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Revlon Announces the Sale of its Plusbelle Brand for $46.5 Million

    NEW YORK, March 29 /PRNewswire/ -- Revlon, Inc. (NYSE: REV) announced
today that it has signed a definitive agreement with Nuevo Federal S.A., a
subsidiary of U.S.-based Dial Corporation, to sell an Argentine subsidiary
which operates the Plusbelle brand for $46.5 million in cash, subject to
adjustments.  Plusbelle is a brand of value priced shampoo and conditioners,
which is distributed principally in Argentina. The transaction, which is
subject to a number of conditions, is expected to close by early May of 2000.
    Jeffrey M. Nugent, President and Chief Executive Officer of Revlon, Inc.
commented, "The disposition of this non-core brand is another step in our
previously announced plan to achieve greater focus on our core businesses and
to reduce debt. We will apply a portion of the net proceeds to reduce the
commitment under our worldwide credit agreement and the balance will be
available for general corporate purposes."
    This transaction includes the facility in Garin, Argentina, which is
dedicated to manufacturing Plusbelle.

    Forward-Looking Statements

    Information in this press release which is not historical is forward
looking and subject to the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995.  Such statements include Revlon's expectations
and estimates about future events, including Revlon's expectation that it will
consummate the sale of the Plusbelle business by early May of 2000. Actual
results may differ materially from such forward-looking statements for a
number of reasons including difficulties, delays or an inability to consummate
the sale of the Plusbelle business.
    Revlon is a worldwide cosmetics, skin care, fragrance and personal care
products company.  The Company's vision is to become the world's most dynamic
leader in global beauty and skin care.  A web site featuring current product
and promotional information can be reached at http://www.revlon.com.  Revlon
brands include Revlon(R), Almay(R), Ultima II(R), Charlie(R) and Flex(R) and
they are sold in approximately 175 countries and territories.


SOURCE Revlon, Inc.




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    CONTACT:
    Richard Woods, 212-527-5791, or Investor
    Relations - Larry Winoker, 212-527-5230, both of Revlon