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| Revlon Proclaims 'It's Fabulous Being a Woman' With the Launch of Their New Advertising Campaign |
Absolutely Fabulous is First Product to Launch Under the New Revlon Brand
Campaign Created With Communications Partner Kirshenbaum Bond & Partners
NEW YORK, April 2 /PRNewswire/ -- Revlon (NYSE: REV) will unveil the
company's fresh new look in advertising with the debut of an innovative new
brand campaign titled "It's Fabulous Being A Woman." The first execution of
the new campaign, created by communications partner kirshenbaum bond &
partners, launches today and will feature Absolutely Fabulous Lipcream, with
both a 30-second and 15-second television commercial, slated for broadcast
throughout the world. An all-out print campaign will launch internationally in
June in major consumer magazines.
Following the "It's Fabulous Being A Woman" brand positioning, the
Absolutely Fabulous Lipcream campaign brings to life the fact that women make
the world a more colorful place. Featured in the television spots are four
powerful and confident women who add color to every environment they enter.
Throughout the spot the voiceover reads: "You never know what we'll do. Or
where we'll show up. Whether we'll be in thigh-high boots or a man's shirt. We
could be blonde or red. You never know what mood we'll be in, or what shade
we'll paint our lips. But here's one thing you do know. We make the world a
lot more colorful. Introducing Absolutely Fabulous. Thirty lip creams from
Revlon. It's Absolutely Fabulous being a woman."
"We are thrilled with the work kirshenbaum bond & partners has created,"
said Cheryl Vitali, Executive Vice President and Global General Manager of the
Revlon Brand. "Moreover, we're extremely excited to introduce Revlon's
innovative departure from traditional and formulaic beauty advertising for
women. Today, women celebrate their femininity and need not be apologetic
about it. It is no longer just about being a power woman in today's society,
but about the power of being a woman -- an absolutely fabulous woman."
"Revlon at its best has always celebrated how great it is to be a woman.
Our goal was to reconnect with woman on an emotional level ... to put the fun
and playfulness back into the category and more importantly to tap into the
global truths that reflect who woman are today," said Richard Kirshenbaum,
Co-Founder and Co-Chairman, kirshenbaum bond & partners. "The creative
campaign speaks to all women and embodies how Revlon truly understands the
camaraderie and spirit of women."
Absolutely Fabulous Lipcream is a rich, decadent lip cream that delivers
sensational color with even, lasting wear. The exclusive formula utilizes
triple-milled pigments wrapped in rich emollients to blanket lips with "mini-
layers" of color. Absolutely Fabulous Lipcream is available in 30 smooth,
luxurious shades with names like Coy, Mischievous and Sly, to flaunt a woman's
every mood.
About Revlon
Revlon is a worldwide cosmetics, skin care, fragrance and personal care
products company. The company's vision is to become the world's most dynamic
leader in global beauty and skin care. A Web site featuring current product
and promotional information can be reached at http://www.revlon.com. Revlon
brands include Revlon(R), Almay(R), Ultima II(R), StreetWear(R), Mitchum(R),
Charlie(R) and Flex(R) which are sold worldwide.
About kirshenbaum bond & partners
kirshenbaum bond & partners, a privately held, fully integrated
communications company, was founded in 1987 by Richard Kirshenbaum and Jon
Bond. kbp has since grown to a company with over 400 employees, offices in New
York and San Francisco and combined billings of over $600 million.
kbp New York has over $455 million in billings and a diverse client base
including Credit Suisse First Boston, Target Stores, Wyndham Hotels and
Resorts, Cognac Hennessy, Moet & Chandon, The History Channel, Liberty
Mutual, and Citibank. kbp west, which opened in August 1997, has 55 employees
and $140 million in billings with clients including PeopleSoft, Ricochet,
OffRoad Capital, PeopleFirst.com, Wine.com, Mother's Cookies and Archway
Cookies, among others.
CREATIVE CREDITS
PRINT:
Executive Creative Director: Logan Wilmont
Art Director: Susan Grijak
Copywriter: Paula Dombrow
Photographer: Kenneth Willardt
Producer: Paula Heap
TV:
Executive Creative Director: Logan Wilmont
Art Director: Susan Grijak
Copywriter: Paula Dombrow
Producer: Sharon Harte/Liz Graves
Director: Pam Thomas
Editing House: FINALCUT
Editor: Duncan Shepard
Production House: Moxie Pictures
Music: "One Way or Another" As recorded by Blondie
SOURCE Revlon
back to topRelated links:
CONTACT:
Catherine Fisher for Revlon, 212-527-5727; or
Erin Johnson for kirshenbaum bond & partners, 212-337-4004
