NEW YORK, Jan. 31 /PRNewswire/ -- With the 21st Century quickly
approaching one of the world's largest cosmetic companies, Clinique, turned to
American women for their definition of "beauty" for the new millennium. Women
were asked to e-mail Clinique's Web site with their thoughts.
Surprisingly, most women regardless of age, shared the common ideal that a
"sense of confidence" will make women beautiful in the year 2000. Ironically,
apart from this commonality, the results revealed dramatic generational
differences among women.
Women in their teens said "inner beauty" and a person's "values" will make
her beautiful, while women in their twenties said beauty will be seen through
"ethnic diversity." Women in their 30's defined future beauty as a sense of
"agelessness" and women in their 40's said "uniqueness" will make women
beautiful. For women in their 50's, beauty will come from "self-acceptance"
and women in their 60's said having "energy and vitality" will be the key to
being beautiful.
Virtually none of the hundreds of submissions mentioned physical
attributes of beauty. The answers across the board were powerfully emotional
and proof that the long-leg, flat-stomach, tiny-nose, full-lip, long-eyelash
beauty of the past will not be at the top of the list of requirements for
beauty in the future. And that by the year 2000, beauty will appear as it
never has before.
The winning submission for each decade will be listed on Clinique's Web
site at http://www.clinique.com during the month of March.
SOURCE Clinique Laboratories, Inc.
back to top
CONTACT: Mimi Field, Public Relations of Clinique Laboratories, Inc., 212-572-4438
|