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Free Senior Advantage Real Estate Council (SAREC(R)) Publication Highlights Aging Baby Boomers' Impact on the Seniors Housing Market

    LOS ANGELES, March 18 /PRNewswire/ -- The latest publication from the
Senior Advantage Real Estate Council (SAREC(R)) released today highlights the
unique homebuying and selling challenges facing today's baby boomers as they
segue into their senior years.  "Baby Boomers: The Next Generation Seniors
Market -- Trends that Impact Seniors' Home Buying and Selling Habits" is the
second in a series of informational reports produced by the SAREC(R).
    "Today's baby boomer is far from the typical real estate client," said
Nathan Booth, senior advisor to SAREC(R).  "Many from this generation are
experiencing the unique situation of becoming caregivers to their parents
while raising children and planning for their own retirement."
    The baby boomer generation, born between 1947 and 1964, is the largest
demographic group now contemplating its senior years, according to the report.
Those born in 1947 will be 57 this year, while the number of boomers and
seniors will increase by 87 percent over the next 15 years.  Last year,
41 percent of all home sellers were 55 years old or older.  That number is
expected to increase as more boomer homeowners become empty nesters, according
to the report.
    "Intelligent real estate planning can be one of the most important issues
impacting boomers' financial security," Booth said.  "In addition to meeting
their own real estate requirements, baby boomers also are in need of
identifying a REALTOR(R) who can provide their parents with appropriate living
options.  For seniors who have not bought or sold a home in many years, the
real estate transaction process can be overwhelming."
    The report also revealed that there is a significant increase in the
number of senior second-homebuyers.  This trend is expected to continue with
the boomer generation, as an increasing number hit their retirement years.
    Copies of "Baby Boomers: The Next Generation Seniors Market -- Trends that
Impact Seniors' Home Buying and Selling Habits" are available upon request to
REALTORS(R) by calling SAREC(R) at (800) 500-4564.
    A national program since 1998, The Senior Advantage Real Estate Council(R)
offers a specific designation, Seniors Real Estate Specialist(R) (SRES(R)), to
identify those REALTORS(R) who have successfully completed its education
program along with other prerequisites.  By earning the SRES(R) designation,
REALTORS(R) demonstrate knowledge and expertise to counsel senior clients and
are prepared to offer the appropriate options in making life-changing
decisions.  One of the fastest-growing and most timely programs for
REALTORS(R), the council now has more than 8,000 Senior Real Estate
Specialists(R) in all 50 states and Canada and adds hundreds of new members
every month.  SAREC(R)'s Web site at http://www.seniorsrealestate.com /
provides seniors and their family members with access to SRES(R) designees in
their areas for assistance.

    SAREC(R) is owned by Real Estate Business Services Inc. (REBS), a
subsidiary of the California Association of REALTORS(R) (C.A.R.).  REBS is the
exclusive official supplier of premium incentive items for the National
Association of REALTORS(R).

    The California Association of REALTORS(R) ( http://www.car.org ) is one of
the largest state trade organizations in the United States, with more than
135,000 members dedicated to the advancement of professionalism in real
estate.  C.A.R. is headquartered in Los Angeles.


SOURCE California Association of REALTORS




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    CONTACT:
    Mark Giberson of California Association of
    REALTORS, +1-213-739-8304, markg@car.org