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| Revlon Announces a Planned Promotional Partnership With MGM To Support the 20th James Bond Film, 'Die Another Day' |
Cosmetic Giant Will Create Global Marketing Campaign Themed
To the 'Unforgettable Women of Bond'
NEW YORK, April 2 /PRNewswire-FirstCall/ -- Revlon (NYSE: REV) today
announced a planned promotional partnership with MGM to support the 20th James
Bond film, "Die Another Day," produced by Michael G. Wilson and Barbara
Broccoli for EON Production. The Company plans to create a global marketing
campaign linked to the film that will include advertising support, in-store
promotion, an online component, integrated marketing events and public
relations support. The global marketing campaign will reinforce Revlon's
"Unforgettable Women" positioning and will be synergistic with the James Bond
equity. Revlon spokesperson and Academy Award(TM) winning actress Halle
Berry, stars in the film.
"Revlon's heritage as an exciting brand that celebrates women of
unforgettable glamour and style complements the action-packed mystique of the
James Bond equity," said Kristin Patrick-Petersen, vice president of brand
exposure for Revlon. "We are thrilled to be partnering with a film that
celebrates strong, independent women who make their mark and are, in our
minds, unforgettable."
"Die Another Day is an incredibly exciting project, and we're partnering
with vivid and vital brands that accentuate our promotions' distinctiveness,"
says Mary Goss Robino, senior vice president of worldwide promotions for MGM
Distribution Company. "Revlon is a legendary brand with worldwide
recognition. Especially with Revlon spokesperson Halle Berry as Bond's new
co-star, it's a perfect partnership."
About Revlon
Revlon is a worldwide cosmetics, skincare, fragrance and personal care
products company. The Company's vision is to become the world's most dynamic
leader in global beauty and skincare. Web sites featuring current product and
promotional information, as well as corporate investor relation's information
can be reached at http://www.RevlonInc.com, http://www.Revlon.com , and http://www.Almay.com. The
Company's brands include Revlon(R), Almay(R), Ultima(R), Charlie(R) and
Flex(R) and they are sold worldwide.
About MGM
MGM Pictures is a unit of Metro-Goldwyn-Mayer Inc. Metro-Goldwyn-Mayer
Inc. (NYSE: MGM), through its Metro-Goldwyn-Mayer Studios Inc. subsidiary, is
actively engaged in the worldwide production and distribution of entertainment
product, including motion pictures, television programming, home video,
interactive media, music, and licensed merchandise. The Company owns the
largest modern film library in the world, consisting of more than 4,100
titles. Its operating units include MGM Pictures, United Artists, MGM
Television Entertainment, MGM Networks, MGM Distribution Co., MGM Worldwide
Television Distribution, MGM Home Entertainment, MGM Entertainment Business
Group, MGM Consumer Product, MGM Music, MGM Interactive, and MGM Online.
In addition, MGM owns a 20 percent equity interest in four of Rainbow
Media's successful national cable networks -- American Movie Classics (AMC),
Bravo, The Independent Film Channel (IFC), and WE: Women's Entertainment, and
has ownership interests in 15 television channels internationally. For more
information on MGM, visit MGM Online at http://www.mgm.com.
SOURCE Revlon
back to topRelated links:
Company News On-Call:
CONTACT:
Tracy Lewis of Revlon, +1-212-527-4718; or
Eric Kops of MGM, +1-310-449-3320
