COLUMBUS, Ohio, March 7 /PRNewswire/ -- Banc One Insurance Services
Corporation, an indirect subsidiary of Banc One Corporation (NYSE: ONE), and
InsuranceQuote Services, a leading direct marketer of insurance products, have
announced that a letter of intent has been signed to develop a strategic
alliance to make competitive term life insurance available to bank customers.
    As a result of this partnership, Banc One Insurance Services Corporation
will be able to help make available to Banc One customers competitive term
life insurance via its new service, The One(R) Quote(SM).  Banc One will begin
marketing The One Quote service to current customers via inserts into personal
checking account statements.  Customers will be directed to licensed agents of
The One Quote service by either calling a toll-free number or accessing the
service via the Internet to receive quotes on term life insurance.
    The service was designed to be easily accessible to customers. Insurance
premiums can be conveniently deducted from customers' checking accounts. It is
expected that The One Quote service will eventually be made available to
non-Banc One customers as well.  "The concept of accessible, convenient,
competitive term life insurance is considered a great fit into Banc One's
newly developed brand identity, Bank One to One, which focuses on meeting the
financial needs of current and new customers at the customers' convenience,"
explained Glen J. Milesko, President of Banc One Insurance Services
Corporation.
    "We are excited about the distribution opportunity which The One Quote
service gives us.  We will be able to continue meeting the needs of our
customers using a new approach that provides added convenience," Milesko said.
Banc One Insurance Services Corporation is considered an industry leader in
the development and marketing of insurance products. Working with established
strategic partners, Banc One Insurance Services is able to identify the needs
of customers and help deliver quality, competitive products, such as
annuities, credit insurance, life insurance, accidental death and
dismemberment insurance and risk management services.
    InsuranceQuote Services, established in 1984, has risen to the forefront
in meeting the insurance needs of more than 60,000 clients nationwide.
Specializing in affinity-direct marketing, InsuranceQuote Service has been
recommended in well over 500 publications from Newsweek to The Wall Street
Journal, and has been endorsed by numerous financial advisors.  "We are
privileged to play an important role in Banc One's continued commitment to
assist their customers in securing high quality, competitive life insurance.
Our joint mission statement is to make the process of obtaining insurance
easy, understandable and convenient," said David T. Phillips, President of
InsuranceQuote Services.
    Banc One Corporation, which had assets of $101.8 billion and common equity
of $8.4 billion at December 31, 1996, now operates 1,502 banking offices
nationwide. Banc One also owns several additional corporations that engage in
credit card and merchant processing, consumer and education finance,
mortgage banking, insurance, trust and investment management, brokerage,
investment and merchant banking, venture capital, equipment leasing and data
processing.
    Information about Banc One's fourth quarter and full year 1996 financial
results and its products and services can be accessed on the Internet through
Banc One's home page at:  http://www.bankone.com or through InvestQuest(TM) at
http://www.investquest.com and InvestQuest(TM) Fax-on-demand: 614-844-3860.

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