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Palmer Wireless Completes Record Year

                     59% Increase in Operating Cash Flow
                       52% Increase in Service Revenue
                         32% Increase in Subscribers

    FT. MYERS, Fla., Jan. 30 /PRNewswire/ -- Palmer Wireless, Inc.
(Nasdaq: PWIR) today reported that despite increased competitive pricing of
cellular services within the Company's markets, fourth quarter growth in
service revenue, coupled with 18,191 net subscriber additions, propelled the
Company to an all-time high of $66.2 million in operating cash flow and
279,816 subscribers for the year ended December 31, 1996.  Company highlights
are as follows:


                      Palmer Wireless Company Highlights
                                 (Unaudited)

                              Three Months Ended           Full Year Ended
                               December 31,                  December 31,
                             1996    1995    %Change   1996   1995    %Change


    Service Revenue (Mil)    $39.3    $28.3   39.1%   $151.1      $96.7  56.3%
    Operating Cash Flow (Mil) 16.3     11.5   42.0%     66.2       41.6  59.2%

    Margin %                  41.5%    40.5%    --      43.8%      43.0%    --

    Average Monthly
     Revenue Per Sub.       $49.42    $55.37 -10.7%   $52.20     $56.68  -7.9%

    Net Subscriber
     additions**            18,191    23,890 -23.9%   61,332     59,623   2.9%

    Total Subscribers      279,816    211,985 32.0%  279,816    211,985  32.0%

    Per Share Information:
     Average Shares
      Outstanding       28,138,180 23,559,508  -- 26,132,455 22,326,613    --

    Operating Cash Flow
     Per Share                $.58       $.49          $2.53    $1.86
    Net Income (Loss)
     Per Share                $.00       $.02           $.18     $.04


    **Does not include subscribers acquired through acquisitions

    "We are pleased to have closed 1996 with record numbers for subscribers
and operating cash flow," said Palmer Wireless President and Chief Executive
Officer William J. Ryan.  "Despite increasing competitive pressures
experienced within our markets in the fourth quarter, the Company's strong
performance during the final weeks of the Christmas selling season resulted in
subscriber gains ahead of our reduced estimates.  Amid forecasts of slowing
growth in the cellular industry, we continue to see strong underlying demand
in our service areas, and we expect to continue to aggressively add new
subscribers in our markets."
    "During 1997, we will continue to focus on superior network coverage,
customer service and cost control, which are essential elements for a
successful cellular franchise.  During the coming year, Palmer will add
nearly 70 cell sites to its existing coverage network, extending portable
coverage across nearly 100% of our service areas.  At the same time, we will
continue to aggressively roll-out our digital service platform in order to
provide our customers with expanded PCS services and benefits such as caller-
ID, short message paging, and extended battery life.  These services,
coupled with our new PCS roaming agreement with AT&T will allow Palmer
customers to eventually utilize these features over a large national
footprint, while at the same time expanding Palmer's future revenue stream as
AT&T customers travel into Palmer markets."
    "The Company will also continue to benefit from our focused approach to
operations.  By concentrating our efforts in regional clustered service areas,
Palmer continues to achieve significant economies of scale, resulting in a
very efficient operating cost structure.  In fact, Palmer's $29 cash operating
cost per subscriber per month continues to be one of the lowest in the
industry."
    "Through expanded coverage, new service offerings and efficient
operations, we remain in an excellent position to meet the industry's
challenges by providing our customers with the greatest value at competitive
prices while still achieving excellent cash flow margins."
    Palmer added 18,191 net new subscribers during the fourth quarter.  For
the year the Company added 61,332 net internal subscribers, increasing the
Company's cellular subscriber base by 32% to 279,816.
    The Company's monthly churn rate increased during 1996 to 1.84% from the
1.63% rate experienced in 1995.  This increase is primarily due to increased
rate discounting and promotions targeted at existing cellular customers as
competitors have moved to add subscribers and gain market share in advance of
the introduction of PCS.  Despite this increase, management believes that this
churn rate is still well below the industry average.
    Service revenue increased to a record $39.3 million for the fourth quarter
of 1996, a 39.1% increase over the $28.3 million generated during the fourth
quarter of 1995.  Annual service revenue rose 56.3% to a record $151.1 million
in 1996, as compared to $96.7 million for 1995.
    Average monthly service revenue per subscriber declined 10.7% from $55.37
in the fourth quarter of 1995 to $49.42 in the fourth quarter of 1996.  For
the year, average monthly service revenue per subscriber declined 7.9% from
$56.68 in 1995 to $52.20 for 1996.  Generally, declines in revenue per
subscriber are normal in this industry.  This is primarily because new
customers tend to use less airtime than established subscribers. Consequently,
growth in service revenue generally does not increase proportionately with the
increase in subscribers.
    However, this year's large decline also reflects several revised roaming
agreements the Company entered into with some of its neighboring carriers
during the first and second quarters of 1996.  These agreements provide for
reciprocal lower roaming rates per minute of use between Palmer and these
neighboring carriers.  This results in lower roaming revenue for the
Company, but also results in offsetting lower cost of service expenses when
Palmer's subscribers are roaming on these neighboring systems.  Excluding
the effects of roaming revenue, average monthly revenue per subscriber
declined approximately 3.7% from the year ended December 31, 1995.
    General and operating expenses, excluding depreciation and amortization,
increased 29.7% to $14.8 million in the fourth quarter of 1996 from
$11.4 million in the fourth quarter of 1995. For the full year ended December
31, 1996, Palmer's operating costs, excluding depreciation and amortization,
rose 55.4% to $60.0 million during 1996, versus the $38.6 million incurred in
1995.
    Sales and marketing costs, including loss on phone sales and installation
costs, rose 52.7% to $8.2 million in the fourth quarter of 1996 versus $5.4
million in the fourth quarter of 1995.  For the year as a whole, sales and
marketing costs, including loss on phone sales and installation costs,
increased 51.3% to $24.9 million from $16.5 million in 1995.
    Palmer's cost to add a gross subscriber increased to $232 for the fourth
quarter of 1996, as compared to $160 for the fourth quarter of 1995.  For the
full year, The Company's cost to add a gross subscriber was $216 versus $183
for 1995.  Increased phone subsidies, coupled with lower gross activations
being spread over Palmer's fixed marketing infrastructure are the primary
reasons for the increase in the cost to add a gross subscriber.  Management
believes, however, that Palmer's cost to add a subscriber is still
significantly below the industry average.
    Operating cash flow was $16.3 million for the fourth quarter
of 1996, 42.0% higher than the $11.5 million generated in the fourth quarter
of 1995.  Annual operating cash flow rose 59.2% to a record $66.2 million
during 1996, as compared to $41.6 million for 1995.  Operating cash flow
margins also increased in 1996 to 43.8% of service revenues versus 43.0%
of service revenues during 1995.  This increase reflects improved roaming
agreements with neighboring cellular service providers, as well as the
spreading of fixed operating costs over a larger subscriber base.
    The Company incurred a net loss of  $0.1 million during the fourth quarter
of 1996 versus net income of $0.5 million or $.02 per share in the same period
last year.  This decrease reflects a $0.7 million tax adjustment related to a
true up of the Company's effective income tax rate for prior periods.  For the
year ended December 31, 1996, the Company earned $4.7 million or $.18 per
share as compared to $1.0 million or $.04 per share during 1995.
    Palmer Wireless, headquartered in Ft. Myers, Florida, owns and operates 17
non-wireline cellular telephone systems in Florida, Alabama, Georgia, and
South Carolina covering a total estimated population of 3.8 million with over
280,000 subscribers.  All of the Company's systems are North American
Cellular Network (NACN) and Cellular One Affiliates.  The Company trades on
the Nasdaq Stock Market under the symbol: PWIR.
    "Safe Harbor" Statement under the Private Securities Litigation Reform Act
of 1995:  The statements made in this press release, other than historical
financial results are forward-looking in nature.  Palmer's actual results may
differ materially from those projected in this release.  Primary factors that
may effect these projections include, but are not limited to: changes in the
overall economy; the number and makeup of the competitors in each of
our markets; the introduction or lack of introduction of new technology; the
ability of Palmer  to secure sufficient locations to provide adequate coverage
within each of our markets; changes in law and/or regulatory policy;
agreements or lack of agreements with neighboring cellular, PCS, long distance
and/or local exchange carriers; and the mix of products and services offered
in our markets.  You should evaluate any statements in light of these
important factors.

                       PALMER WIRELESS AND SUBSIDIARIES
                       Summary of Operating Statistics

                                  Three Months Ended      Twelve Months Ended
                                     December 31,              December 31,

                                                  %                       %
                                1995    1996   Growth    1995    1996  Growth

    Subscriber Statistics

    Net Subscriber
     Additions                23,890   18,191  -23.9%   59,623   61,332   2.9%
    Ending Subscriber
      Base                   211,985  279,816   32.0%  211,985  279,816  32.0%

    Estimated Gross
     Population (A)        3,306,784 3,755,042   --  3,306,784 3,755,042    --
    Penetration %                6.4%      7.5%  --        6.4%      7.5%   --
    Monthly Churn Rate           1.6%      2.1%  --        1.6%      1.8%   --

    Cost to Add a Gross
     Subscriber (Including
     Phone Loss)                $160      $232   --       $183       $216   --
    Cost to Add a Net
     Subscriber (Including
     Phone Loss)                $226      $452   --       $276       $407   --

    Revenue Statistics
    ($ in 000's, except per
      subscriber information)
    Local Service
     Revenue (B)             $23,673   $34,367  45.2% .$80,135  $131,001 63.5%
    Roaming Revenue            4,597     4,949   7.7%   16,551    20,118 21.6%
    Total Service
     Revenue                 $28,270   $39,316  39.1%  $96,686  $151,119 56.3%

    Local Revenue Per
     Subscriber (C)           $46.37    $43.20  -6.8%   $46.98    $45.25 -3.7%
    Total Service Revenue Per
     Subscriber (C)           $55.37    $49.42  -10.7%  $56.68    $52.20 -7.9%


    Profitability Statistics
    ($ in 000's, except per subscriber information)

    Monthly Cash Operating
     Costs Per
     Subscriber (E)           $32.96    $28.99  -12.0%  $32.30   $29.34  -9.2%

    Operating Cash Flow Before
     Sales, Marketing
      Installation,
      Phone Loss             $16,839   $24,481   45.4% $58,070   $91,126 56.9%
     % Margin -
      Service Revenues          59.6%     62.3%    --     60.1%     60.3%  --

    Operating Cash Flow
     (EBITDA)                $11,449   $16,251   41.9% $41,586   $66,190 59.2%
     % Margin - Service
     Revenues                   40.5%     41.3%    --     43.0%     43.8%  --

    Operating Income          $6,665    $9,406   41.1   $26,582  $41,177 54.9%
    Net Income
     (Loss) (D)                 $490      $(54) -111.0%    $954   $4,682 90.8%

    Per Share Information

     Weighted Shares Outstanding
      (in 000's)              23,560    28,138     --    22,327   26,132   --

    Operating Cash Flow
     Per Share                 $0.49     $0.58     --     $1.86    $2.53   --
    Operating Income
     Per Share                 $0.28     $0.33     --     $1.19    $1.58   --
    Net Income (Loss)
     Per Share (D)             $0.02    $(0.00)    --     $0.04    $0.18   --

    Notes To Operating Summary
    (A)  Based upon year-end estimates from the CACI Ninth edition Sourcebook
    (B)  Local Service Revenue equals Access, Airtime, Toll, Feature,
         Connection, Disconnection and Other Revenues.
    (C)  Denominator based upon adding BOM subs for each period and dividing
         by number of periods reported
    (D)  1995 includes a non-recurring charge of $2.7 million related to the
         establishment of deferred taxes.
    (E)  Defined as Total Operating Expenses before depreciation and
         amortization (Including Phone Subsidy) divided by BOM subs for each
         period divided by the number of periods


                    PALMER WIRELESS, INC. AND SUBSIDIARIES
               Condensed Consolidated Statements of Operations
                  ($ in thousands, except per share amounts)
                                 (Unaudited)

                                For the quarter ended       For the year ended
                                     December 31               December 31
                                  1995         1996         1995        1996

    Revenue:
     Service                   $28,270       $39,316      $96,686    $151,119
     Equipment sales and
      Installation               2,276         2,275        8,220       8,624
    Total Revenue               30,546        41,591      104,906     159,743

    Operating expense:
     Engineering, technical
      and other direct           5,362         6,617       18,184      28,717
     Cost of Equipment           4,529         5,673       14,146      17,944
     Selling, general and
      administrative             9,206        13,050       30,990      46,892
    Total operating expenses
     before depreciation and
     amortization               19,097        25,340       63,320      93,553

    Operating income before
     depreciation and
     amortization               11,449        16,251       41,586      66,190

    Depreciation and
     amortization                4,784         6,846       15,004      25,013

    Operating income             6,665         9,405       26,582      41,177

    Other income(expense):
     Interest expense, net      (5,681)       (7,808)     (21,213)    (31,462)
     Other expense,net            (117)         (187)        (687)       (429)
    Total other expense         (5,798)       (7,995)     (21,900)    (31,891)
    Income before minority
     interest share of income
      and income taxes             867         1,410        4,682       9,286

    Minority interest share
     of income                    (377)         (318)      (1,078)     (1,880)

    Income before income taxes     490         1,092        3,604       7,406
    Income taxes                    --        (1,146)      (2,650)     (2,724)
     Net income(loss)             $490          $(54)        $954      $4,682
    Net income (loss) per share
     of common stock             $0.02         $(0.00)      $0.04       $0.18
    Average shares
     outstanding            23,559,508     28,138,180  22,326,613  26,132,455


                    PALMER WIRELESS, INC. AND SUBSIDIARIES
               Condensed Consolidated Statements of Cash Flows
                               ($ in thousands)
                                 (Unaudited)

                                         For the year ended December 31,
                                                1995             1996

    Cash flows from operating
     activities:

     Net income                                 $954               $4,682
     Adjustments to reconcile net
      income to net cash
      provided by operating activities:

        Depreciation and amortization         15,004               25,013
        Minority and interest share
         of income                             1,078                1,880
        Deferred income taxes                  2,650                1,855
        Loss on disposal of property             681                  129
        Interest deferred and
         added to long-term debt                 607                  355
        Payment of deferred interest              --               (1,080)
        Increase in trade accounts
         receivable                           (2,741)                (828)
        Decrease (increase) in
         inventory                             4,076               (2,595)
        Increase (decrease) in accounts
         payable and accrued expenses          3,433               (1,350)
        Change in other accounts               1,918                2,802
        Total adjustments                    $26,706              $26,181
          Net Cash provided by
           operating activities              $27,660              $30,863

    Cash flow from investing activities:

     Capital expenditures                    (36,564)             (41,445)
     Proceeds from sales of property
      and equipment                               38                    5
     Purchase of cellular systems           (158,397)             (68,639)
     Collection of purchase
      price adjustment                            --                2,452
     Purchases of minority interests          (1,543)              (1,854)
     Increase in other intangible
      assets and other assets                   (310)              (1,862)
        Net cash used in
         investing activities              $(196,776)           $(111,343)

    Cash flows from financing activities:

     Advances to Palmer Communications
      Incorporated, net                       (1,650)                --
     Increase in short term notes payable         --                1,366
     Repayment of long-term debt             (65,125)            (108,319)
     Proceeds from long-term debt            171,000              100,000
     Public offering proceeds, net            71,144               95,000
     Payment of debt issuance cost            (4,803)                  --
     Payment of deferred offering cost        (1,297)                (826)
     Employee and non-employee director
      stock purchase plans                        --                  290
     Repurchase of stock                          --               (8,864)
     Exercise of stock options                   285                   95
      Net cash provided by financing
       activities                           $169,554              $78,742
      Net increase (decrease) in cash
       and cash equivalents                     $438              $(1,738)

    Cash and cash equivalents at the
     beginning of period                      $2,998               $3,436
    Cash and cash equivalents at the
     end of period                            $3,436               $1,698

    Supplemental disclosure of cash
     flow information:

      Cash paid for taxes                        --                $1,591
      Cash paid for interest                 $18,435              $29,733


                    PALMER WIRELESS, INC. AND SUBSIDIARIES
                    Condensed Consolidated Balance Sheets
                               ($ in thousands)
                                 (unaudited)

                                            December 31,      December 31,
                                                1995              1996

                                    Assets

    Current assets:
    Cash and cash equivalents                  $3,436          $1,698
    Trade accounts receivable, net of
     allowance for doubtful accounts           17,347          18,784
    Receivable from other cellular carriers     3,936           1,706
    Deferred income taxes                         821             830
    Prepaid expenses and deposits               1,111           2,313
    Inventory                                   2,434           5,106
    Total current assets                       29,085          30,437
    Net property, plant and equipment         100,936         132,438
    Licenses, net of amortization             321,053         375,808
    Other intangible assets and other assets,
     net of amortization                       11,797          11,259
                                             $462,871         $54,942


                            Liabilities and Equity

    Current liabilities:
    Notes payable                              $ --           $1,366
    Current installments of long-term debt     7,441           5,296
    Accounts payable                          10,795          10,394
    Accrued expenses                           8,833           8,399
    Other liabilities                          3,451           4,686

    Total current liabilities                 30,520          30,141

    Long-term debt, excluding
     current installments                    343,000         337,000
    Deferred income taxes                      9,636          11,500
    Minority interests                         5,162           6,371

    Total liabilities                        388,318         385,012
    Stockholders' equity                      74,553         164,930
                                            $462,871        $549,942


SOURCE Palmer Wireless, Inc.




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CONTACT:
Wayne Wisehart or Jeff Green of Palmer
Wireless, Inc., 941-433-8226; or Diana Brainerd or Aaron Grazado
of Brainerd Communicators, Inc., 212-986-6667