Catalina Health Resource Names Craig Scott As President

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Catalina Health Resource Names Craig Scott As President

		CATALINA MARKETING CRAIG SCOTT Craig Scott, president of Catalina Health Resource. (PRNewsFoto)[AS] ST.PETERSBURG, FL USA

    ST. PETERSBURG, Fla., Feb. 9 /PRNewswire-FirstCall/ -- Catalina Marketing
Corporation (NYSE: POS) today announced that it has appointed Mr. Craig Scott
as president of its healthcare division, Catalina Health Resource.  Mr. Scott
will be responsible for all of the day-to-day operations of Catalina Health
Resource reporting directly to Sue Klug, group president of Catalina Marketing
Corporation.
    (Photo: http://www.newscom.com/cgi-bin/prnh/20040209/FLM010 )
    Mr. Scott most recently served as a company group chairman of Nelson
Communications Worldwide, now part of Publicis Healthcare Communications
Group, where he started and guided the growth of several subsidiaries.
Additionally, Mr. Scott managed the global coordination of the Company's
European healthcare agencies with their United States agency affiliates.
Before the acquisition of Nelson Communications by the Paris-based Publicis
Groupe S.A., Mr. Scott founded and held the position of president and chief
executive officer of Bienestar LCG Communications Inc., the first dedicated
Hispanic healthcare agency in the United States.  He recently merged this
business with a sister company to form a "top ten" US Hispanic communications
agency.  Mr. Scott also founded and led HealthCall Network LLC, a healthcare
event marketing company.  Prior to joining Nelson Communications, Mr. Scott
held a variety of marketing positions during his 13-year-tenure with Johnson &
Johnson, most recently as the vice president of marketing for Vistakon.  In
that role, Mr. Scott executed the global launch of ACUVUE(R) disposable
contact lenses.
    "A 20-year veteran in the healthcare marketing industry, Mr. Scott brings
a great deal of expertise and value to Catalina Health Resource.  We are
excited to have him join our management team, and are confident that he will
be an invaluable asset to the business," said Sue Klug.  "Mr. Scott's diverse
background and proven leadership capabilities will be instrumental in driving
the Catalina Health Resource business forward."
    Mr. Scott earned a master's degree in business administration from The
Wharton School of Business at the University of Pennsylvania after obtaining a
bachelor's degree in semiotics from Brown University.
    Catalina Health Resource is the healthcare subsidiary of Catalina
Marketing Corporation. Catalina Health Resource is the nation's leading
provider of customized, meaningful health information. Catalina Health
Resource delivers information when and where patients need it most through a
variety of products and services available at retail pharmacies and at home.
Catalina Health Resource helps connect patients and pharmacists, and works to
improve patient health by encouraging communication and facilitating on-going
health education. The company maintains and ensures rigorous privacy and
confidentiality policies. To learn more, visit http://www.catalinahealthresource.com.
    Based in St. Petersburg, FL., Catalina Marketing Corporation
(http://www.catalinamarketing.com) was founded 20 years ago based on the premise that
targeting communications based on actual purchase behavior would generate more
effective consumer response. Today, Catalina Marketing combines unparalleled
insight into consumer behavior with dynamic consumer access. This combination
of insight and access provides marketers with the ability to execute behavior-
based marketing programs, ensuring that the right consumer receives the right
message at exactly the right time. Catalina Marketing offers an array of
behavior-based promotional messaging, loyalty programs and direct to patient
information. Personally identifiable data that may be collected from the
company's targeted marketing programs, as well as its research programs, are
never sold or given to any outside party without the express permission of the
consumer.
    Certain statements in the preceding paragraphs are forward-looking, and
actual results may differ materially. Statements not based on historic facts
involve risks and uncertainties, including, but not limited to, the changing
market for promotional activities, especially as it relates to policies and
programs of packaged goods manufacturers for the issuance of certain product
coupons, the effect of economic and competitive conditions and seasonal
variations, actual promotional activities and programs with the company's
customers, the pace of installation of the company's store network, the
success of new services and businesses and the pace of their implementation,
and the company's ability to maintain favorable client relationships.

SOURCE Catalina Marketing Corporation

http://www.catalinamarketing.com
Photo Notes:
NewsCom:
http://www.newscom.com/cgi-bin/prnh/20040209/FLM010
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
CONTACT:
Rachel Keener, Catalina Marketing
Corporation, +1-727-579-5224, or
rachel.keener@catalinamarketing.com