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PCA International, Inc. Announces Third Quarter Results

    MATTHEWS, N.C., Nov. 25 /PRNewswire/ -- PCA International, Inc.
(Nasdaq-NNM: PCAI) today reported in a separate release that PCA has entered
into a nonbinding letter of intent providing for the acquisition by PCA of
American Studios, Inc., (Nasdaq: AMST) for $2.50 per share in cash subject to
the approval by the Board of Directors of both companies.
   For the third quarter ended October 27, 1996, PCA today reported net income
of $641,112, or $.08 per share as compared to net income of $1.7 million, or
$.21 per share in the year-ago third quarter.  Sales during this year's third
quarter increased by .5% to $37.1 million.
    For the nine months ended October 27, 1996, net income was $2.0 million,
or $.25 per share versus $2.7 million, or $.33 per share in the comparable
period of the prior year.  Sales for the nine months were $104.3 million, a 6%
increase as compared to the prior year.
    The Company attributed the decline in net income during the third quarter
to three factors; the start-up expenses and operating losses incurred to
support the Company's aggressive diversification programs in PETsMART and Wal-
Mart; the Company's Super Kmart studio enlargement and relocation program; and
to a decline in customers photographed in the quarter in the Company's U.S.
Kmart studios.
    In the third quarter, the Company opened 32 new PETsMART studios in the
United States and 26 new Wal-Mart studios in the United States and Canada.
Also in the third quarter, the Company relocated 45 Super Kmart studios to
high traffic store front locations and expanded the studios to accommodate two
camera rooms and a larger reception area.  The expenses incurred to support
these openings and conversions, as well as the operating losses generated by
these new businesses, negatively impacted this year's third quarter by
$.07 a share.

    PCA International, Inc., 3rd Quarter Results

    The balance in the short fall in earnings resulted from an unanticipated
decline in the number of customers photographed during the quarter in the U.S.
Kmart studios.  While the company cannot be certain with regard to the reasons
for the third quarter customer shortfall, the Company attributes the decline
to an overall third quarter softness in the retail portrait industry and
changing customer seasonal portrait patterns as a result of the greater
availability of permanent studios compared to traveling portrait promotions.
    Subsequent to the third quarter and during the first four weeks of the
fourth quarter, the number of customers photographed in the U.S. Kmart
studios, as compared to the Company's expectations has improved significantly
and is slightly higher than the number of customers photographed in the
comparable four-week period of the prior year.
    PCA International, Inc., provides professional portrait services in 1,574
permanent studios in the United States, Canada, and Puerto Rico.  PCA
presently operates 1,375 studios in Kmart stores in the United States and
Puerto Rico; 85 studios in Wal-Mart stores in the United States, Canada, and
Puerto Rico; and 114 studios in PETsMART stores in the United States and
Canada.

                PCA INTERNATIONAL, INC., AND SUBSIDIARIES
                     CONSOLIDATED STATEMENTS OF INCOME
                                (Unaudited)

                           Three Months Ended           Nine Months Ended
                       October 27,   October 29,    October 27,    October 29,
                          1996          1995            1996          1995

    SALES              $37,093,025  $36,890,845    $104,297,847    $98,129,089

    COSTS AND EXPENSES:
     Advertising and
      promotional costs  4,799,759    4,194,123      11,864,291     11,127,541
     Costs of photographic
      sales             13,005,884   12,536,703      36,256,693     33,463,609
     Store commissions and
      selling costs     12,121,559   11,452,713      34,434,883     31,214,335
     General and administrative
      expenses           6,054,604    5,690,289      18,219,525     17,235,289
      Total costs and
       expenses         35,981,806   33,873,828     100,775,392     93,040,774

    INCOME FROM
     OPERATIONS          1,111,219    3,017,017       3,522,455      5,088,315

     Interest expense, net  48,178      178,188          83,485        443,733

    INCOME BEFORE INCOME
     TAXES               1,063,041    2,838,829       3,438,970      4,644,582

    INCOME TAX PROVISION   421,929    1,161,360       1,426,783      1,917,610

    NET INCOME            $641,112   $1,677,469      $2,012,187     $2,726,972

    WEIGHTED AVERAGE NUMBER OF COMMON SHARES:

     Primary             8,131,921    8,030,550       8,019,678      8,149,227
     Fully Diluted       8,132,376    8,030,710       8,147,005      8,236,618

    PRIMARY AND FULLY DILUTED EARNINGS PER
     COMMON SHARE:

      Net Income             $0.08        $0.21           $0.25          $0.33

    CASH DIVIDENDS PER COMMON
     SHARE                   $0.07        $0.07           $0.21          $0.21

    See Condensed Notes to Consolidated Financial Statements.


                  CONDENSED CONSOLIDATED BALANCE SHEETS
                               (Unaudited)

                                      October 27,      January 28,
    ASSETS:                               1996             1996
    Current Assets:
     Cash and cash equivalents            $234,293       $3,914,513
     Other current assets               21,533,520       13,189,367

     Total Current Assets               21,767,813       17,103,880

    Net Property and Equipment          47,175,686       42,752,368

    Other Assets                         1,524,959           28,228

     TOTAL ASSETS                      $70,468,458      $59,884,476

    LIABILITIES AND SHAREHOLDERS' EQUITY:

    Current Liabilities:
     Short-term borrowings              $7,470,964      $        -
     Accounts payable-trade             12,515,112       9,178,213
     Other current liabilities          10,833,037      11,803,489

       Total Current Liabilities        30,819,113      20,981,702

    Deferred Income Taxes                5,178,245       4,562,570

    Other Liabilities                    2,773,508       3,105,595

    Shareholders' Equity                31,697,592      31,234,609

     TOTAL LIABILITIES AND
       SHAREHOLDERS' EQUITY            $70,468,458     $59,884,476


SOURCE PCA International, Inc.




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CONTACT:
Bruce Fisher, Senior Vice President, Chief
Financial Officer, PCA International, Inc., 704-847-8011, Ext.
2404