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| Revlon Signs Rising Hollywood Star James King; Rising Talent Joins Company's Exclusive Lineup of Spokespeople |
NEW YORK, Jan. 7 /PRNewswire/ -- Revlon announced today that rising
actress and long-time fashion icon James King has joined the company's
exclusive group of spokespeople including Halle Berry, Julianne Moore,
Caroline Ribeiro and Rhea Durham. King, co-star of the epic film "Pearl
Harbor," will appear in a variety of advertising campaigns for the company.
King will make her debut as a Revlon spokesperson in a television campaign
to support the company's number one lip product, Super Lustrous Lipstick. The
campaign is scheduled to break nationally in February, 2002. King will also
appear in various print and television advertising campaigns for the Revlon
brand. In addition, King will participate in select corporate and promotional
events for the company.
"James is incredibly versatile," stated Cheryl Vitali, Revlon Executive
Vice President and General Manager. "Her spirited personality transcends both
print and film. Her striking beauty, confidence and talent make her a perfect
addition to the Revlon family," Vitali said.
Discovered at the age of fifteen in her hometown of Omaha, Nebraska, King
has quickly catapulted to the top of the fashion world and appeared on the
covers of countless magazines and in numerous fashion campaigns. It is her
acting success, however, that has kept her busy in recent months. In addition
to "Pearl Harbor," King has appeared in "Blow" with Johnny Depp and will soon
star in "Slackers" and "Lonestar State Of Mind" for release later this year.
James soon begins filming MGM's Bulletproof Monk in the lead female role along
with stars Chow Yun-Fat and Seann William Scott.
Commenting on her new relationship with Revlon, James King stated, "This
is a dream come true for me and I am thrilled to be representing such an
iconic brand as Revlon."
Revlon (NYSE: REV) is a worldwide cosmetics, skin care, fragrance and
personal care products company. The company's vision is to become the world's
most dynamic leader in global beauty and skin care. A web site featuring
current product and promotional information can be reached at
http://www.revlon.com. Revlon brands include Revlon(R), Almay(R), Ultima
II(R), Charlie(R) and Flex(R) which are sold worldwide.
SOURCE Revlon, Inc.
back to topRelated links:
CONTACT:
Caryn Lipchin, +1-212-527-6012, or Tracy
Lewis, +1-212-527-4718, both of Revlon, Inc.
