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Palmer Wireless Records Strong Growth In Third Quarter

                       55% Increase in Service Revenue
                     55% Increase in Operating Cash Flow
                         71% Increase in Subscribers

    FT. MYERS, Fla., Oct. 10 /PRNewswire/ -- Palmer Wireless, Inc.
(Nasdaq: PWIR) today reported that strong growth in its subscribers, coupled
with continued improvements in operating efficiencies, resulted in record
revenue, operating cash flow and cash flow margins for the quarter ended
September 30, 1996.  Company highlights, which are in millions of dollars,
except for per share data, are as follows:

                      Palmer Wireless Company Highlights
                                 (Unaudited)

                       Three Months Ended            Nine Months Ended
                          September 30,               September 30,
                        1996       1995       %      1996          1995      %
    Service Revenue    $37.5      $24.2   54.8%    $107.7         $68.4  57.4%
    Operating
      Cash flow**       18.3       11.8   55.0%      49.9          30.1  65.7%
    Margin %            48.8%      48.7%             46.4%         44.0%
    Average Monthly
       Revenue Per    $49.70     $55.39  -10.3%    $51.28        $57.24 -10.4%
    Total
      Subscribers    261,625    152,957   71.0%   261,625       152,957  71.0%
    Per Share Information:
    Average Shares
      Outstanding 28,580,278 23,536,531        25,492,054    21,896,502
    Operating Cash
      Flow Per Share    $.64       $.50             $1.96         $1.38
    Net Income (Loss)
      Per Share         $.10       $.12              $.19          $.02

    ** Defined as operating income before depreciation and amortization "We
are very pleased to report record results for the third quarter which place
us squarely on target to meet  our financial and operating objectives for the
full year," said Palmer Wireless  President and Chief Executive Officer
William J. Ryan.  "Our subscriber growth was 71% higher versus a 62%  growth
rate between the same periods in 1994 and 1995.  Our results are consistent
with the growth we have enjoyed in previous
quarters."
    "Meanwhile, we remain focused on upgrading the markets we have acquired
during the past year," Mr. Ryan continued.  "While we have made significant
progress in integrating these properties, the rate of improvement in these
underdeveloped markets has been slower than expected.  However, with
approximately 1.2 million potential subscribers, these properties have great
potential for future growth.  We are continuing to improve the coverage in
these markets, as well as to increase our customer service and marketing
activities.  We remain committed to bringing these markets up to Palmer
standards as soon as possible."
    Palmer Wireless added 12,853 internal net subscribers during the third
quarter, a 16.7% increase from the same period last year.  During the quarter
Palmer added another net 5,099 subscribers from its acquisition of the Georgia
6 RSA.  Total cellular subscribers increased to 261,625 at September 30, 1996,
71.0% higher than a year earlier.
    The Company's churn rate increased slightly to 1.9% in the third quarter,
from 1.8% during the same period last year.  Year to date, Palmer's churn rate
is 1.7% which is consistent with the prior year.
    Palmer completed the third quarter at an average market penetration rate
of 6.9%, up from 5.9% in the third quarter of 1995.  This improvement in
penetration would have been even larger except for Palmer's acquisition of the
Savannah and Augusta, Georgia cellular markets ("the GTE Acquisition") on
December 1, 1995 and the recently completed Georgia 1 RSA and Georgia 6 RSA
acquisitions.  These properties were underdeveloped and have not yet been
fully integrated into Palmer's method of operation.  Excluding these
properties, Palmer's penetration would have been 8.3% at September 30, 1996.
    Service revenue rose 54.8% in the third quarter of 1996 to a record $37.5
million, up from $24.2 million generated during the third quarter of last
year.  Average monthly service revenue per subscriber declined 10.3% from
$55.39 in the third quarter of 1995 to $49.70 in the third quarter of 1996.
Generally, declines in revenue per subscriber are normal in this industry.
This is primarily because new customers tend to use less airtime than
established subscribers. Consequently, growth in service revenue generally
does not increase proportionately with the increase in subscribers.
    However, this quarter's large decline also reflects several revised
roaming agreements the Company entered into with some of its neighboring
carriers during the first and second quarters of 1996.  These agreements
provide for reciprocal lower roaming rates per minute of use between Palmer
and these neighboring carriers.  This results in lower roaming revenue for the
Company, but also results in offsetting lower cost of service expenses when
Palmer's subscribers are roaming on these neighboring systems.  Excluding the
effects of roaming revenue, average monthly revenue per subscriber declined
approximately 7.7% from the third quarter of 1995.
    Total operating and administrative expenses, excluding depreciation and
amortization, increased 53.6% to $13.8 million in the third quarter of 1996
from $9.0 million in the third quarter of 1995.  Sales and marketing costs
(including installation costs and net phone subsidies) increased 56.8% to $5.3
million in the third quarter from $3.4 million in the third quarter of 1995.
    Palmer's cost to add a gross subscriber (including net phone subsidies)
increased to $194 during the third quarter of 1996, as compared to $178 during
the same quarter last year.   Increased fixed marketing costs associated with
the recently acquired Augusta, Savannah, Georgia 1 RSA and Georgia 6 RSA
markets is the primary reason for the increase in the cost to add a
subscriber.  Management believes that Palmer's cost to add a subscriber is
still well below the industry average.
    Operating cash flow rose to a record $18.3 million for the quarter. This
result was 55.0% higher than the $11.8 million earned in the third quarter of
last year.  Operating cash flow margins increased in the third quarter to a
record 48.8% of service revenues versus 48.7% for the same quarter last year,
reflecting increased operating efficiency, as well as improved roaming
agreements with neighboring cellular service providers.
    Net income for the nine month period ending September 30, 1996 was $4.7
million or $.19 per share, as compared to $.5 million or $.02 per share for
the same period last year.
    Palmer Wireless, headquartered in Ft. Myers, Florida, owns and operates 17
non-wireline cellular telephone systems in Florida, Alabama, Georgia, and
South Carolina covering a total estimated population of 3.8 million with over
250,000 subscribers.  All of the Company's systems are North American Cellular
Network (NACN) and Cellular One Affiliates.  The Company trades on the Nasdaq
Stock Market under the symbol: PWIR.

                       Palmer Wireless and Subsidiaries
                       Summary of Operating Statistics

                                               Three Months Ended
                                                 September 30,
                                                                 %
                                           1995        1996    Growth
     Subscriber Statistics
     Net Subscriber Additions             11,013     12,853    16.7%
     Ending Subscriber Base              152,957    261,625    71.0%
     Estimated Gross Population (A)    2,585,818  3,778,248
     Penetration %                           5.9%       6.9%
     Monthly Churn Rate                      1.8%       1.9%
     Cost to Add a Gross Subscriber
      (Including Phone Loss)                $178       $194
     Cost to Add a Net Subscriber
      (Including Phone Loss)                $309       $416

     Revenue Statistics
     Local Service Revenue (B)            20,204     32,185    59.3%
     Roaming Revenue                       4,001      5,274    31.8%
     Total Service Revenue                24,206     37,459    54.8%

     Local Revenue Per Subscriber (C)     $46.24     $42.70    -7.7%
     Total Service Revenue Per
      Subscriber (C)                      $55.39     $49.70   -10.3%

     Profitability Statistics ($ in 000's)
     Operating Cash Flow Before Sales,
      Marketing
       Installation, Phone Loss          $15,190    $23,610    55.4%
        % Margin - Total Revenues           58.3%      59.7%
        % Margin - Service Revenues         62.8%      63.0%

     Operating Cash Flow (EBITDA)        $11,786    $18,272    55.0%
        % Margin - Total Revenues           45.2%      46.2%
        % Margin - Service Revenues         48.7%      48.8%
     Operating Income                     $8,152     11,977    46.9%
     Net Income                           $2,801     $2,976     6.2%

     Per Share Information
     Weighted Shares Outstanding
      (in 000's)                          23,537     28,580

     Operating Cash Flow Per Share         $0.50      $0.64
     Operating Income Per Share            $0.35      $0.42
     Net Income (Loss) Per Share           $0.12      $0.10

                                               Nine Months Ended
                                                 September 30,
                                                                 %
                                           1995        1996    Growth
     Subscriber Statistics
     Net Subscriber Additions             35,733     43,141    20.7%
     Ending Subscriber Base              152,957    261,625    71.0%
     Estimated Gross Population (A)    2,585,818  3,778,248
     Penetration %                           5.9%       6.9%
     Monthly Churn Rate                      1.7%       1.7%
     Cost to Add a Gross Subscriber
      (Including Phone Loss)                $196       $209
     Cost to Add a Net Subscriber
      (Including Phone Loss)                $310       $387

     Revenue Statistics
     Local Service Revenue (B)            56,462     92,496    63.8%
     Roaming Revenue                      11,954     15,168    26.9%
     Total Service Revenue                68,416    107,664    57.4%

     Local Revenue Per Subscriber (C)     $47.24     $44.06    -6.7%
     Total Service Revenue Per
      Subscriber (C)                      $57.24     $51.28   -10.4%

     Profitability Statistics ($ in 000's)
     Operating Cash Flow Before Sales,
      Marketing
       Installation, Phone Loss          $41,231    $66,645    61.6%
        % Margin - Total Revenues           55.4%      58.5%
        % Margin - Service Revenues         60.3%      61.9%

     Operating Cash Flow (EBITDA)        $30,137    $49,939    55.7%
        % Margin - Total Revenues           40.5%      43.8%
        % Margin - Service Revenues         44.0%      46.4%

     Operating Income                    $19,917    $31,772    59.5%
     Net Income                           $  464(D)  $4,736   920.7%

     Per Share Information
     Weighted Shares Outstanding
      (in 000's)                          21,897     25,492

     Operating Cash Flow Per Share         $1.38      $1.96
     Operating Income Per Share            $0.91      $1.25
     Net Income (Loss) Per Share           $0.02(D)   $0.19

    Notes To Operating Summary
    (A) Based upon year end estimates from the CACI Eight edition Sourcebook
    (B) Local Service Revenue equals Access, Airtime, Toll, feature,
Connection, Disconnection and other Revenues.
    (C) Denominator based upon adding BOM subs for each period and dividing by
number of periods reported
    (D) 1995 includes a Non-recurring charge of $2.7 million related to the
establishment of deferred taxes.


                    PALMER WIRELESS, INC. AND SUBSIDIARIES
               Condensed Consolidated Statements of Cash Flows
                               ($ in thousands)
                                  Unaudited)

                                                     For The Nine Months Ended
                                                             September 30,
                                                     1995                 1996
    Cash flows from operating activities:
    Net income                                 $      464           $    4,736
    Adjustments to reconcile net income
       to net cash provided by operating
        activities:
    Depreciation and amortization                  10,220               18,167
    Minority interest share of income                 701                1,562
    Deferred income taxes                           2,650                  809
    Loss on disposal of property                      564                   59
    Interest deferred and added to long-term debt     431                  355
    Payment of deferred interest                      --                -1,080
    Increase in trade accounts receivable          -1,852                 -337
    Decrease (increase) in inventory                4,436                 -553
    Decrease in accounts payable
       and accrued expenses                        -3,835               -3,789
    Change in other accounts                        1,803                1,991
    Total adjustments                          $   15,118           $   17,184
    Net cash provided by operating activities  $   15,582           $   21,920

    Cash flows from investing activities:
    Capital expenditures                          -22,093              -30,174
    Proceeds from sales of property and equipment      31                    4
    Purchase of cellular systems                      --               -67,580
    Collection of purchase price adjustment           --                 2,452
    Purchases of minority interests                  -783               -1,854
    Deposits for PCS auction                          --                -5,132
    Increase in other intangible assets            -1,851                 -522
    Net cash used in investing activities      $  -24,696           $ -102,806

    Cash flows from financing activities:
    Advances to Palmer Communications
    Incorporated, net                              -1,643                 --
    Increase in notes payable                         --                 2,964
    Repayment of long-term debt                   -65,075             -108,319
    Proceeds from long-term debt                    8,000               91,000
    Public offering proceeds, net                  71,144               94,200
    Employee and non-employee
       director stock purchase plans                  --                   290
    Exercise of stock options                         --                    95
    Net cash provided by financing activities  $   12,426           $   80,230
    Net increase (decrease) in cash
       and cash equivalents                        $3,312           $     -656
    Cash and cash equivalents
       at the beginning of period                   2,998                3,436
    Cash and cash equivalents
       at the end of period                    $    6,310           $    2,780
    Supplemental disclosure of cash flow information:
    Cash paid for interest                     $   13,936           $   21,312



                    PALMER WIRELESS, INC. AND SUBSIDIARIES
          Condensed Consolidated Statements of Stockholders' Equity
                               ($ in thousands)
                                 (Unaudited)

                                    Common Stock          Common Stock
                                       Class A              Class B
                                   Shares   Amount      Shares    Amount

    Balances at
    December 31, 1994             706,422     $7    17,293,578      173
    Partnership loss before
       business combination           --      --         --          --
    Public offering, net of issuance
       costs of $8,114          5,369,350     54         --          --
    Exercise of stock options      20,000     --         --          --
    Net income                        --      --         --          --
    Balances at
       December 31, 1995        6,095,772    $61    17,293,578     $173
    Public offering, net of issuance
       costs of $5,800 (Note 3) 5,000,000     50         --          --
    Exercise of stock options       6,666     --         --          --
    Employee and non-employee director
       stock purchase plans        17,168     --         --          --
    Net income                        --      --         --          --
       Balances at
      September 30, 1996       11,119,606   $111    17,293,578     $173


                    PALMER WIRELESS, INC. AND SUBSIDIARIES
          Condensed Consolidated Statements of Stockholders' Equity
                               ($ in thousands)
                                 (Unaudited)

                                                     (Accumulated
                                  Additional        deficit)        Total
                                  paid-in          retained      stockholders'
                                  capital          earnings        equity
    Balances at
       December 31, 1994            1,902          $ (167)           $4,915
    Partnership loss before
       business combination        (1,066)            --             (1,066)
    Public offering,
      net of issuance
       costs of $8,114             68,345             --             68,399
    Exercise of stock options         285             --                285
    Net income                        --            2,020             2,020
    Balances at
       December 31, 1995           72,466          $1,853          $74,553
    Public offering, net of issuance
       costs of $5,800 (Note 3)    94,150             --            94,200
    Exercise of stock options          95             --                95
    Employee and non-employee director
       stock purchase plans           290             --               290
    Net income                        --            4,736            4,736
    Balances at
      September 30, 1996         $167,001          $6,589         $173,874


                    PALMER WIRELESS, INC. AND SUBSIDIARIES
                    Condensed Consolidated Balance Sheets
                               ($ in thousands)
                                 (Unaudited)

                                 December 31,                  September 30,
                                      1995                          1996

    Assets
    Current assets:
    Cash and cash equivalents      $ 3,436                       $ 2,780
    Trade accounts receivable,
      net of  allowance for
       doubtful accounts            17,347                        18,258
    Receivable from other
       cellular carriers             3,936                           648
    Deferred income taxes              821                           980
    Prepaid expenses and deposits    1,111                         7,259
    Inventory                        2,434                         3,064
    Total current assets            29,085                        32,989

    Net property, plant
       and equipment               100,936                       124,375
    Licenses, net
      of amortization              321,053                       377,379
    Other intangible assets,
        net of amortization         11,797                        10,603
    Total                        $ 462,871                     $ 545,346

    Liabilities and Equity
    Current liabilities:
    Notes payable                 $  --                          $ 2,964
    Current installments of
      long-term debt                 7,441                         4,397
    Accounts payable                10,795                         7,319
    Accrued expenses                 8,833                         8,961
    Other liabilities                3,451                         3,175
    Total current liabilities       30,520                        26,816

    Long-term debt, excluding
       current installments        343,000                       328,000
    Deferred income taxes            9,636                        10,603
    Minority interests               5,162                         6,053
    Total liabilities              388,318                       371,472

    Stockholders' equity            74,553                       173,874

    Total                        $ 462,871                     $ 545,346

    Note: The balance sheet at December 31, 1995 has been derived from the
audited financial statements at that date but does not include all of the
information and footnotes required by generally accepted accounting principles
for complete financial statements.


                    PALMER WIRELESS, INC. AND SUBSIDIARIES
               Condensed Consolidated Statements of Operations
                  ($ in thousands, except per share amounts)
                                 (Unaudited)

                          For The Three Months            For The Nine Months
                           Ended September 30,            Ended September 30,
                           1995          1996              1995          1996
    Revenue:
    Service             $ 24,206      $ 37,459          $ 68,416     $ 107,664
    Equipment sales and
       installation        1,849         2,110             5,944         6,349

    Total revenue         26,055        39,569            74,360       114,013

    Operating expenses:
    Engineering, technical
       and other direct    4,293         5,558            12,822        17,961
    Cost of equipment      2,949         3,874             9,617        12,271
    Selling, general
       and admin.          7,027        11,865            21,784        33,842
    Depreciation
       and amortization    3,634         6,295            10,220        18,167
    Total operating
       expenses           17,903        27,592            54,443        82,241

    Operating income       8,152        11,977            19,917        31,772
    Other income (expense):
    Interest expense, net -4,820        -7,649           -15,532       -23,654
    Other expense, net      -222          -183              -570          -242
    Total other expense   -5,042        -7,832           -16,102       -23,896

    Income before minority interest
      share of income
       and income taxes    3,110         4,145             3,815         7,876
    Minority interest
       share of income      -309          -539              -701        -1,562
    Income before
       income taxes        2,801         3,606             3,114         6,314
    Income taxes            --            -630            -2,650        -1,578
    Net income           $ 2,801       $ 2,976             $ 464       $ 4,736

    Net income per share
       of common stock    $ 0.12        $ 0.10            $ 0.02        $ 0.19
    Average shares
       outstanding    23,536,531    28,580,278        21,896,502    25,492,054


SOURCE Palmer Wireless, Inc.




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CONTACT:
Wayne Wisehart or Jeff Green of Palmer
Wireless, Inc., 941- 433-8226; or Chris Plunkett or Diana
Brainerd of Brainerd Communicators, Inc., 212-986-6667