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| Senior Advantage Real Estate Council (SAREC(R)) Marketing Campaign Highlights Options Senior Homeowners Have in Housing Choices by Living 'Life. On Your Terms.(TM)' |
WASHINGTON, May 12 /PRNewswire/ -- The Senior Advantage Real Estate
Council(R) today unveiled a new marketing campaign designed to highlight the
special skills Seniors Real Estate Specialists(R) (SRES) bring to the
homebuying and selling transaction. Senior homebuyers and sellers often are
confronted with myriad choices as they prepare for retirement. The new
marketing campaign stresses the requisite knowledge and understanding SRES
designees possess to help seniors during a transitional period in their lives,
from relocation to tax and estate planning. The marketing campaign also
reflects the importance seniors place on their homes. Viewed as more than
purely a financial investment, a senior's home is often synonymous with years
spent raising a family as well as their personal ties to a community.
A national program since 1998, the Senior Advantage Real Estate Council(R)
offers a specific designation, Seniors Real Estate Specialist(R) (SRES(R)), to
identify those REALTORS(R) who have successfully completed its education
program along with other prerequisites. By earning the SRES(R) designation,
REALTORS(R) demonstrate knowledge and expertise to counsel senior clients and
are prepared to offer those clients a variety of options when making
life-changing decisions. One of the fastest-growing and most timely programs
for REALTORS(R), the council now has more than 8,000 Senior Real Estate
Specialists(R) in all 50 states and Canada and adds hundreds of new members
every month. SAREC(R)'s Web site at http://www.seniorsrealestate.com/
provides seniors and their family members with access to SRES(R) designees in
their areas for assistance.
SAREC(R) is owned by Real Estate Business Services Inc. (REBS), a
subsidiary of the California Association of REALTORS(R) (C.A.R.). REBS is the
exclusive official supplier of premium incentive items for the National
Association of REALTORS(R).
The California Association of REALTORS(R) (http://www.car.org) is one of
the largest state trade organizations in the United States, with more than
135,000 members dedicated to the advancement of professionalism in real
estate. C.A.R. is headquartered in Los Angeles.
SOURCE Senior Advantage Real Estate Council
back to topRelated links:
CONTACT:
Mark Giberson of California Association of
REALTORS, +1-213-739-8304, markg@car.org
