, at Pet
Inc.
    Mr. Kurlancheek began his career at General Mills where he progressed
through several management positions to become head of market research for the
Red Lobster Restaurant Division in 1989.
    "Improved understanding of consumer needs, and their perception of our
brands and products, is an essential ingredient in our efforts to strengthen
our marketing and sales programs in all businesses," said Miles L. Marsh,
chairman and chief executive officer of James River.  "Gary will take an
active role in evaluating tactical and strategic opportunities for our brands,
defining market research projects, and designing new product development
processes."
    Mr. Kurlancheek is a native of Wilkes-Barre, Pa.  He holds a bachelor's of
arts degree from Oberlin College, and a master's of business administration
from Carnegie Mellon University.
    James River Corporation, headquartered in Richmond, Va., is a leading
marketer and manufacturer of consumer products, packaging, and business,
printing and converting papers.  In North America, the company markets
diversified brands such as Quilted Northern bathroom tissue, Brawny paper
towels, Dixie paper cups and plates; Pacesetter paperboard, Quilt-Rap sandwich
wrap and Qwik Wave microwave packaging; Eureka! recycled copy paper and Word
Pro copy paper.  In addition, the company produces a number of popular
European brands such as Lotus towel and tissue products.  James River's
current annual sales rate is approximately $5.5 billion.
    Today's news release, along with past releases from James River, is
available by fax, at no charge, by calling PR Newswire's Company On Call at
800-758-5804, ext. 457350.  You may access James River's corporate-wide site
at Internet address http://www.jamesrivercorp.com.

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