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REVLON REPORTS RECORD FIRST QUARTER RESULTS AND CAPTURES THE LEAD IN U.S. MASS MARKET COSMETICS

    NEW YORK, April 29 /PRNewswire/ -- Revlon, Inc. (NYSE: REV) today
announced record performance for the first quarter of 1998 and marked the
eighteenth consecutive quarter of growth in net sales, operating income and
EBITDA compared with the corresponding quarter of the prior year.
    Net sales were $534.3 million, an increase of 8.4% over the first quarter
of 1997 on a reported basis or 11.3% on a constant dollar basis.  Operating
income was $24.5 million, an increase of 42.4% over the 1997 first quarter
after a non-recurring charge of $5.4 million in the 1997 period.  EBITDA grew
to $51.2 million, up 28.6% compared to last year's first quarter (after the
non-recurring charge).  Net loss for the first quarter of 1998 was
$19.9 million, or $.39 per share, before an extraordinary charge compared to a
net loss of $25.4 million, or $.50 per share in the first quarter of 1997.
The extraordinary charge in the 1998 period was $38.2 million, or $.75 per
share, related to the early extinquishment of debt in connection with the
previously announced refinancing of indebtedness at lower interest rates.
    "This quarter Revlon became the #1 manufacturer in the United States mass
market color cosmetics category. This achievement reflects the continued
success of both the Revlon and Almay franchises and demonstrates the
effectiveness of our long-term business strategies," said George Fellows,
President and Chief Executive Officer. "We are especially proud of the
contribution of the Almay brand to our overall business," Fellows continued.
Almay continued to be the fastest growing major cosmetics brand at retail in
dollar market share while the Revlon brand widened its lead as the # 1 brand,
according to AC Nielsen.
    There was major news in color cosmetics for the quarter with the launch,
in March, of Revlon's MoistureStay Lipcolor.  The innovative and proprietary
formula provides moisture that lasts even after the color is taken off.   In
February, Revlon introduced three new products in its ColorStay franchise:
ColorStay Liptint, ColorStay  Lite Make-up and ColorStay Powder Shadow,   each
utilizing proprietary long wearing, transfer-resistant formulas.  Almay's
major news this quarter was the launch of Stay Smooth Anti-Chap Lipcolor and
the One Coat Collection, pairing advanced technology with identified consumer
needs.  Almay Stay Smooth Lipcolor is the first anti-chap lip color with SPF
25 protection. The new One Coat Collection capitalizes on the successful One
Coat mascara and features a wide range of lip, eye and nail products.

    U.S. Operation
    In the U.S., including the favorable impact of The Cosmetic Center, Inc.
merger, net sales grew by 12.8% to $319.2 million for the first quarter
compared with $282.9 million in the same period last year. For the Revlon
brand, the continuing success of color cosmetics, including the ColorStay and
New Complexion franchises, Top Speed nail enamel, the spring LavenDare shade
promotion and the launch of MoistureStay Lipcolor, contributed to growth.  The
Almay brand contributed to net sales with new products and the continued
success of  the Almay Amazing and Clear Complexion franchises.  As previously
reported, while consumer sell-through for the Revlon and Almay brands was
strong in the first quarter of 1998, the Company's sales to its retail
                                              March 31,
                                    1998                     1997

     Net sales                     $534.3                  $492.9
     Cost of sales                  185.6                   166.3
       Gross profit                 348.7                   326.6
     Selling, general and
      administrative expenses       324.2                   304.0
     Business consolidation
     costs and other, net              --                     5.4

    Operating income                 24.5                    17.2

    Other expenses (income):
      Interest expense               37.7                    33.3
      Interest and net investment
       income                       (1.0)                   (0.7)
      Amortization of debt
       issuance costs                 1.6                     2.0
      Foreign currency losses, net    1.5                     1.8
      Miscellaneous, net              0.9                     0.7
       Other expenses, net           40.7                    37.1

     Loss before income taxes      (16.2)                  (19.9)

    Provision for income taxes        3.7                     5.5

    Loss before extraordinary item (19.9)                  (25.4)

    Extraordinary item -
     early extinguishment of debt  (38.2)                      --

    Net loss                      $(58.1)                 $(25.4)

    Basic loss per common share:
      Loss before extraordinary
       item                       $(0.39)                 $(0.50)
      Extraordinary item           (0.75)                      --
      Net loss per common share   $(1.14)                 $(0.50)

    Diluted loss per common share:
      Loss before extraordinary
       item                       $(0.39)                 $(0.50)
      Extraordinary item           (0.75)                      --
      Net loss per common share   $(1.14)                 $(0.50)

    Weighted average common
     shares outstanding:
       Basic                   51,179,923              51,125,673
       Dilutive                51,179,923              51,125,673

    * The results of The Cosmetic Center, Inc., after giving effect to certain
intercompany adjustments for the three months ended March 31, 1998 and 1997
are as follows:  Net sales of $36.5 and $12.9, cost of sales of $22.3 and
$5.9, S,G&A of $18.4 and $9.5 and operating losses of $4.2 and $2.5.


                        REVLON, INC. AND SUBSIDIARIES
                    CONSOLIDATED CONDENSED BALANCE SHEETS
                            (dollars in millions)

                                 March 31,               December 31,

    ASSETS                          1998                     1997
                                 (Unaudited)
    Current assets:
      Cash and cash equivalents     $37.0                   $42.8
      Trade receivables, net        420.8                   493.9
      Inventories                   372.9                   349.3
      Prepaid expenses and other    139.9                    97.5
      Total current assets          970.6                   983.5
      Property, plant and equipment,
       net                          371.1                   378.2
      Intangible and other assets,
       net                          483.2                   472.9
      Total assets               $1,824.9                $1,834.6

    LIABILITIES AND STOCKHOLDERS' DEFICIENCY

    Current liabilities:
      Short-term borrowings
       - third parties              $39.0                   $42.7
      Current portion of
       long-term debt
       - third parties                5.3                     5.5
      Accounts payable,
       accrued expenses and other   502.0                   561.6
      Total current liabilities     546.3                   609.8
      Long-term debt              1,583.0                 1,458.7
      Other long-term liabilities   218.5                   224.6
      Total stockholders'
       deficiency                 (522.9)                 (458.5)
    Total liabilities and
     stockholders' deficiency    $1,824.9                $1,834.6


SOURCE Revlon, Inc.




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