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PCA International, Inc. Reports Second Quarter Results

    MATTHEWS, N.C., Aug. 27 /PRNewswire/ --  PCA International, Inc.
(Nasdaq: PCAI), reported sales for its second quarter ended August 3, 1997,
increased 51.5 percent to $47.1 million from $31.1 million in the comparable
quarter of the prior year.  The Company reported a net loss in the quarter of
$1.6 million, or a loss of $0.19 per share, compared to net income of $0.2
million or $0.03 per share in the 1996 second quarter.  Second quarter
results include the expected costs and expenses to complete the American
Studios integration and digital studio conversion initiatives, as well
as the expenses related to the closing of under-performing studios in the
period.  Interest expense of $1.7 million and amortization of intangible
assets expense of $0.5 million related to the American Studios acquisition are
also included in the second quarter results.
    Sales for the first six months increased by 57.5 percent to $105.8 million
from $67.2 million in the corresponding period one year ago.  The Company
reported a net loss for the 1997 six months of $1.0 million, or a loss of
$0.12 per share, versus net income of $1.4 million, or $0.17 per share, in the
1996 six month period.  Interest expense of $3.3 million and the amortization
of intangible assets expense of $1.0 million, both related to the acquisition
of American Studios are also included in the six month results.
    During the second quarter, the Company discontinued its pilot program in
PETsMART stores and closed 114 PETsMART studios in the United States and
Canada.  Seventy-six new portrait studios have been opened thus far in 1997
and the Company now operates 1,980 fully digital studios domestically and
internationally: 1,005 in Wal-Mart stores and 975 in Kmart stores.
    "We accomplished several important initiatives in the quarter which
strategically improved the quality of our studio asset base in both Wal-Mart
and Kmart going forward," said John Grosso, president and chief executive
officer.  "The fiscal 1997 second quarter operating losses were in-line with
our expectations, and due primarily to significant planned investments and
expenditures related to the American Studios acquisition and digital studio
conversion program.  Going into the second half of our fiscal year and the
critical holiday season, we are well positioned with our strengthened studio
channel fully equipped with our digital imaging technology.  We believe our
transformed studio base will enable PCA to deliver measurable value to
shareholders in terms of increased earnings, improved operating margins, and
strong cash flow."
    The Company's Board of Directors also announced today a cash dividend of
$0.07 per share, payable October 7, 1997, for shareholders of record as
of September 15, 1997.
    PCA is the largest operator of discount retail portrait photography
studios in North America.  The Company operates 1,980 permanent portrait
studios within Kmart and Wal-Mart stores and supercenters.  PCA also operates
traveling promotions in more than 1,350 Wal-Mart locations and offers on-site
photography services to churches, day care facilities, and other institutions.
The Company's studios are located throughout the United States, Canada,
Mexico, Puerto Rico and in South America.
                     PCA INTERNATIONAL, INC. AND SUBSIDIARIES

                       CONDENSED CONSOLIDATED BALANCE SHEETS
                                    (Unaudited)

                                                 August 3,    February 2,
    ASSETS:                                         1997         1997
    Current Assets:
     Cash and cash equivalents                  $2,454,931    $1,536,234
     Other current assets                       26,825,319    25,464,269

      Total Current Assets                      29,280,250    27,000,503

    Net Property and Equipment                  57,795,708    58,264,560

    Intangible Assets                           61,799,314    60,256,854

    Other Assets                                 2,711,103     1,139,305

     TOTAL ASSETS                            $151,586,375   $146,661,222

    LIABILITIES AND SHAREHOLDERS' EQUITY:
    Current Liabilities:
     Short-term borrowings                   $ 13,500,000   $          -
     Current portion of long-term debt          2,500,000              -
     Accounts payable-trade                    17,773,213     19,799,067
     Other current liabilities                 26,496,631     29,672,985

      Total Current Liabilities                60,269,844     49,472,052

    Long-Term Debt                             52,034,950     58,679,770

    Other Liabilities                           4,451,432      4,868,660

    Shareholders' Equity                       34,830,149     33,640,740

      TOTAL LIABILITIES AND SHAREHOLDERS'
       EQUITY                                $151,586,375   $146,661,222


                 PCA INTERNATIONAL, INC., AND SUBSIDIARIES

                     CONSOLIDATED STATEMENTS OF INCOME
                                 (Unaudited)


                                Three Months Ended       Six Months Ended
                              August 3,    July 28,     August 3,   July 28,
                                1997        1996         1997        1996

    SALES                  $47,136,830  $31,116,836  $105,828,639 $67,204,822

    COSTS AND EXPENSES:
     Advertising and
      promotional costs      3,662,180    3,430,743     7,976,080   7,064,532
     Costs of photographic
      sales                 18,700,959   11,346,407    40,495,617  23,250,809
     Store commissions and selling
      costs                 17,396,766   10,565,958    36,289,128  22,313,324
    General and administrative
     expenses                8,590,881    5,373,681    18,767,293  12,164,921
     Amortization of
      intangibles              508,837            -       964,575           -
      Total costs and
       expenses             48,859,623   30,716,789   104,492,693  64,793,586

    INCOME (LOSS) FROM
     OPERATIONS             (1,722,793)     400,047     1,335,946   2,411,236

     Interest expense, net   1,651,113       16,760     3,270,496      35,307

    INCOME (LOSS) BEFORE INCOME
     TAXES                  (3,373,906)     383,287    (1,934,550)  2,375,929

    INCOME TAX PROVISION
     (BENEFIT)              (1,734,286)     150,990      (938,256)  1,004,854

    NET INCOME (LOSS)      $(1,639,620)    $232,297     $(996,294) $1,371,075

    WEIGHTED AVERAGE NUMBER OF COMMON SHARES:

     Primary                 8,446,136    8,058,625     8,290,047   7,963,550
     Fully Diluted           8,579,629    8,069,996     8,528,643   8,127,361

    PRIMARY AND FULLY DILUTED EARNINGS PER
     COMMON SHARE:

     Net Income (Loss)          $(0.19)      $0.03        $(0.12)       $0.17

    CASH DIVIDENDS PER COMMON
     SHARE                       $0.07       $0.07         $0.07        $0.14

See Condensed Notes to Consolidated Financial Statements.


SOURCE PCA International, Inc.




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CONTACT:
Jean Veatch, Director, Investor Relations and
Corporate Communications, PCA International, Inc., 704-847-8011