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Advanced Marketing Services' Publishers Group West Distribution Arm to Add Five New Publishers for Book Distribution

    SAN DIEGO, April 11 /PRNewswire-FirstCall/ -- Publishers Group West (PGW),
the contract book distribution arm of Advanced Marketing Services, Inc.
(NYSE: MKT) and a leading global distributor for independent publishers,
announced today the addition of five new publishers for whom PGW will manage
distribution beginning in the Fall of 2003.
    The new publishers include Chrysalis Children's Books, a book division of
Chrysalis Books and part of the British multimedia company Chrysalis Group;
Sanctuary Publishing Limited, part of the Sanctuary Group plc in England,
which includes both recording and music publishing; Inner Ocean Publishing;
Squaresville Productions; and Income Dynamics.
    Chrysalis Children's Books is one of the leading children's book
publishing divisions in the United Kingdom.  With a wide range of books for
children of all ages -- from board books for babies to teenage fiction and
information books -- the Chrysalis Children's Books Group is known for its
focus on innovative new formats, stylish design and solid information.  They
were previously distributed by Sterling.
    Sanctuary Publishing Limited is part of the Sanctuary Group plc in
England, which includes Sanctuary Records Group Limited.  The book publishing
list has a strong emphasis on music and popular culture.  Fall titles include:
The Beatles Box, detailed biographies of the "fab four," John Lennon and the
FBI Files, which coincides with the 20-year rule release of US government
files on John Lennon; Faith, God & Rock 'n Roll, an exploration of the
back-to-basics approach to rock music which have influenced top bands like U2,
Lenny Kravitz, Coldplay, Creed and Picture This: The Imagery of Blondie and
Ramones on the Road as well new titles in their expanded musical travel
series: Waking Up In NY, Waking Up in London, and Waking Up in Dublin.  Their
most recent distributor was National Book Network
    Inner Ocean Publishing, based in Hawaii, publishes books that focus on
"inspiration, exploration, and transformation," all subject areas PGW knows
well.  Launched in 1999 with three seasons and 16 backlist titles, Inner
Ocean's bestselling authors include Jean Houston, and Paul Pearsall.  They
were previously distributed by National Book Network.
    Squaresville Productions jumps onto the PGW list with its Mr. Show - What
Happened?!:  The Complete Story & Episode Guide by Naomi Odenkirk, foreword by
Janeane Garofalo.  Mr. Show, the book about "America's Monty Python" is
available in conjunction with HBO's release of the "Mr. Show: The Second
Season" DVD.  "The Complete First and Second Seasons" on HBO DVD sold over
100,000.  Big fans of the show include Conan O'Brien and Mike Myers.
Squaresville Productions was previously self-distributed.
    Income Dynamics, Inc., the nation's premier provider of fair-market-values
to the corporate and consumer marketplace, publishers of the ItsDeductible
workbook.  ItsDeductible provides advice intended to save taxpayer dollars
each year by properly valuing the items they donate to charity.  Although
ItsDeductible is thirteen years old, this will be the first time it has been
available to the trade.  Income Dynamics is located in Omaha, Nebraska.
    "We are pleased to add these new and well-established publishers to our
distribution program.  Not only do they bring us exciting new books, but they
also complement our existing publishing lines," said Mark Ouimet, PGW
Executive Vice President, Marketing.
    In addition, three PGW publishers have recently added to their publishing
programs as well.  Avalon Publishing Group in New York welcomed an exciting
new literary publishing division, Shoemaker and Hoard.  New York Review Books
launched Classic Children's Books and Soft Skull Press will introduce their
new children's imprint Red Rattle at BookExpo America.

    About Publishers Group West
    Publishers Group West, established in 1976 and headquartered in Berkeley,
California, is the largest exclusive distributor of independent publishers in
North America.  The company, acquired in January 2002 by Advanced Marketing
Services, Inc., has sales offices in New York City and San Diego.  Ranked as
one of the top 10 vendors of books in the United States, PGW represents more
than 150 independent publishers, who together are publishing some of the most
topical, innovative, literary and award-winning books available today.  More
information is available at the corporate Web site, http://www.pgw.com .

    About Advanced Marketing Services, Inc.
    Headquartered in San Diego, California, Advanced Marketing Services, Inc.
is a leading global provider of customized wholesaling, distribution and
custom publishing services to the book industry.  AMS provides a full range of
value-added services that provide its customers with book buying advice and
expert supply chain management, including advertising and promotional support,
to ensure the success of their book programs.  AMS's proprietary Vendor
Managed Inventory (VMI) software is a unique tool that allows its book
specialists to efficiently and effectively manage global book distribution
systems for the benefit of its warehouse clubs and bookstore customers.  AMS
has extensive operations in the U.S., Canada, Mexico, Singapore, the United
Kingdom and Australia and employs approximately 1,700 people worldwide.
    Recent press releases on Advanced Marketing Services, Inc. are available
on both the Company's Website, http://www.advmkt.com , and on PR Newswire,
http://www.prnewswire.com .

    Forward-looking statements in this news release are made under the safe
harbor provisions of the Private Securities Litigation Reform Act of 1995.
All statements other than statements of historical fact are forward-looking
statements that involve risks and uncertainties.  Certain important factors
could cause results to differ materially from those anticipated by the
forward-looking statements including factors discussed from time to time in
reports filed by the Company with the Securities and Exchange Commission.

    For further information, please contact Investor Relations, Chuck
Williams, Director of Investor Relations of Advanced Marketing Services, Inc.,
+1-858-450-3545, chuckw@advmkt.com ; or Media, Greg McQuerter, or Tina
Wilmott, twilmott@mcquerter.com , both of The McQuerter Group,
+1-858-450-0030, ext. 140, for Advanced Marketing Services, Inc.


SOURCE Advanced Marketing Services, Inc.




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Related links:
  • http://www.advmkt.com
  • http://www.pgw.com
    CONTACT:
    Investor Relations, Chuck Williams, Director
    of Investor Relations of Advanced Marketing Services, Inc.,
    +1-858-450-3545, chuckw@advmkt.com ; or Media, Greg McQuerter, or
    Tina Wilmott, twilmott@mcquerter.com , both of The McQuerter
    Group, +1-858-450-0030, ext. 140, for Advanced Marketing
    Services, Inc.