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Advanced Marketing Services Announces Annual Dividend

      Annual $0.04 Stock Dividend to Be Issued to Shareholders of Record

    SAN DIEGO, Jan. 31 /PRNewswire-FirstCall/ --
Advanced Marketing Services, Inc. (NYSE: MKT), a leading global provider of
customized services to book retailers and publishers, has announced that on
June 18, 2002, its Board of Directors approved an annual stock dividend in the
amount of $0.04 per share to be paid on or about March 14, 2003 to
shareholders of record on February 28, 2003.

    ABOUT ADVANCED MARKETING SERVICES
    Headquartered in San Diego, Calif., Advanced Marketing Services (AMS) is a
leading global provider of customized wholesaling, distribution and custom
publishing services to the book industry.  The Company provides a full range
of value-added services that provide AMS customers with book buying advice and
expert supply chain management, including advertising and promotional support,
to ensure the success of their book programs.  Publishers Group West (PGW),
established in 1976 and based in Berkeley, California, was acquired in
January 2002 by AMS, and is the largest exclusive distributor of independent
publishers in North America.  PGW represents more than 150 independent
publishers, who together are publishing some of the most topical, innovative,
literary and award-winning books available today.  AMS's proprietary Vendor
Managed Inventory (VMI) software is a unique tool that allows its book
specialists to efficiently and effectively manage global book distribution
systems for the benefit of its warehouse clubs and book store customers.  AMS
has extensive operations in the U.S., Canada, Mexico, Singapore, the United
Kingdom and Australia and employs approximately 1,100 people worldwide.
    Recent press releases on Advanced Marketing Services, Inc. are available
on both the Company's Website, http://www.advmkt.com , and on PR Newswire,
http://www.prnewswire.com .

    Forward-looking statements in this news release are made under the safe
harbor provisions of the Private Securities Litigation Reform Act of 1995.
All statements other than statements of historical fact are forward-looking
statements that involve risks and uncertainties., Certain important factors
could cause results to differ materially from those anticipated by the
forward-looking statements including factors discussed from time to time in
reports filed by the Company with the Securities and Exchange Commission.

    For further information please contact Investor Relations, Chuck Williams,
Director of Investor Relations of Advanced Marketing Services, Inc.,
+1-858-450-3545, chuckw@advmkt.com ; or Media, Greg McQuerter, or Tina
Wilmott, twilmott@mcquerter.com , both of The McQuerter Group,
+1-858-450-0030, ext. 140, for Advanced Marketing Services, Inc.


SOURCE Advanced Marketing Services, Inc.




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  • http://www.advmkt.com
    CONTACT:
    Investor Relations, Chuck Williams, Director
    of Investor Relations of Advanced Marketing Services, Inc.,
    +1-858-450-3545, chuckw@advmkt.com ; or Media, Greg McQuerter, or
    Tina Wilmott, twilmott@mcquerter.com , both of The McQuerter
    Group, +1-858-450-0030, ext. 140, for Advanced Marketing
    Services, Inc.