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PCA International, Inc. Reports Fiscal 1996 Year-End And Fourth Quarter Results

    MATTHEWS, N.C., March 27 /PRNewswire/ -- PCA International, Inc.,
(Nasdaq: PCAI) today reported its 1996 fiscal year and fourth quarter results.
    PCA sales for the fiscal year-ended February 2, 1997, increased 7.9
percent to $156.1 million from $144.7 million in the prior year.  Operating
income for the year, before a charge for closing studios, was $11.3 million
compared with $13.3 million in fiscal 1995.  The Company previously disclosed
it was recording a $6.0 million pretax charge ($3.6 million after tax) in the
fourth quarter for the closing of 415 studios which were not meeting the
Company's profitability objectives.  Including the charge of $3.6 million, the
Company reported net income of $3.0 million for the year versus $7.6 million
in 1995.  On a per share basis, earnings for the year were $0.37, reflecting
the $0.44 charge, compared with $0.94 per share in 1995.  Excluding the charge
for closing studios, 1996 net income was $6.6 million or $0.81 per share.
   For the fourth quarter, sales increased 11.2 percent to $51.8 million, up
from $46.6 million in  1995's corresponding quarter.  Operating income, before
the fourth quarter charge for planned studio closings, was $7.8 million
compared with $8.2 million the prior year.  Fourth quarter fiscal 1996 net
income, inclusive of the $3.6 million charge, was $1.0 million, or $0.12 per
share, versus $4.9 million, or $0.62 for the fiscal 1995 period.  Without the
charge, net income was $4.6 million or $0.56 per share.
    "Our achievements in 1996 solidified our strategic direction," stated John
Grosso, PCA President and Chief Executive Officer.  "We diversified our retail
partnerships and expanded our distribution channels through Wal-Mart and
PETsMART.  Investment spending to support these strategic initiatives, while
resulting in lower fourth quarter and full-year earnings compared to fiscal
1995 levels, laid the
foundation for our successful acquisition of American Studios, Inc.  With the
acquisition of American Studios, PCA now operates the largest number of retail
chain portrait studios of any company in North America with combined 1996
sales of approximately $263 million."
    On January 23, 1997, PCA acquired American Studios, the primary provider
of portrait services to Wal-Mart Stores, Inc. (NYSE: WMT).  The financial
results for PCA's 1996 fourth quarter and fiscal year do not include operating
results from American Studios as the acquisition was accounted for as a
purchase business combination at year-end.
    The Company previously announced that in 1997 it will close 415
underperforming studios, convert approximately 600 Wal-Mart studios previously
operated by American Studios to PCA's digital imaging technology, upgrade 250
American Studios' digital studios to be compatible with PCA's systems, and
train over 1,000 studio associates.  Upon completion, PCA will operate
permanent digital portrait studios in approximately 950 U.S. Kmart stores and
will serve over 2,200 Wal-Mart stores through 940 permanent studios and
traveling promotions in North and South America.  The Company also operates
114 pet portrait studios in PETsMART as part of its new business
diversification program.   PCA's Institutional Division provides portrait
services to church congregations through traveling promotions.

                PCA INTERNATIONAL, INC., AND SUBSIDIARIES

                  CONDENSED CONSOLIDATED BALANCE SHEETS

                                           February 2,        January 28,
    ASSETS:                                 1997                1996
    Current Assets:
      Cash and cash equivalents           $1,536,234         $3,914,513
      Other current assets                25,464,269         13,189,367

        Total Current Assets              27,000,503         17,103,880

    Net Property and Equipment            58,264,560          42,752,368

    Intangible Assets                     60,256,854                  --

    Other Assets                           1,139,305              28,228

    TOTAL ASSETS                        $146,661,222         $59,884,476

    LIABILITIES AND SHAREHOLDERS' EQUITY:
    Current Liabilities:
    Short-term borrowings                 $8,395,000         $        --
    Current position of long-term debt    50,284,770                  --
    Accounts payable-trade                19,799,067           9,178,213
    Other current liabilities             29,672,985          11,803,489

    Total Current Liabilities            108,151,822          20,981,702

    Deferred Income Taxes                         --           4,562,570

    Other Liabilities                      4,868,660           3,105,595

    Shareholders' Equity                  33,640,740          31,234,609

    TOTAL LIABILITIES AND
      SHAREHOLDERS' EQUITY              $146,661,222         $59,884,476

                    CONSOLIDATED STATEMENTS OF INCOME

                    For the Three Months Ended   For the Fiscal Years Ended
                     February 2,   January 28,    February 2,    January 28,
                       1997          1996           1997           1996

    SALES         $  51,801,203  $  46,585,446 $  156,099,050  $  144,714,535

    COSTS AND EXPENSES:

      Advertising and promotional
       costs          4,298,982      3,657,262     16,163,273      14,784,803

      Costs of photographic
       sales         16,301,732     14,171,569     52,558,425      47,635,178

      Store commissions and
       selling costs 15,949,870     13,976,448     50,384,753      45,190,783

      General and administrative
       expenses      13,456,946      6,546,220     31,676,471      23,781,509

        Total Costs and
          Expenses   50,007,530     38,351,499    150,782,922     131,392,273

    OPERATING INCOME FROM CONTINUING
     OPERATIONS       1,793,673      8,233,947      5,316,128      13,322,262

      Interest expense
       net               95,736         15,190        179,221         458,923

    INCOME FROM CONTINUING OPERATIONS BEFORE
     INCOME TAXES     1,697,937      8,218,757      5,136,907      12,863,339


    INCOME TAXES        716,270      3,328,560      2,143,053       5,246,170

    NET INCOME       $  981,667   $  4,890,197   $  2,993,854    $  7,617,169

    WEIGHTED AVERAGE NUMBER OF COMMON  SHARES:
      Primary         8,114,046      7,827,977      8,044,563       8,069,538
      Fully Diluted   8,156,357      7,827,981      8,154,129       8,110,453

    PRIMARY AND FULLY DILUTED EARNINGS PER  COMMON SHARE:
      Income from continuing
       operations       $  0.12        $  0.62        $  0.37         $  0.94
      Discontinued
        operations      $    --        $    --        $    --
      Net income        $  0.12        $  0.62        $  0.37         $  0.94

     CASH DIVIDENDS PER
      COMMON SHARE      $    --        $  0.07        $  0.21         $  0.28


SOURCE PCA International, Inc.




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CONTACT:
Jean Veatch, Director Investor Relations and
Corporate Communications, PCA International, Inc., 704-847-8011