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| Revlon Creates New Global Management Structure |
Global Heads of Skin Care, Revlon and Almay Brands Named
NEW YORK, Feb. 3 /PRNewswire/ -- Revlon, Inc. (NYSE: REV) announced today
that it has created a new organizational structure designed grow Revlon's
global business by increasing consumer demand for its new and existing
products and reducing costs by capturing significant operating efficiencies.
The new structure conforms to a more streamlined business model, creating
general managers for the Company's global brands and the skin care category
who will work with presidents of the Company's regions, which are currently
Europe, Latin America and Asia Pacific. The three global general managers and
the three regional presidents report directly to Revlon President and Chief
Executive Officer, Jeffrey M. Nugent.
The Company's objective in taking this action is to achieve consistent,
profitable growth by transforming Revlon from a multinational to a global
company in which brand and category strategy are set globally but are executed
locally to meet consumer preferences and needs.
Mr. Nugent commented, "Globalization is one of our key strategies for
building the new Revlon. We are committed to creating a borderless company
for which the ability to swiftly take advantage of brand, product and market
opportunities where ever they arise becomes a key competitive advantage for
us."
"The full transition to a global organization will take some time but we
believe that we know the best and most expeditious way for us to get there.
Revlon has a strong international base from which to build a global beauty and
skin care powerhouse," he added.
Tanya Mandor has been named Executive Vice President and General Manager,
Global Revlon Brand Equity Group. Ms. Mandor, a ten-year veteran of Revlon,
most recently served as Executive Vice President of Marketing, Revlon Brand
Equity Group for Revlon Consumer Products, USA where she was responsible for
the strategic management of the brand. Ms. Mandor was recognized by BrandWeek
as one of the "Top 100 Marketers of the Year" in 1996 and 1998 for the
development and launch of ColorStay lipstick and Top Speed nail enamel. In
her new role, Ms. Mandor will have global responsibility for managing all
aspects of Revlon brand management and marketing.
Cheryl L. Vitali has been named Executive Vice President and General
Manager, Global Skin Care, responsible for leading the Company's initiative to
build a leading skin care business across all brands globally. Ms. Vitali is
currently Executive Vice President, Marketing, Portfolio Brand Development
Group for Revlon Consumer Products USA. In that role, she successfully drove
Almay to consecutive year-on-year growth from 1997 through 1999 and
spearheaded the roll-out of Ultima II to select mass retail outlets, while
developing the unique skin care capabilities of these franchises.
Sharon K. LeVan, has been named Executive Vice President and General
Manager, Global Almay, Ultima, and Specialty Brand Development Group. In this
capacity, she will be responsible for all aspects of marketing and brand
management for the Company's Almay, Ultima, Streetwear, and Mitchum brands.
Ms. LeVan is currently a marketing and product development consultant to the
cosmetics and fragrance industry. Ms. LeVan has demonstrated ability to grow
brand franchises, having served as Corporate Senior Vice President, Creative
Marketing at The Estee Lauder Companies, as Senior Vice President, Marketing
at Max Factor and as head of marketing and sales promotion for Revlon color,
fragrance and skincare, where she began her cosmetics career.
These three appointments are effective immediately.
Regionally, Clive L. Schreuder continues as Regional President, Europe,
Africa and the Middle East; Alfred Roman has been named Regional President,
Latin America and Alvan Lewis continues as Regional President, Asia Pacific.
Formerly, Mr. Roman was President and General Manager, Revlon Argentina. For
now, the North America region will be managed directly by Mr. Nugent. The
chief marketing executives for each region are now integrated into the brand
and category groups, which are headquartered in New York.
In addition, the Company announced that Robert S. Graff, 51, has been
appointed Executive Vice President, Global Business Development. In this
capacity, Mr. Graff has direct responsibility for selected Revlon businesses
and is leading several key globalization and cost reduction initiatives. Mr.
Graff has extensive international finance and business experience, and joined
Revlon in 1997 as Vice President, Chief Financial Officer, Revlon
International.
As part of this reorganization, Revlon has created a Global Marketing
Committee. This committee, which will be chaired by Mr. Nugent, is comprised
of the global general managers, region presidents, Robert Graff, Richard
Tarlow, President of Tarlow Advertising and Steven G. Perelman, Vice
President, Global Haircare and Haircolor. The charter of this committee will
be to assess investment priorities across brands, categories and regions.
Regarding Ms. Mandor, Mr. Nugent said, "Tanya brings invaluable experience
to the job and a deep understanding of what the core Revlon brand equity
means. By managing this brand globally, we believe that we will improve our
ability to realize the full commercial potential of new Revlon products by
moving more swiftly and executing more effectively when they are launched."
Ms. Mandor said, "The Revlon brand is not nearly as well developed
worldwide as it has the potential to be. Its powerful position in the U.S.
speaks to the quality of our products and the relevance of our positioning. I
believe that the brand can be just as meaningful and successful in many other
markets in the world."
At Revlon, Ms. Mandor, 47, has held numerous positions in marketing and
general management. She joined the company in 1989, first serving as a
marketing director and then as Vice President of Marketing for Ultima II.
During this time, Ms. Mandor managed the Ultima II treatment, cosmetics and
fragrance business. In 1994, she was appointed Vice President of Marketing,
Revlon Cosmetics. In this capacity, she was instrumental in the introduction
of ColorStay Lipcolor, the first transfer resistant lipstick.
Regarding the creation of a group to spearhead Revlon's efforts to expand
its global skin care business, Mr. Nugent said, "Building a global skin care
business is a key strategic priority for Revlon, and Cheryl is the perfect
individual to lead the charge for us. She has done a terrific job with Almay
and Ultima, putting them on firm ground for continued growth. Her business
savvy and entrepreneurial instincts are just what we need for this challenge."
Revlon currently sells skin care products worldwide under the Revlon,
Almay and Ultima brands, and in Europe under such brands as Jeanne Gatineau.
Ms. Vitali commented, "The opportunity for Revlon in the skin care
category is tremendous. Globally, we have a solid portfolio of quality skin
care products and powerful brands that represent terrific platforms for
growth. Additionally, our Revlon Research Center, our Jeanne Gatineau
Institute and several joint development projects that are currently underway
represent competitive assets in this fast growing category. Our challenge
will be to focus on products and markets with the highest commercial potential
and swiftly take advantage of them."
Ms. Vitali, 38, has been responsible for leading Almay to its third
consecutive year of share growth in the mass volume retail class of trade.
The Almay line includes One Coat Mascara, One Coat Lip Makeup and Stay Smooth
Lip Makeup which are among the top fifteen products at leading retailers.
She has also sparked the resurgence of the Ultima II brand by repositioning
and re-launching it into the mass market. Today, Ultima II is distributed to
over 9,000 doors, as compared with 2,000 doors two years ago. For Ultima II,
she has led the re-launch of Glowtion and the creation of the skin brightener
franchise. The anti-perspirants and deodorants for which she is responsible
include the Mitchum and Almay brands. Mitchum now has the highest share of
market in its history and is one of Revlon's most profitable businesses. In
addition, her oversight of new business development at Revlon led to a focus
on creating new products in the treatment category.
Commenting on the appointment of Ms. LeVan to lead Almay, Ultima II and
the specialty brands, Mr. Nugent said, "We are excited to welcome Sharon back
to Revlon. She has deep experience in all aspects of product development and
marketing, and has a broad industry perspective that can help us build on the
solid foundation that the Portfolio Brand team has built over the past several
years."
Ms. LeVan, 48, formerly served as Corporate Senior Vice President,
Creative Marketing at The Estee Lauder Companies, which she joined in 1992,
developing new marketing and distribution strategies for each of Lauder's five
companies. Ms. LeVan joined Lauder from Max Factor, where as Senior Vice
President Marketing, she launched Jaclyn Smith's California fragrance,
No-Color Mascara and 2000 Calorie mascara, among others. For the past five
years, Ms. LeVan has been CEO of her own company, specializing in marketing
and product development for the cosmetics and fragrance industry, and has been
a partner in Linda Rose International, a manufacturer of prestige hand and
nail products. Her first experience in the cosmetics industry was at Revlon,
which she joined in 1973, starting in the Moon Drops Division, followed by
Charlie cosmetics and the Classic Revlon Divisions, and ultimately serving as
Vice President of Marketing and Sales Promotion for color, skincare and
fragrance.
Ms. LeVan commented, "I am thrilled to return to my roots. The Almay and
Ultima II and brands are among Revlon's greatest assets. Their potential is
unlimited. And Streetwear and Mitchum are perfectly targeted to meet the
needs of key consumer segments. This is a very exciting portfolio of brands."
Revlon is a worldwide leader in cosmetics, skin care, fragrance, and
personal care. The Company's vision is to become the world's most dynamic
leader in global beauty and skin care. A web site featuring current product
and promotional information can be reached at http://www.revlon.com. Revlon
brands include Revlon(R), Almay(R), Ultima II(R), Charlie(R) and Flex(R) and
they are sold in approximately 175 countries and territories.
SOURCE Revlon, Inc.
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CONTACT:
Media - Richard Woods, 212-527-5791, or
Investor - Deena Fishman, 212-527-5230, both of Revlon
