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Palmer Wireless Reports Record Net Income for Second Quarter

                        21% Increase in Service Revenue
                      24% Increase in Operating Cash Flow
                          34% Increase In Subscribers

    FT. MYERS, Fla., July 28 /PRNewswire/ -- Palmer Wireless, Inc.
(Nasdaq: PWIR) today reported that continued strong second quarter growth in
subscribers, coupled with improved operating efficiencies and lowered
interconnection charges, resulted in significantly increased service revenue,
operating cash flow, and a record $2.5 million in net income for the quarter
ended June 30, 1997.  Company highlights, which are in millions of dollars,
except for per share data, are as follows:

                      Palmer Wireless Company Highlights
                                 (Unaudited)

                          Three Months Ended           Six Months Ended
                                June 30,                    June 30,

                           1997     1996     %          1997     1996       %


    Service Revenue       $45.9    $37.8    21.4%      $88.1     $72.7   56.3%
      (Millions)
    Operating Cash         21.3     17.3    23.6%       39.4      31.7   59.2%
      Flow (Millions)
      Margin %             46.4%    45.6%     --        44.7%     43.5%     --

    Average Monthly
      Revenue Per Sub.    $48.41   $54.35  -10.9%     $48.06     $54.05 -11.1%

    Net Subscriber
      Additions**         14,830   14,873   -0.3%     30,914     30,288   2.1%
    Total Subscribers    325,653  243,887   33.5%    325,653    243,887  33.5%

    Per Share
      Information:

    Average Shares    27,813,259  24,299,453        27,813,259  23,940,039
      Outstanding
    Operating Cash
      Flow Per Share        $.77      $.71             $1.42      $1.32
    Net Income (Loss)
      Per Share (Loss)      $.09      $.07              $.13       $.07

    **Does not include subscribers acquired through acquisitions
    "The Company continues to post strong quarterly results," said Palmer
Wireless President and Chief Executive Officer William J. Ryan.  "Despite the
increasing competitive environment, Palmer continues to enjoy solid
subscriber growth, improving cash flow margins and declining customer churn."
    Palmer Wireless added 14,830 internal net subscribers during the second
quarter.  Total cellular subscribers increased to 310,823 at March 31, 1997,
37% higher than a year earlier.  Palmer completed the second quarter at an
average market penetration rate of 8.3%, up from 6.9% in the second quarter of
1996.
    The Company's monthly churn rate declined to 1.7% in the second quarter,
from 1.8% during the same period last year, as the Company continued to
improve coverage and customer service efforts, particularly in the more
recently acquired markets.  Management believes that this rate is well below
the industry average.
    Service revenue rose 21.4% in the second quarter of 1997 to a record
$45.9 million, up from $37.8 million generated during the second quarter of
last year.  Average monthly service revenue per subscriber declined 10.9% from
$54.35 in the second quarter of 1996 to $48.41 in the second quarter of 1997.
Generally, declines in revenue per subscriber are normal in this industry.
This is primarily because new customers tend to use less airtime than
established subscribers. Consequently, growth in service revenue generally
does not increase proportionately with the increase in subscribers.  This
quarter's large decline also reflects more competitive rate plans introduced
into Palmer's markets.
    Total operating and administrative expenses, excluding depreciation and
amortization, increased 17.7% to $17.3 million in the second quarter of 1997
from $14.7 million in the second quarter of 1996.  Sales and marketing costs
(including installation costs and net phone subsidies) increased 23.7% to
$7.3 million in the second quarter from $5.9 million in the second quarter of
1996.
    Palmer's cost to add a gross subscriber (including net phone subsidies)
increased to $233 during the second quarter, versus $216 during the same
quarter last year.   Larger phone subsidies and marketing promotions are the
primary reasons for this rise.  Despite the increase, management believes that
Palmer's cost to add a subscriber is still significantly below the industry
average.
    Total cash operating costs (including phone subsidy) per subscriber per
month declined 12.3% from $29.56 in the second quarter of 1996 to $25.93 in
the second quarter of 1997, and more than offset the decline in revenue per
subscriber.   Management believes that this monthly cost per subscriber
continues to be among the lowest in the industry.
    Operating cash flow rose to a record $21.3 million for the quarter.  This
result was 23.6% higher than the $17.3 million earned in the second quarter of
last year.  Operating cash flow also improved to 46.4% of service revenues in
the second quarter from 45.6% for the same quarter last year, reflecting
increased operating efficiency as well as lower interconnection charges.
    Net income for the quarter was a record $2.5 million or $.09 per share, as
compared to $1.7 million or $.07 per share for the same period last year.
    On May 23, 1997, Palmer announced that it had reached a definitive
agreement to be acquired by Price Communications Corporation (AMEX: PR). The
agreement is subject to both FCC and regulatory approval.
    On July 21, an informal comment questioning the transaction was filed with
the FCC.  The Company's counsel strongly believes that the arguments raised in
the filing are without merit and management still anticipates closing the
transaction during the fourth quarter of this year.
    Palmer Wireless, headquartered in Ft. Myers, Florida, owns and operates 18
non-wireline cellular telephone systems in Florida, Alabama, Georgia, and
South Carolina covering a total estimated population of 3.9 million with over
325,000 subscribers.  All of the Company's systems are North American Cellular
Network (NACN) and Cellular One Affiliates.  The Company trades on the NASDAQ
Stock Market under the symbol: PWIR.
    "Safe Harbor" Statement under the Private Securities Litigation Reform Act
of 1995:
    The statements made in this press release, other than historical financial
results are forward-looking in nature.  Palmer's actual results may differ
materially from those projected in this release.  Primary factors that may
effect these projections include, but are not limited to: changes in the
overall economy; the number and makeup of the competitors in each of our
markets; the introduction or lack of introduction of new technology; the
ability of Palmer  to secure sufficient locations to provide adequate coverage
within each of our markets; changes in law and/or regulatory policy;
agreements or lack of agreements with neighboring cellular, PCS, long distance
and/or local exchange carriers; and the mix of products and services offered
in our markets.  You should evaluate any statements in light of these
important factors.


                       Palmer Wireless and Subsidiaries
                       Summary of Operating Statistics


                              Three Months Ended        Six Months Ended
                                  June 30,                  June 30,
                                                 %                         %
                             1996     1997   Growth    1996       1997  Growth

    Subscriber Statistics

    Net Subscriber
      Additions         14,873   14,830   -0.3%   30,288    30,914     2.1%
    Ending Subscriber
      Base           243,887    325,653   33.5%  243,887   325,653    33.5%
    Estimated Gross
      Population (A)3,324,430   3,914,840      3,324,430  3,914,840
    Penetration %       6.9%         8.3%           7.3%      8.3%
    Monthly Churn
      Rate              1.8%       1.7%             1.6%      1.8%

    Cost to Add a
      Gross Subscriber
       (Including Phone
        Loss)           $216       $233             $216      $234
    Cost to Add a Net
      Subscriber
      (including Phone
       Loss)            $395       $485             $375      $480

    Revenue Statistics
    ($ in 000's, except
      per subscriber
       information)
    Local Service
      Revenue (B)    $32,967    $38,371   16.4%  $62,846   $74,644    18.8%
    Roaming Revenue    4,858      7,549   55.4%    9,894    13,496    36.4%
    Total Service
      Revenue        $37,825    $45,920   21.4%  $72,740   $88,140    21.2%
    Local Revenue Per
      Subscriber (C)  $47.37     $40.71  -14.1%   $48.70    $40.84   -16.1%
    Total Service
      Revenue Per
       Subscriber (C) $54.35     $48.41  -10.9%   $54.05    $48.06   -11.1%

    Profitability
      Statistics ($ in
       000s, except per
        subscriber
         information)
    Monthly Cash
      Operating
       Costs Per
        Subscriber (D)$29.56     $25.93  -12.3%   $30.52    $26.57   -12.9%

    Operating Cash Flow
      Before Sales,
       Marketing
     Installation, Phone
      Loss           $23,127    $28,605   23.7%  $43,035   $54,348    26.3%
     % Margin - Service
       Revenues        61.1%      62.3%            59.2%     61.7%

    Operating Cash
      Flow (EBITDA)  $17,255    $21,327   23.6%  $31,667   $39,415    24.5%
     % Margin - Service
      Revenues         45.6%      46.4%            43.5%     44.7%

    Operating Income $11,281    $13,652   21.0%  $19,795   $24,187    22.2%
    Net Income (Loss) $1,684     $2,524   49.9%   $1,760    $3,701   110.3%

    Per Share Information
    Weighted Shares
      Outstanding
       (in 000's)     24,299     27,813           23,940    27,813
    Operating Cash Flow
      Per Share        $0.71      $0.77            $1.32     $1.42
    Operating Income
      Per Share        $0.46      $0.49            $0.83     $0.87
    Net Income (Loss)
      Per Share        $0.07      $0.09            $0.07     $0.13


    Notes To Operating Summary
    (A)   Based upon year end estimates from the CACI Ninth edition
          Sourcebook
    (B)   Local Service Revenue equals Access, Airtime, Toll, Feature,
          Connection, Disconnection and Other Revenues.
    (C)   Denominator based upon adding BOM subs for each period and dividing
          by number of periods reported
    (D)   Defined as Total Operating Expenses before depreciation and
          amortization (including Phone Subsidy) divided by BOM subs for each
          period divided by the number of periods




                   PALMER WIRELESS, INC.  AND SUBSIDIARIES
                    Condensed Consolidated Balance Sheets
                               ($ in thousands)
                                 (Unaudited)

                                   December 3l,              June 30,
                                      1996                    1997

                               Assets

    Current assets:
    Cash and cash equivalents      $1,698                  $1,740
    Trade accounts receivable,
      net of allowance for
      doubtful accounts            18,784                  19,049
    Receivable from other cellular
      carriers                      1,706                   3,669
    Deferred income taxes             830                     980
    Prepaid expenses and deposits   2,313                   1,794
    Inventory                       5,106                   3,181
          Total current assets    $30,437                 $30,413

    Net property, plant and
      equipment                   132,438                 157,596
    Licenses, net of amortization 375,808                 398,845
    Other intangible assets and
      other assets,
    at cost less accumulated
      amortization                 11,259                  10,348
    Total                        $549,942                $597,202
          Liabilities and Equity

    Current liabilities:
       Notes payable               $1,366                  $2,321
       Current installments
         of long-term debt          5,296                      --
       Accounts payable            10,394                   9,032
       Accrued expenses             8,399                  11,896
    Other liabilities               4,686                   4,874

          Total current
            liabilities           $30,141                 $28,123

    Long-term debt, excluding
      current installments        337,000                 378,000
    Deferred income taxes          11,500                  15,326
    Minority interests              6,371                   7,123

          Total liabilities      $385,012                $428,572

    Stockholders' equity          164,930                 168,630

    Total                        $549,942                $597,202




                    PALMER WIRELESS, INC. AND SUBSIDIARIES
               Condensed Consolidated Statements of Operations
                  ($ in thousands, except per share amounts)
                                 (Unaudited)


                              For the three months         For the six months
                                 ended June 30,               ended June 30,

                               1996           1997          1996          1997

    Revenue:
      Service              $37,826       $45,920      $72,741       $88,140
      Equipment sales and
        installation         2,204         2,625        4,239         5,088
          Total revenue    $40,030       $48,545      $76,980       $93,228
    Operating expenses:
      Engineering, technical
        and other direct     7,256         8,124       14,939        15,554
      Cost of equipment      4,466         5,250        8,397        11,057
      Selling, general and
        administrative      11,053        13,844       21,977        27,204
          Total expenses   $22,775       $27,218      $45,313       $53,815

          Operating income
           before depreciation
            and amortization$17,255      $21,327      $31,667       $39,413
          Margin as a % of
           service revenue   45.6%         46.4%        43.5%         44.7%

    Depreciation and
      amortization           5,974         7,576       11,872        15,129

          Operating income $11,281       $13,751      $19,795       $24,284

    Other income (expense):
      Interest expense, net(8,061)       (8,241)     (16,006)      (16,113)
      Other income, net       (58)            91         (58)           162

          Total other
           expense        $(8,119)      $(8,150)    $(16,064)     $(15,951)

          Income before
           minority interest
            share of income
             and income taxes3,162        $5,601       $3,731        $8,333

    Minority interest share
      of income              (571)         (451)      (1,023)         (782)
          Income before income
           taxes            $2,591        $5,150       $2,708        $7,551
    Income taxes             (907)       (2,627)        (948)       (3,851)
          Net income        $1,684        $2,523       $1,760        $3,700

    Net income per share of
      common stock           $0.07         $0.09        $0.07         $0.13

    Average shares
      outstanding       24,299,453    27,813,259   23,940,039    27,813,259


                    PALMER WIRELESS, INC. AND SUBSIDIARIES
          Condensed Consolidated Statements of Stockholders' Equity
                               ($ In thousands)
                                 (Unaudited)

                             Common Stock        Common Stock      Additional
                               Class A              Class B          paid-in
                          Shares   Amount         Shares   Amount     capital

    Balances at
      December 31, 1995  6,095,772    $61     17,293,578     $173     $72,466
    Public offering,
      net of issuance
       costs of $5,826
        (Note 3)        5,000,000      50             --       --      94,124
    Exercise of stock
      options               6,666      --             --       --          95
    Employee and non-employee
      director stock purchase
        plans              17,243      --             --       --         290
    Treasury shares
      purchased                --      --             --       --          --
    Net income                 --      --             --       --          --
    Balances at
      December 31, 1996 11,119,681    $111     17,293,578    $173    $166,975
    Net income                 --       --             --      --          --
    Balances at
      June 30, 1997     11,119,681    $111     17,293,578    $173    $166,975


                                 (Accumulated
                                   deficit)                         Total
                                   retained    Treasury stock    stockholders'
                                   earnings    Shares    Amount    equity

    Balances at December 31, 1995   $1,853       -- $      -- $      74,553

    Public offering, net of issuance
      costs of $5,826 (Note 3)          --       --        --        94,174
    Exercise of stock options           --       --        --            95
    Employee and non-employee director
      stock purchase plans              --       --        --           290
    Treasury shares purchased           --    600,000  (8,864)    (8,864)
    Net income                       4,682     --        --         4,682
    Balances at December 31, 1996   $6,535    600,000    $(8,864) $ 164,930
    Net income                       3,700       --        --         3,700
    Balances at June 30, 1997      $10,235    600,000    $(8,864)  $168,630

                    PALMER WIRELESS, INC. AND SUBSIDIARIES
                Condensed Consolidated Statements of Cash Flows
                               ($ in thousands)
                                 (Unaudited)

                                            For the six months
                                               ended June 30,
                                      1996                     1997

    Cash flows from operating
      activities:
       Net (loss) income           $1,760                   3,700
       Adjustments to reconcile
        net income to net cash
         provided by operating
          activities:
        Depreciation and
         amortization              11,872                  15,129
        Minority interest share
         of income                  1,023                     782
        Deferred income taxes         498                   3,676
        Loss on disposal of property   59                     (9)
        Interest deferred and added
         to long-term debt            326                       0
        Payment of deferred interest    0                 (1,514)
        Decrease in trade accounts
         receivable                 (809)                     500
        Decrease in Inventory         358                   2,085
        Increase in accounts payable
         and accrued expenses     (1,629)                   1,799
        Change in other accounts    2,345                   (576)
        Total adjustments         $14,043                 $21,872
           Net cash provided by
            operating activities  $15,803                 $25,572

    Cash flows from investing activities:
       Capital expenditures      (21,639)                (31,700)
       Proceeds from sales of
         property and equipment         4                     201
       Purchase of cellular
         systems                 (31,500)                (31,260)
       Collection of purchase
         price adjustment           2,452                       0
       Purchases of minority
         interests                (1,254)                   (794)
       Increase in other intangible
          assets and other assets (1,710)                   (150)
              Net cash used in
                investing
                 activities     $(53,647)               $(63,703)

    Cash flows from financing activities:
       Increase in short term
         notes payable              2,535                     955
       Repayment of long-term
         debt                   (100,050)                 (3,782)
       Proceeds from long-term
         debt                      39,000                  41,000
       Public offering proceeds,
         net                       94,295                       0
       Net cash provided by
         financing activities     $35,780                 $38,173

            Net increase in cash
             and cash equivalents$(2,064)                     $42
    Cash and cash equivalents at
      the beginning of period       3,436                   1,698
    Cash and cash equivalents at
      the end of period            $1,372                   1,740

    Supplemental disclosure of cash
      flow information:
        Income taxes paid (received),
          net                       1,172                  $(617)
        Interest paid             $14,460                 $16,328


SOURCE Palmer Wireless, Inc.




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CONTACT:
Wayne Wisehart or Jeff Green of Palmer
Wireless, 941-433-8226; or Chris Plunkett or Diana Brainerd of
Brainerd Communicators, Inc., 212-986-6667