|
|
| Revlon Rolls Out Multimedia Promotion for Skinlights(TM) Introduction |
Worldwide Print and TV Campaign Complemented by Online Cross-Marketing Program
and Sundance Film Festival Event with In Style
NEW YORK, Jan. 18 /PRNewswire/ -- Revlon (NYSE: REV) announced today a
multimedia marketing promotion for Revlon's exciting new Skinlights(TM) Face
Illuminators color cosmetics line. In addition to the previously announced
worldwide print and television advertising campaign, the Company is joining
forces with In Style on an online cross-marketing promotion with Revlon.com
and Instyle.com and a nine-day launch event to take place at this month's
Sundance Film Festival.
Revlon Skinlights(TM) Face Illuminators is a revolutionary new product
line that creates a new mass-market cosmetics category -- skin brighteners.
Skinlights(TM) use color and nature's own light-capturing crystals -- like
rose quartz, mother of pearl and topaz -- to bring luminous new dimension to
skin, without the look and feel of "make-up." Skinlights(TM) enhance the look
of skin rather than covering it and can be used instead of traditional
foundation or in addition to it. Skinlights(TM) represents the biggest new
product launch for Revlon since the ColorStay line was introduced in 1995.
Revlon's multimedia support of the product launch includes:
* A significant national print and television advertising campaign: As
part of the promotion with In Style, Revlon's Skinlights(TM) print
advertising campaign will appear in the April issue of In Style
magazine. This issue will also feature In Style's editorial coverage
of the Sundance Film Festival as a style and fashion event. As
previously announced, the Skinlights(TM) advertising campaign will also
feature full-page spread advertisements and inserts in leading fashion
magazines. Television ads are appearing worldwide.
* Online cross marketing: For the first time in the Company's history,
Revlon's website, http://www.Revlon.com, will play a major role in a
new product launch in an online cross-marketing effort with
Instyle.com. Instyle.com will feature a microsite dedicated
exclusively to Sundance and Skinlights(TM). Sponsored by Revlon.com,
this site will provide information regarding the Sundance Film Festival
and In Style's digital celebrity photos to be taken at the event, as
well as information on the complete Skinlights(TM) line. The microsite
will run from January 18 through January 28.
Revlon.com also will host the "Tell Us About Someone Who Lights Up Your
Life" sweepstakes, where consumers enter to win a Revlon gift basket
valued at $400. This contest will run from January 18 through
mid-March and the winner's story will be posted on Revlon.com. In
addition, beginning January 18, Revlon will undertake a three-week
email marketing campaign with In Style to promote the product launch,
sweepstakes and microsite.
* A Nine-Day Launch Event at Sundance: Playing out against the chic
backdrop of the annual Sundance Film Festival in the ski resort, Park
City, UT, this nine-day launch event will be centered around the
newly-created Revlon Skinlights(TM) Lounge, co-sponsored by Revlon, In
Style and New York Women in Film & Television (NYWIFT). Conveniently
located at 625 Main Street, Park City, UT, (open from 10:00 am to
6:00 pm daily, January 18 through January 26), the Revlon
Skinlights(TM) Lounge will be a unique destination spot for
celebrities, filmmakers and movie fans alike. Designed by renowned
designer Chris Norman, the Lounge will be open to all visitors,
providing them a chance to sample the Skinlights(TM) product in a
comfortable, soothing atmosphere that embodies the spirit of
Skinlights(TM). The Lounge will feature a roaring fireplace,
tantalizing food and drinks, head, back and neck massages, and
exclusive Skinlights(TM) consultations from Revlon experts.
Simultaneously, the Lounge will serve as the studio for In Style's
digital celebrity photo sessions. Photos of both the well-known and
the unknown visiting the lounge during the Sundance Festival will be
posted for viewing on Instyle.com and Revlon.com.
Revlon, In Style and NYWIFT will also host an exclusive apres ski party
at the Skinlights(TM) Lounge on Tuesday, January 23rd at 6:00 pm.
"Skinlights(TM) is a revolutionary new product that demands a special
venue for its introduction to the public. The natural beauty of Park City,
the excitement of Sundance, and the consumer appeal of In Style create the
perfect environment to launch Skinlights(TM)," said Cheryl Vitali, Executive
Vice President and General Manager of the Revlon Brand Equity Group. "We
believe that one of the best ways to reach consumers and provide
up-to-the-minute product information is through strategic online/offline
promotion, and our partnership with In Style allows us to do just that in a
creative and exciting way."
About Revlon
Revlon is a worldwide cosmetics, skin care, fragrance, and personal care
products company. The Company's vision is to become the world's most dynamic
leader in global beauty and skin care. A Web site featuring current product
and promotional information can be reached at http://www.revlon.com. Revlon
brands include Revlon(R), Almay(R), Ultima II(R), StreetWear(R), Mitchum(R),
Charlie(R) and Flex(R) which are sold worldwide.
About In Style
Founded in 1994, In Style magazine provides consumers with a unique mix of
celebrity-driven stories and advice. InStyle.com continues in this tradition,
offering straightforward solutions to contemporary living in a convenient
online format. Enjoy editorials, useful tips, and fashion-savvy advice.
About New York Women in Film & Television
Revlon is partnering with NYWIFT to sponsor the Revlon Intern/Mentor
Program. This program provides a rare opportunity for people with
film/communications degrees and those with entry-level knowledge of the film
industry to have the opportunity to interact with professionals in the
industry and to gain experience under the guidance of NYWIFT members who agree
to serve as their mentors.
Contact: Elizabeth Mather, 212-527-5791, for Revlon.
SOURCE Revlon
back to topRelated links:
CONTACT:
Elizabeth Mather, 212-527-5791, for Revlon
