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CollaGenex Pharmaceuticals Adopts Shareholder Rights Plan

    NEWTOWN, Pa., Sept. 16 /PRNewswire/ -- CollaGenex Pharmaceuticals, Inc.
(Nasdaq: CGPI) announced today that its Board of Directors has adopted a
Shareholder Rights Plan.
    The Rights Plan provides, among other things, that upon the earlier of ten
days after a public announcement that a person has become a beneficial owner
of twenty percent or more of the voting power of all the Company's shares or
ten business days after a person announces an offer to acquire Company shares
that would give it twenty percent or more of the voting power, each right will
become exercisable to purchase Series A Participating Preferred Stock.
    After the rights become exercisable, if a person or group acquires
beneficial ownership of shares representing twenty percent or more voting
power, or if the Company is acquired in a merger in which the company
survives, then each right would entitle the holder (other than the acquiror)
to purchase Company common stock at fifty percent discount.  Alternatively, if
the Company is acquired in a merger or other business combination, the rights
permit holders to purchase the common stock of the acquirer at a fifty percent
discount.
    The Rights Plan is designed to deter coercive or unfair takeover tactics
and to ensure that the Company's stockholders receive fair and equal treatment
in the event of an unsolicited attempt to acquire control of the Company.
The Rights Plan was not adopted in response to any effort to acquire the
Company of which the Board was aware.
    Shareholders of record as of the close of business on September 26, 1997
and thereafter will receive the Rights, although no separate certificates will
be issued unless and until they detach and trade separately from the Common
Stock as described above.  The new rights will expire on September 26, 2007
unless further extended, and will be subject to redemption by the Board of
Directors at $0.01 per right at any time prior to the first date upon which
they became exercisable.  The rights themselves have no voting power, nor will
they entitle a holder to receive dividends.
    CollaGenex Pharmaceuticals, Inc. is engaged in the development and
commercialization of innovative proprietary medical therapies for the
treatment of periodontal disease and other pathologies.  The Company's lead
drug, Periostat, is pending FDA approval for the treatment of periodontal
disease.  A new drug application for Periostat was filed with the FDA in
August 1996.  The Company's core technology involves inhibiting the activity
of certain enzymes that destroy the connective tissues of the body.  In
addition to periodontal disease, the Company and its collaborators are
researching and developing other potential applications of the core
technology, including cancer metastasis, wound healing, osteoarthritis,
osteoporosis, rheumatoid arthritis and diabetic nephropathy.
    To receive additional information on CollaGenex Pharmaceuticals, Inc., via
fax, at no change, dial 1-800-PRO-INFO and enter code CGPI, or visit the
Company's website at http://www.collogenex.com.
    This news release contains forward-looking statements and therefore it
necessarily involves risks and uncertainties.  Factors that could cause actual
events to differ from these forward-looking statements are set forth under the
caption "Risk Factors" in the company's prospectus dated June 20, 1996, which
is part of its registration statement on file with the Securities and Exchange
Commission.  There can be no assurance that the company will receive
regulatory approval to market any product or, if such approval is received,
that the product will be commercially successful.


SOURCE CollaGenex Pharmaceuticals, Inc.




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CONTACT:
Brian M. Gallagher, Ph.D., President & CEO of
CollaGenex Pharmaceuticals, 215-579-7388; or Jerry Meyer, general
info, or Brian Gill, investors, or Gil Faggen, media, all of The
Financial Relations Board, 212-661-8030