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Reminder - Advanced Marketing Services, Inc. Invites You to Join Its Third Quarter Fiscal 2003 Conference Call on the Web at www.advmkt.com

    SAN DIEGO, Jan. 23 /PRNewswire-FirstCall/ -- In conjunction with Advanced
Marketing Services' 3rd Quarter Fiscal 2003 earnings release, you are invited
to listen to its conference call that will be broadcast live over the Internet
on Thursday, January 23, 2003 at 8:30 a.m. PST with Charles C. Tillinghast
III, Chairman of the Board, and Michael M. Nicita, President and Chief
Executive Officer.

     What:     Advanced Marketing Services, Inc., Third Quarter Fiscal 2003
               Earnings Release Conference Call

     When:     Thursday, January 23, 2003 at 8:30 a.m. PST

     Where:    http://www.advmkt.com , then click on "Investor Relations" and
               then "Conference Calls."

     How:      By calling in at (973) 321-1030, or "Live over the Internet" --
               Simply log in on the web at the address above and sign up on
               the "Conference Calls" page under Investor Relations.

     Contact:  Chuck Williams
               Director of Investor Relations
               Advanced Marketing Services, Inc.
               858-450-3545

     Command Performance Replay:
                        U.S.           (877) 519-4471 -- Pin Number:  3245923
                        International  (973) 341-3080 -- Pin Number:  3245923

          Starts:  1/23/03 within two hours after the conference ends
          Ends:    1/28/03 at midnight

    Advanced Marketing Services, Inc. (NYSE: MKT), headquartered in San Diego,
California, is a leading global provider of customized services to book
retailers and publishers.  These value-added services provide AMS' customers
with book buying advice and expert supply chain management, including
advertising and promotional support, to ensure the success of their book
programs.  With operations in Canada, Mexico, Singapore, the United Kingdom
and Australia, AMS provides global customized services to the world of book
commerce.
    Recent press releases on Advanced Marketing Services, Inc. are available
on both the Company's Web site, http://www.advmkt.com , and on PR Newswire,
http://www.prnewswire.com .
    If you are unable to participate during the live webcast, the call will be
archived on the Web site http://www.advmkt.com .  To access the replay, click
on Advanced Marketing Services link,
http://www.advmkt.com/Investor_Relations/investor_relations.html

    (Minimum requirements to listen to this broadcast:  RealPlayer software,
downloadable free from http://www.real.com/products/player/index.html , and at
least a 28.8Kbps connection to the Internet.  If you experience problems
listening to the broadcast, send an email to webmaster@vdat.com.)


SOURCE Advanced Marketing Services, Inc.




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Related links:
  • http://www.advmkt.com
    CONTACT:
    Chuck Williams, Director of Investor
    Relations of Advanced Marketing Services, Inc., +1-858-450-3545