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Reno Air Launches QQuick Miles Frequent Flier Program

A QQuick Start Introductory Offer of 1,500 Free Miles and Instant Elite Status
             For Travelers at an Elite Status on Another Carrier

    RENO, Nev., July 15 /PRNewswire/ -- Reno Air, Inc. (Nasdaq: RENO)
(Pacific: RNO) today begins QQuick Miles, a new customer loyalty frequent
flier program.  QQuick Miles is a fast and easy way for frequent fliers or for
the passenger who travels once a year to earn free travel.
    Reno Air passengers who enroll in the program will receive an introductory
offer of 1,500 free bonus miles.  Frequent fliers enrolled in another
carrier's elite frequent flier program will receive "Instant Elite" status in
QQuick Miles until December 31, 1997.  These introductory offers get
passengers off to a QQuick start earning reward miles.
    Every passenger will earn a minimum of 500 QQuick Miles on every Reno Air
scheduled flight, or actual mileage for flights over 500 miles.  Passengers
can redeem miles for first class upgrades with 5,000 miles or free trips at
only 15,000 miles, making Reno Air's program the QQuickest way to earn free
travel.
    "We want to show our appreciation to our best customers who demonstrate
loyalty and product preference, and QQuick Miles is a competitive and
user-friendly way to earn awards fast," said Steve Sarner, Reno Air Vice
President of Sales and Marketing.  "We know our passengers want more when it
comes to air travel, and as the Better Low Fare Airline, we are prepared to
continue the Reno Air tradition of offering quality service and added
amenities at very affordable fares."
    We will also continue to offer mileage in the world's first frequent
traveler award program, American Airlines AAdvantage, when flying Reno Air
with the exception of Reno to Detroit and the Gulf Coast states.
    QQuick Miles Customer Service Center is staffed with senior airline
employees who are experienced and dedicated to serving customers.  To receive
QQuick Miles enrollment information contact the customer service center at
800-RENOAIR.


SOURCE Reno Air Inc.




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CONTACT:
Connie Huff, Corporate Communications of Reno
Air, 702-686-3874, or evening/weekend, 888-396-0817